# Viking Barbershop: Agent-Direct Score D (42.6%) Site: https://vikingbarbershop.se/ Report: https://directindex.org/r/vikingbarbershop.se Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Viking Barbershop is hard for agents to use. Some AI assistants are turned away by Viking Barbershop's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through vikingbarbershop.valei.com. ## Direct links - Phone: +46313849999 - Address: Rosenlundsgatan 8, 411 20, Göteborg - Prices: 5 prices on the site, the middle one SEK 369 - Languages: English, Swedish ## Nearby, also direct Places near Viking Barbershop that take a booking or an order on their own website, with no marketplace in between. - Löfvingkliniken (70 m): https://directindex.org/r/lofvingkliniken.se ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as GPTBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **5 prices on the landing page, the middle one SEK 369.** In Gothenburg, the middle price of comparable sites that show prices is SEK 500. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Viking Barbershop > local business in Rosenlundsgatan 8, 411 20, Göteborg, Gothenburg hairdressers and beauty salons. Phone +46313849999. ## About - Website: https://vikingbarbershop.se/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. ## Where it stands Not ranked yet in Gothenburg hairdressers and beauty salons. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 88% | no | | Publish the menu or price list as HTML | 7% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 98% | no | | Structured data with address, phone and hours | 14% | no | | Have an llms.txt | 28% | no | Nearest places in the index: Löfvingkliniken (B, 68 m, https://directindex.org/r/lofvingkliniken.se); Studio Nick Olsen (D, 127 m, https://directindex.org/r/nickolsen.se); Vänner Barbershop (D, 132 m, https://directindex.org/r/vannerbarbershop.se); Face (D, 141 m, https://directindex.org/r/studiogbg.se); Altro (D, 148 m, https://directindex.org/r/altrogoteborg.se); Pernvik Head Spa (C, 161 m, https://directindex.org/r/pernvikheadspa.se); Decorus Sport & Health (D, 165 m, https://directindex.org/r/decorus.se); Holy Barbershop (F, 169 m, https://directindex.org/r/holybarbershop.se); Allékliniken Nordic AB (F, 195 m, https://directindex.org/r/allekliniken.se); Doors Hairstudio (D, 203 m, https://directindex.org/r/doorshairstudio.se). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Gothenburg hairdressers and beauty salons and named 48 places. Viking Barbershop wasn't one of them. See who was named: https://directindex.org/city/gothenburg-salons/recommended Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 42.6%. See what an AI agent reads on this site: https://directindex.org/r/vikingbarbershop.se/agent-view ## Businesses like Viking Barbershop in Gothenburg hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Sites built with WordPress in Gothenburg hairdressers and beauty salons | 174 | 53% | 13% | 42.6% | The best of the sites built with WordPress in Gothenburg hairdressers and beauty salons: Pachanga Pool Club (A 86.2%, https://directindex.org/r/jacyzhotel.com); 85 Kliniken (B 84.6%, https://directindex.org/r/85kliniken.se); Advanced Skin Care (B 84.6%, https://directindex.org/r/advancedclinic.se); Made Hair Academy (B 84.6%, https://directindex.org/r/madehairacademy.se); Damas Sax (B 83.8%, https://directindex.org/r/damassax.se). ## The direct record What agents get for Viking Barbershop, as JSON: https://directindex.org/api/direct/vikingbarbershop.se - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +46313849999 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 0 | 25 | | Actionable | 6 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/vikingbarbershop.se - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/vikingbarbershop.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/vikingbarbershop.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=vikingbarbershop.se&force=1