# Utter Waffle: Agent-Direct Score A (92.3%)

Site: https://utterwaffle.co.uk/
Report: https://directindex.org/r/utterwaffle.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Utter Waffle is ready for agents.

## Direct links
- Book directly: https://utterwaffle.co.uk/book-a-table (on the business's own site)
- Order directly: https://app.squareup.com/gift/MLKR105B9WNAD/order (through square acting for the business)
- Menu: https://utterwaffle.co.uk/menu
- Phone: +44 20 72746409

## What to fix first
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Utter Waffle",
  "url": "https://utterwaffle.co.uk/",
  "telephone": "+44 20 72746409",
  "email": "hernehill@utterwaffle.co.uk",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Dulwich Road 119",
    "postalCode": "SE24 0NG",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4528127,
    "longitude": -0.1035427
  },
  "openingHours": "Mo 09:00-16:00; Tu off; We-Fr 09:00-16:00; Sa-Su 08:30-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday"
      ],
      "opens": "09:00",
      "closes": "16:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "16:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "08:30",
      "closes": "16:00"
    }
  ],
  "servesCuisine": [
    "waffle"
  ],
  "acceptsReservations": "https://utterwaffle.co.uk/book-a-table",
  "hasMenu": "https://utterwaffle.co.uk/menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://utterwaffle.co.uk/book-a-table",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://app.squareup.com/gift/MLKR105B9WNAD/order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Utter Waffle

> cafe or coffee shop (waffle) in Dulwich Road 119 SE24 0NG London, London cafes and bars. Phone +44 20 72746409.

## Book or order directly

- Book: https://utterwaffle.co.uk/book-a-table (on the business's own site)
- Order: https://app.squareup.com/gift/MLKR105B9WNAD/order (through square acting for the business)
- Menu: https://utterwaffle.co.uk/menu

## Opening hours

Mo 09:00-16:00; Tu off; We-Fr 09:00-16:00; Sa-Su 08:30-16:00

## About

- Website: https://utterwaffle.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** address, opening hours
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking on your own site.** Agents can book without a marketplace in the loop.
- **Ordering through square on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
188 of 2491 in London cafes and bars. Top 8% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 96% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 97% | yes |
| Structured data with address, phone and hours | 67% | no |
| Have an llms.txt | 12% | no |

Nearest places in the index: Four Hundred Rabbits (B, 195 m, https://directindex.org/r/400rabbits.co.uk); The Half Moon (A, 197 m, https://directindex.org/r/halfmoonhernehill.co.uk); Hootananny Brixton (C, 730 m, https://directindex.org/r/hootanannybrixton.co.uk); Ghost Whale (B, 1048 m, https://directindex.org/r/ghostwhalelondon.com); Irene (F, 1213 m, https://directindex.org/r/irenebakery.co.uk); Tulse Hill Hotel (B, 1309 m, https://directindex.org/r/tulsehillhotel.com); Porters Barber & Barista (B, 1316 m, https://directindex.org/r/portersbarbers.co.uk); The Windmill (F, 1320 m, https://directindex.org/r/windmillbrixton.co.uk); Supercute Brewhouse (F, 1327 m, https://directindex.org/r/supercute.london); Caffe Nero @ Morleys (D, 1349 m, https://directindex.org/r/caffenero.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Squarespace 65% (48% A or B, 7098 sites); Sites using Square 69% (47% A or B, 793 sites); This site 92.3%.

See what an AI agent reads on this site: https://directindex.org/r/utterwaffle.co.uk/agent-view

## Businesses like Utter Waffle in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London cafes and bars | 2491 | 52% | 37% | 92.3% |
| Built with Squarespace in London cafes and bars | 327 | 69% | 53% | 92.3% |
| Using Square in London cafes and bars | 27 | 69% | 48% | 92.3% |
| Built with Squarespace and using Square in London cafes and bars | 11 | 74% | 73% | 92.3% |

The best of Built with Squarespace and using Square in London cafes and bars: The Limping Fox (A 86.2%, https://directindex.org/r/thelimpingfox.co.uk); Dudley's (B 84.6%, https://directindex.org/r/dudleyscoffee.com); 15grams (B 76.9%, https://directindex.org/r/15grams.co.uk); Arvo (B 76.9%, https://directindex.org/r/arvocafe.co.uk); Half Cup (B 72.3%, https://directindex.org/r/halfcup.co.uk).

With the fix above (Structured data is incomplete) the score would be about 95.4%: 20th of 2,491 in London cafes and bars, up from 188th.

## The direct record
What agents get for Utter Waffle, as JSON: https://directindex.org/api/direct/utterwaffle.co.uk
- Book: https://utterwaffle.co.uk/book-a-table (own site; found by the scan of 2026-10-14, not yet tested)
- Order: https://app.squareup.com/gift/MLKR105B9WNAD/order (vendor on own site: Square; found by the scan of 2026-10-14, not yet tested)
- Menu: https://utterwaffle.co.uk/menu (html_page; from the scan)
- Hours: Mo 09:00-16:00; Tu off; We-Fr 09:00-16:00; Sa-Su 08:30-16:00 (open now) (from OpenStreetMap)
- Phone: +44 20 72746409
- Stable links that count: https://directindex.org/go/utterwaffle.co.uk/book, https://directindex.org/go/utterwaffle.co.uk/order, https://directindex.org/go/utterwaffle.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 20 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/utterwaffle.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/utterwaffle.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=utterwaffle.co.uk&force=1