# Varsity Tavern: Agent-Direct Score B (70.8%)

Site: https://varsitytavern.com
Report: https://directindex.org/r/varsitytavern.com
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Varsity Tavern is mostly ready for agents.
An AI assistant can open the website of Varsity Tavern. It can read what Varsity Tavern offers. It finds no link to book or order online, only a phone number.

## Direct links
- Menu: https://www.varsitytavern.com/varsity-tempe-menu
- Phone: (480) 534-8620

## What to fix first
- **No booking or ordering link on the website.** (+13 points) Only a phone number or WhatsApp, which agents cannot use yet. If you take bookings or orders through a platform, link to it from the site so an agent can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Almost no text without JavaScript.** (+2 points) Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **Structured data is incomplete.** (+1 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Varsity Tavern",
  "url": "https://varsitytavern.com",
  "telephone": "(480) 534-8620",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South Mill Avenue 501",
    "postalCode": "85281",
    "addressLocality": "Tempe"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 33.4253447,
    "longitude": -111.9397668
  },
  "hasMenu": "https://www.varsitytavern.com/varsity-tempe-menu"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Varsity Tavern

> bar or pub in South Mill Avenue 501 85281 Tempe, Phoenix cafes and bars. Phone (480) 534-8620.

## Book or order directly

- Menu: https://www.varsitytavern.com/varsity-tempe-menu

## About

- Website: https://varsitytavern.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** address, opening hours
- **Menu or price list is an HTML page.** Agents can read items and prices directly.

## Where it stands
49 of 165 in Phoenix cafes and bars. Top 30% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 94% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 24% | no |

Nearest places in the index: Devil's Hideaway (B, 114 m, https://directindex.org/r/drinkatdevils.com); Sunbar Tempe (F, 125 m, https://directindex.org/r/sunbaraz.com); Cup of Joe Market Café (C, 265 m, https://directindex.org/r/cupofjoetempe.com); Skysill Rooftop Lounge (C, 282 m, https://directindex.org/r/skysillrooftop.com); Laymoon Cafe (B, 336 m, https://directindex.org/r/laymoon.cafe); Happy Joe Coffee (B, 422 m, https://directindex.org/r/happyjoecoffee.com); Café Zupas (C, 440 m, https://directindex.org/r/blazepizza.com); Cafetal Coffee (F, 522 m, https://directindex.org/r/cafetal.coffee); Cartel Roasting Co. (C, 540 m, https://directindex.org/r/cartelroasting.co); Cortez Coffee - The Bright Side (D, 567 m, https://directindex.org/r/cortezcoffee.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Squarespace 66% (50% A or B, 7341 sites); This site 70.8%.

See what an AI agent reads on this site: https://directindex.org/r/varsitytavern.com/agent-view

## Businesses like Varsity Tavern in Phoenix cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Phoenix cafes and bars | 165 | 51% | 30% | 70.8% |
| Sites built with Squarespace in Phoenix cafes and bars | 22 | 69% | 55% | 70.8% |

The best of the sites built with Squarespace in Phoenix cafes and bars: Pedal Haus Brewery (A 90.8%, https://directindex.org/r/pedalhausbrewery.com); Infusion Coffee & Tea Crafters (A 86.2%, https://directindex.org/r/infusioncoffeetea.com); Ghost Donkey (B 84.6%, https://directindex.org/r/ghostdonkeybar.com); Songbird Coffee & Tea House (B 84.6%, https://directindex.org/r/songbirdcoffeehouse.com); Driftwood Coffee Co. (B 81.5%, https://directindex.org/r/driftwoodaz.com).

With the three fixes above (No booking or ordering link on the website; Almost no text without JavaScript; Structured data is incomplete) the score would be about 95.4%: 2nd of 165 in Phoenix cafes and bars, up from 49th.

## The direct record
What agents get for Varsity Tavern, as JSON: https://directindex.org/api/direct/varsitytavern.com
- Book: none on record
- Order: none on record
- Menu: https://www.varsitytavern.com/varsity-tempe-menu (html_page; from the scan)
- Hours: none on record
- Phone: (480) 534-8620
- Stable links that count: https://directindex.org/go/varsitytavern.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: menu page /varsity-tempe-menu: almost no text without JavaScript.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 21 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/varsitytavern.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/varsitytavern.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/varsitytavern.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=varsitytavern.com&force=1