# Umarell: Agent-Direct Score B (70.8%)

Site: https://umarellrestaurant.se/
Report: https://directindex.org/r/umarellrestaurant.se
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Umarell is mostly ready for agents.
An AI assistant can open Umarell's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Bokabord.

## Direct links
- Book directly: https://www.bokabord.se/widget.min.js?ver=1.0.0 (through bokabord acting for the business)
- Address: Parkgatan 2, 411 38, Göteborg
- Languages: English, Swedish

## Nearby, also direct
Places near Umarell that take a booking or an order on their own website, with no marketplace in between.
- The Parlour Restaurant (110 m): https://directindex.org/r/theparlour21.se
- Texas Long Horn Steakhouse (130 m): https://directindex.org/r/texaslonghorn.se
- Olivia (140 m): https://directindex.org/r/oliviarestauranger.se
- Cheri-lee (150 m): https://directindex.org/r/cheri-lee.se
- Bryggeriet (160 m): https://directindex.org/r/bryggeriet.se

## What to fix first
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+4 points) Missing: address, telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Umarell",
  "url": "https://umarellrestaurant.se/",
  "address": "Parkgatan 2, 411 38, Göteborg",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 57.70278,
    "longitude": 11.9739
  },
  "acceptsReservations": "https://www.bokabord.se/widget.min.js?ver=1.0.0",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.bokabord.se/widget.min.js?ver=1.0.0",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Umarell

> restaurant in Parkgatan 2, 411 38, Göteborg, Gothenburg.

## Book or order directly

- Book: https://www.bokabord.se/widget.min.js?ver=1.0.0 (through bokabord acting for the business)

## About

- Website: https://umarellrestaurant.se/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Restaurant).** opening hours
- **Booking through bokabord on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
Not ranked yet in Gothenburg.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 54% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes |
| Structured data with address, phone and hours | 42% | no |
| Have an llms.txt | 38% | no |

Nearest places in the index: The Parlour Restaurant (C, 107 m, https://directindex.org/r/theparlour21.se); Stockyard (D, 110 m, https://directindex.org/r/thestockyard.se); Texas Long Horn Steakhouse (B, 126 m, https://directindex.org/r/texaslonghorn.se); Olivia (B, 142 m, https://directindex.org/r/oliviarestauranger.se); Am Thuc Viet (F, 148 m, https://directindex.org/r/amthucviet.se); Cheri-lee (B, 152 m, https://directindex.org/r/cheri-lee.se); Bryggeriet (B, 163 m, https://directindex.org/r/bryggeriet.se); Hard Rock Cafe (A, 174 m, https://directindex.org/r/hardrock.com); Butcher's Market (B, 176 m, https://directindex.org/r/butchersmarket.se); The prime grill (A, 176 m, https://directindex.org/r/primegrill.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Gothenburg and named 62 places. Umarell wasn't one of them. See who was named: https://directindex.org/city/gothenburg/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Bokabord 65% (36% A or B, 524 sites); This site 70.8%.

See what an AI agent reads on this site: https://directindex.org/r/umarellrestaurant.se/agent-view

## Businesses like Umarell in Gothenburg

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in Gothenburg | 339 | 59% | 27% | 70.8% |
| Sites using Bokabord in Gothenburg | 89 | 68% | 40% | 70.8% |
| Sites built with WordPress and using Bokabord in Gothenburg | 38 | 68% | 45% | 70.8% |

The best of the sites built with WordPress and using Bokabord in Gothenburg: Bar El Guiri (A 100%, https://directindex.org/r/barelguiri.se); Komo - Korean and Mongolian steakhouse (A 95.4%, https://directindex.org/r/komo.nu); Sjömagasinet (A 88.8%, https://directindex.org/r/sjomagasinet.se); Fiskekrogen (A 86.2%, https://directindex.org/r/fiskekrogen.se); Evolushi Plus (B 84.6%, https://directindex.org/r/sushievolushi.se).

## The direct record
What agents get for Umarell, as JSON: https://directindex.org/api/direct/umarellrestaurant.se
- Book: https://www.bokabord.se/widget.min.js?ver=1.0.0 (vendor on own site: Bokabord; found by the scan of 2026-10-22, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/umarellrestaurant.se/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Bokabord: Not stated. Bokabord's guest terms of use say nothing about bots, automated access or automated booking; they bar non-private copying of site material and using the service for marketing or research. Read 2026-10-15: https://bokabord.se/terms

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 11 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/umarellrestaurant.se
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/umarellrestaurant.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/umarellrestaurant.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=umarellrestaurant.se&force=1