# Natural History Museum Of Utah: Agent-Direct Score C (63.1%)

Site: https://nhmu.utah.edu
Report: https://directindex.org/r/utah.edu
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Natural History Museum Of Utah is partly visible to agents.
An AI assistant can open Natural History Museum Of Utah's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://nhmu.utah.edu/visit/welcome (on the business's own site)
- Phone: 801.581.6927
- Address: South Wakara Way 301 84108 Salt Lake City
- Hours, from OpenStreetMap: Mon–Tue 10:00–17:00; Wed 10:00–21:00; Thu–Sun 10:00–17:00
- Step-free access (OpenStreetMap)

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Natural History Museum Of Utah",
  "url": "https://nhmu.utah.edu",
  "telephone": "801.581.6927",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South Wakara Way 301",
    "postalCode": "84108",
    "addressLocality": "Salt Lake City"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7641321,
    "longitude": -111.8227076
  },
  "openingHours": "Th-Tu 10:00-17:00; We 10:00-21:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday",
        "Monday",
        "Tuesday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday"
      ],
      "opens": "10:00",
      "closes": "21:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://nhmu.utah.edu/visit/welcome",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Natural History Museum Of Utah

> museum in South Wakara Way 301 84108 Salt Lake City, Salt Lake City tours, attractions and museums. Phone 801.581.6927.

## Book or order directly

- Book: https://nhmu.utah.edu/visit/welcome (on the business's own site)

## Opening hours

Th-Tu 10:00-17:00; We 10:00-21:00

## About

- Website: https://nhmu.utah.edu
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
2 of 12 in Salt Lake City tours, attractions and museums. Top 17% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 30% | yes |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 70% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 10% | no |

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" (ChatGPT, Gemini); "A private guide for half a day with the family, how do I book one?" (ChatGPT, Gemini); "It's raining. Something fun to book indoors for this afternoon." (ChatGPT, Gemini)


See what an AI agent reads on this site: https://directindex.org/r/utah.edu/agent-view

## Named by ChatGPT and Gemini for 3 questions, including "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" in Salt Lake City tours, attractions and museums, October 2026
- "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" (2026-10-25): ChatGPT with a link to this site; Gemini with a link to this site. https://directindex.org/city/salt-lake-city-tours/recommended/museum-tickets
- "A private guide for half a day with the family, how do I book one?" (2026-10-25): ChatGPT with a link to this site; Gemini with a link to this site. https://directindex.org/city/salt-lake-city-tours/recommended/private-guide
- "It's raining. Something fun to book indoors for this afternoon." (2026-10-25): ChatGPT with a link to this site; Gemini with a link to this site. https://directindex.org/city/salt-lake-city-tours/recommended/rainy-day
Named by 2 of 2 assistants asked. Badge: https://directindex.org/badge/named/utah.edu.svg

## Businesses like Natural History Museum Of Utah in Salt Lake City tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Salt Lake City tours, attractions and museums | 12 | 43% | 8% | 63.1% |

The best of the businesses of the same kind in Salt Lake City tours, attractions and museums: Cross E Ranch (B 76.9%, https://directindex.org/r/crosseranch.com); Pioneer Memorial Museum (C 63.1%, https://directindex.org/r/isdup.org); Utah Museum of Contemporary Art (C 63.1%, https://directindex.org/r/utahmoca.org); Discovery Gateway Children's Museum (D 49.2%, https://directindex.org/r/discoverygateway.org); Clark Planetarium (D 47.7%, https://directindex.org/r/saltlakecounty.gov).

With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 95.4%, which would be first of 12 in Salt Lake City tours, attractions and museums.

## The direct record
What agents get for Natural History Museum Of Utah, as JSON: https://directindex.org/api/direct/utah.edu
- Book: https://nhmu.utah.edu/visit/welcome (own site; found by the scan of 2026-10-24, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Th-Tu 10:00-17:00; We 10:00-21:00 (closed now) (from OpenStreetMap)
- Phone: 801.581.6927
- Stable links that count: https://directindex.org/go/utah.edu/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/utah.edu
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/utah.edu/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/utah.edu/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=utah.edu&force=1