# VR MedSpa: Agent-Direct Score F (16.9%)

Site: https://vrmed.nyc/
Report: https://directindex.org/r/vrmed.nyc
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
VR MedSpa is largely invisible to agents.
AI assistants can't open VR MedSpa's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://clients.mindbodyonline.com/classic/ws?studioid=655556&stype=-9 (through mindbody acting for the business)
- Phone: +13473707668
- Address: 242 E 72nd St #1E, 10021, New York
- WhatsApp: a link on the site

## Nearby, also direct
Places near VR MedSpa that take a booking or an order on their own website, with no marketplace in between.
- Sharkey's Cuts for Kids -  New York, NY (80 m): https://directindex.org/r/sharkeyscutsforkids.com
- SkinLab-NYC Upper East Side (140 m): https://directindex.org/r/skinlab-nyc.com
- FaceGym (200 m): https://directindex.org/r/facegym.com
- City Barbers (200 m): https://directindex.org/r/citymasters.us

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows (347)%20370-7668, but OpenStreetMap or Overture Maps lists +13473707668. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **The footer says © 2022.** Visitors and assistants may read that year as the last time anyone looked after the site. In New York, 68% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "VR MedSpa",
  "url": "https://vrmed.nyc/",
  "telephone": "+13473707668",
  "address": "242 E 72nd St #1E, 10021, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.76896315,
    "longitude": -73.95902472
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://clients.mindbodyonline.com/classic/ws?studioid=655556&amp;stype=-9",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Appointments through mindbody on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Mindbody works with agents through its partners.** Mindbody's consumer agreement (July 2025), section 20(1), bars accessing or monitoring its systems by robot, spider, scraper or other automated means; approved Network Partners may book for users through the Affiliate API. Terms read on 2026-10-15: https://www.mindbodyonline.com/consumer-agreement. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
4427 of 5076 in New York hairdressers and beauty salons. Top 87% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 48% | no |

Nearest places in the index: Sharkey's Cuts for Kids -  New York, NY (D, 75 m, https://directindex.org/r/sharkeyscutsforkids.com); Level Two BarberShop (C, 83 m, https://directindex.org/r/leveltwobarbershop.com); Venus NY Body Shaping (F, 87 m, https://directindex.org/r/venusny.com); Lalaland (C, 123 m, https://directindex.org/r/squareup.com); Rachel Med Spa (F, 135 m, https://directindex.org/r/rachelmedspa.com); SkinLab-NYC Upper East Side (A, 140 m, https://directindex.org/r/skinlab-nyc.com); HausMD (C, 170 m, https://directindex.org/r/thehausmd.com); Thomas Taft Salon (C, 180 m, https://directindex.org/r/thomastaftsalon.com); FaceGym (C, 195 m, https://directindex.org/r/facegym.com); City Barbers (C, 198 m, https://directindex.org/r/citymasters.us).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Mindbody 66% (45% A or B, 393 sites); This site 16.9%.

See what an AI agent reads on this site: https://directindex.org/r/vrmed.nyc/agent-view

## Businesses like VR MedSpa in New York hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York hairdressers and beauty salons | 5076 | 48% | 19% | 16.9% |
| Sites built with WordPress in New York hairdressers and beauty salons | 1255 | 57% | 24% | 16.9% |
| Sites using Mindbody in New York hairdressers and beauty salons | 37 | 69% | 62% | 16.9% |
| Sites built with WordPress and using Mindbody in New York hairdressers and beauty salons | 13 | 69% | 62% | 16.9% |

The best of the sites built with WordPress and using Mindbody in New York hairdressers and beauty salons: Skin Bar Nyc (B 84.6%, https://directindex.org/r/skinbarnyc.com); Skinly Aesthetics (B 83.1%, https://directindex.org/r/skinlyaesthetics.com); Natura Spa (B 80%, https://directindex.org/r/naturaspanyc.com); Blitz Facial Bar (B 77.5%, https://directindex.org/r/blitzfacialbar.com); Lenox Hill Massage and Physical Therapy (B 76.9%, https://directindex.org/r/lenoxhillmassage.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No price list of services found), the score would be about 87.7%. That would be 33rd of 5,076 in New York hairdressers and beauty salons, up from 4427th.

## The direct record
What agents get for VR MedSpa, as JSON: https://directindex.org/api/direct/vrmed.nyc
- Book: https://clients.mindbodyonline.com/classic/ws?studioid=655556&amp;stype=-9 (vendor on own site: Mindbody; found by the scan of 2026-10-23, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +13473707668
- Stable links that count: https://directindex.org/go/vrmed.nyc/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Mindbody: Through partners. Mindbody's consumer agreement (July 2025), section 20(1), bars accessing or monitoring its systems by robot, spider, scraper or other automated means; approved Network Partners may book for users through the Affiliate API. Read 2026-10-15: https://www.mindbodyonline.com/consumer-agreement

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/vrmed.nyc/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/vrmed.nyc/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=vrmed.nyc&force=1