# Vinny's: Agent-Direct Score F (38%) Site: https://www.vinnys.se/ Report: https://directindex.org/r/vinnys.se Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Vinny's is largely invisible to agents. Some AI assistants are turned away by Vinny's's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online. ## Direct links - Phone: +46 40 23 27 31 - Address: Sankt Knuts torg 3 Malmö - Hours, from OpenStreetMap · Overture Maps: Tu-Th 15:00-23:00; Fr 15:00-24:00, Sa 13:00-24:00, Su 13:00-21:00 ## Nearby, also direct Places near Vinny's that take a booking or an order on their own website, with no marketplace in between. - Far i hatten (450 m): https://directindex.org/r/farihatten.se - Rex (570 m): https://directindex.org/r/rexmalmo.se - 400 grader (570 m): https://directindex.org/r/400grader.nu - Ciao (600 m): https://directindex.org/r/ciao.nu - Lavolia Pizzeria (630 m): https://directindex.org/r/lavolia.se ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as PerplexityBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Vinny's > restaurant (pizza) in Sankt Knuts torg 3 Malmö, Malmö. Phone +46 40 23 27 31. ## Opening hours Tu-Th 15:00-23:00; Fr 15:00-24:00, Sa 13:00-24:00, Su 13:00-21:00 ## About - Website: https://www.vinnys.se/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed. ## Where it stands 408 of 516 in Malmö. Top 79% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 88% | no | | Publish the menu or price list as HTML | 48% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 92% | no | | Structured data with address, phone and hours | 38% | no | | Have an llms.txt | 17% | no | Nearest places with a similar menu: Far i hatten (B, 450 m, https://directindex.org/r/farihatten.se); Rosen pizza Malmö (F, 554 m, https://directindex.org/r/rosenpizza.se); Rex (B, 570 m, https://directindex.org/r/rexmalmo.se); 400 grader (C, 573 m, https://directindex.org/r/400grader.nu); Ciao (C, 598 m, https://directindex.org/r/ciao.nu); Opopoppa (F, 607 m, https://directindex.org/r/opopoppa.se); Lavolia Pizzeria (C, 634 m, https://directindex.org/r/lavolia.se); Davidshalls Pizzeria (F, 863 m, https://directindex.org/r/davidhallspizzeria.se); Pizzeria Paulibron (F, 883 m, https://directindex.org/r/paulibron.se); Osteria di Lá (C, 1017 m, https://directindex.org/r/osteriadila.se). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Malmö and named 60 places. Vinny's wasn't one of them. See who was named: https://directindex.org/city/malmo/recommended See what an AI agent reads on this site: https://directindex.org/r/vinnys.se/agent-view ## Businesses like Vinny's in Malmö | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Malmö | 516 | 51% | 16% | 38% | The best of the businesses of the same kind in Malmö: La Roche (A 100%, https://directindex.org/r/laroche.se); Ellstorps Kvarterskrog (A 98.5%, https://directindex.org/r/ellstorpskrog.se); Hot Pot Innovation Malmö (A 95.4%, https://directindex.org/r/hinnovation.se); Via Lorenzo (A 95.4%, https://directindex.org/r/vialorenzo.se); Arom Indisk Twist (A 91.3%, https://directindex.org/r/arom-indisk.se). With the three fixes above (No structured data for the business; No booking or ordering link on the website; No menu or price list found), the score would be about 90.3%. That would be 7th of 516 in Malmö, up from 408th. ## The direct record What agents get for Vinny's, as JSON: https://directindex.org/api/direct/vinnys.se - Book: none on record - Order: none on record - Menu: none on record - Hours: Tu-Th 15:00-23:00; Fr 15:00-24:00, Sa 13:00-24:00, Su 13:00-21:00 (from OpenStreetMap) - Phone: +46 40 23 27 31 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 1 | 25 | | Actionable | 2 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/vinnys.se - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md) - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/vinnys.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/vinnys.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=vinnys.se&force=1