# Understated London: Agent-Direct Score F (16.9%)

Site: http://www.understated.london/
Report: https://directindex.org/r/understated.london
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Understated London is largely invisible to agents.
AI assistants can't open Understated London's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://understated.eu.zenoti.com/webstoreNew/services (through zenoti acting for the business)
- Phone: +442039760379
- Address: 69 New Kings Rd, SW6 4SQ, London
- WhatsApp: a link on the site

## Nearby, also direct
Places near Understated London that take a booking or an order on their own website, with no marketplace in between.
- Rose and Wild Hair (80 m): https://directindex.org/r/roseandwildhair.com
- Glam Waxing (240 m): https://directindex.org/r/glamwaxing.co.uk
- Dalanda Hair The Weave Specialists (260 m): https://directindex.org/r/dalandahair.co.uk
- Hair GP (310 m): https://directindex.org/r/hairgp.co.uk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows 07932224064, but OpenStreetMap or Overture Maps lists +442039760379. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Understated London",
  "url": "http://www.understated.london/",
  "telephone": "+442039760379",
  "address": "69 New Kings Rd, SW6 4SQ, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.47575903,
    "longitude": -0.19344312
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://understated.eu.zenoti.com/webstoreNew/services",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Appointments through zenoti on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
5363 of 6057 in London hairdressers and beauty salons. Top 89% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | no |

Nearest places in the index: House of Centini (F, 30 m, https://directindex.org/r/houseofcentini.com); Rose and Wild Hair (A, 79 m, https://directindex.org/r/roseandwildhair.com); FKS Clinic (D, 102 m, https://directindex.org/r/fksclinic.co.uk); Dr Hala Medical Aesthetics (C, 177 m, https://directindex.org/r/drhala.co.uk); Ana Clara Barreto Beauty and Make up (B, 210 m, https://directindex.org/r/abbeauty.uk); Glam Waxing (B, 243 m, https://directindex.org/r/glamwaxing.co.uk); Dejavu Salons (C, 251 m, https://directindex.org/r/dejavusalons.com); Dalanda Hair The Weave Specialists (C, 257 m, https://directindex.org/r/dalandahair.co.uk); Cazenove & Loyd (F, 266 m, https://directindex.org/r/cazloyd.com); Hair GP (B, 312 m, https://directindex.org/r/hairgp.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Understated London wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with GoDaddy Website Builder 35% (9% A or B, 7300 sites); Sites using Zenoti 64% (39% A or B, 672 sites); This site 16.9%.

See what an AI agent reads on this site: https://directindex.org/r/understated.london/agent-view

## Businesses like Understated London in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 16.9% |
| Sites built with GoDaddy Website Builder in London hairdressers and beauty salons | 152 | 26% | 1% | 16.9% |
| Sites using Zenoti in London hairdressers and beauty salons | 59 | 67% | 42% | 16.9% |
| Sites built with GoDaddy Website Builder and using Zenoti in London hairdressers and beauty salons | 1 | 17% | 0% | 16.9% |

The best of the sites using Zenoti in London hairdressers and beauty salons: Maya lashes and beauty by Sunita( Inside Chiswick Blo Bar) (A 86.2%, https://directindex.org/r/b1obar.com); aveda men (B 84.6%, https://directindex.org/r/cuttersyard.com); Skin Laundry Hampstead (B 81.5%, https://directindex.org/r/skinlaundry.uk); Margaret Dabbs (B 81.3%, https://directindex.org/r/margaretdabbs.co.uk); ARQ Hair (B 80%, https://directindex.org/r/arqhair.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No price list of services found), the score would be about 87.7%. That would be 22nd of 6,057 in London hairdressers and beauty salons, up from 5363rd.

## The direct record
What agents get for Understated London, as JSON: https://directindex.org/api/direct/understated.london
- Book: https://understated.eu.zenoti.com/webstoreNew/services (vendor on own site: Zenoti; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +442039760379
- Stable links that count: https://directindex.org/go/understated.london/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Zenoti: Not stated. Zenoti's terms (17 April 2026) bind the businesses that use it, not the people who book: section 4.1(j) bars robots, bots, spiders and scrapers from monitoring or copying the services and section 5.6 allows API integrations only under a written agreement; each business sets its own consumer terms, so an agent booking for a client is not addressed here. Read 2026-10-15: https://www.zenoti.com/trust/terms-and-conditions

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/understated.london/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/understated.london/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=understated.london&force=1