# Melbourne Aquarium Shark Dive: Agent-Direct Score B (73.8%)

Site: http://www.melbourneaquarium.com.au/experiences/sharkdives
Report: https://directindex.org/r/visitsealife.com
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Melbourne Aquarium Shark Dive is mostly ready for agents.
An AI assistant can open Melbourne Aquarium Shark Dive's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.visitsealife.com/melbourne/tickets-passes/ (on the business's own site)
- Order directly: https://www.visitsealife.com/melbourne/whats-inside/exhibits/ocean-invaders/ (on the business's own site)
- Phone: +61399235999

## What to fix first
- Prices: 18 prices on the site, the middle one A$39.00

## What the site tells visitors (Measured, not scored)
- **18 prices on the landing page, the middle one A$39.00.** In Melbourne, the middle price of comparable sites that show prices is A$40.00.

- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Melbourne Aquarium Shark Dive",
  "url": "http://www.melbourneaquarium.com.au/experiences/sharkdives",
  "telephone": "+61399235999",
  "address": "Cnr King and Flinders St, 3000, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.82045599275115,
    "longitude": 144.95783113397766
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.visitsealife.com/melbourne/tickets-passes/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.visitsealife.com/melbourne/whats-inside/exhibits/ocean-invaders/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Melbourne Aquarium Shark Dive

> organization in Cnr King and Flinders St, 3000, Melbourne, Melbourne tours, attractions and museums. Phone +61399235999.

## Book or order directly

- Book: https://www.visitsealife.com/melbourne/tickets-passes/ (on the business's own site)
- Order: https://www.visitsealife.com/melbourne/whats-inside/exhibits/ocean-invaders/ (on the business's own site)

## About

- Website: http://www.melbourneaquarium.com.au/experiences/sharkdives
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
119 of 947 in Melbourne tours, attractions and museums. Top 13% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 34% | no |

Nearest places in the index: Melbourne First Aid (B, 161 m, https://directindex.org/r/melbournefirstaid.com); Peterpans Adventure Travel Flinders Street (C, 182 m, https://directindex.org/r/peterpans.com); Autopia Tours (B, 187 m, https://directindex.org/r/autopiatours.com.au); Aishwarya Travels Australia (C, 206 m, https://directindex.org/r/aishwarya-travels.com); Penguin Island Tours (C, 214 m, https://directindex.org/r/penguinislandtour.com.au); Microflite Helicopter Services (D, 223 m, https://directindex.org/r/microflite.com.au); Intrepid Travel Head Office (C, 278 m, https://directindex.org/r/intrepidtravel.com); Wilh-ma (D, 299 m, https://directindex.org/r/wilh-ma.com.au); 67 Spencer Street (B, 311 m, https://directindex.org/r/gloriajeans.com.au); Crown Melbourne (B, 329 m, https://directindex.org/r/crownmelbourne.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/visitsealife.com/agent-view

## Businesses like Melbourne Aquarium Shark Dive in Melbourne tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne tours, attractions and museums | 947 | 47% | 15% | 73.8% |

The best of the businesses of the same kind in Melbourne tours, attractions and museums: Magic Charters (A 100%, https://directindex.org/r/magiccharters.net.au); JBT Australia (A 95.4%, https://directindex.org/r/jtbtravel.com.au); Dreamscape Winery Tours (A 86.2%, https://directindex.org/r/dreamscapetours.com.au); Luxury Escapes (A 86.2%, https://directindex.org/r/luxuryescapes.com); Wildlife Tours (A 86.2%, https://directindex.org/r/wildlifetours.com.au).

With the two fixes above (Structured data is incomplete; No tickets and prices found), the score would be about 95.4%. That would be 2nd of 947 in Melbourne tours, attractions and museums, up from 119th.

This site appears in 2 cities (2 places on visitsealife.com). https://directindex.org/brand/visitsealife.com

## The direct record
What agents get for Melbourne Aquarium Shark Dive, as JSON: https://directindex.org/api/direct/visitsealife.com
- Book: https://www.visitsealife.com/melbourne/tickets-passes/ (own site; found by the scan of 2026-10-18, not yet tested)
- Order: https://www.visitsealife.com/melbourne/whats-inside/exhibits/ocean-invaders/ (own site; found by the scan of 2026-10-18, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +61399235999
- Stable links that count: https://directindex.org/go/visitsealife.com/book, https://directindex.org/go/visitsealife.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/visitsealife.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/visitsealife.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/visitsealife.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=visitsealife.com&force=1