# UltraSmile Dentistry: Agent-Direct Score D (45.1%)

Site: https://www.ultrasmile.co.uk
Report: https://directindex.org/r/ultrasmile.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
UltraSmile Dentistry is hard for agents to use.

## Direct links
- Phone: +44 20 3930 4309

## What to fix first
- **No way to book an appointment online.** (+13 points) Only a phone number or WhatsApp. Agents cannot act on those yet. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost' from directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "UltraSmile Dentistry",
  "url": "https://www.ultrasmile.co.uk",
  "telephone": "+44 20 3930 4309",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Basin Approach 127A",
    "postalCode": "E14 7JG",
    "addressLocality": "London",
    "addressCountry": "GB"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5115602,
    "longitude": -0.0342021
  },
  "openingHours": "Mo-Fr 09:00-21:00; Sa 09:00-14:00; Su off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "14:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# UltraSmile Dentistry

> dentist in Basin Approach 127A E14 7JG London, London dentists, clinics and vets. Phone +44 20 3930 4309.

## Opening hours

Mo-Fr 09:00-21:00; Sa 09:00-14:00; Su off

## About

- Website: https://www.ultrasmile.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Person).** but without address, phone or hours

## Where it stands
533 of 1090 in London dentists, clinics and vets. Top 49% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 5% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 96% | no |
| Structured data with address, phone and hours | 29% | no |
| Have an llms.txt | 33% | no |

Nearest places in the index: Limehouse Practice (C, 375 m, https://directindex.org/r/limehousepractice.co.uk); Lyca Health Canary Wharf (B, 773 m, https://directindex.org/r/lycahealth.com); Smile Dental Care (D, 803 m, https://directindex.org/r/smile-dentalcare.co.uk); ADHD Clinic (D, 1175 m, https://directindex.org/r/adhd-clinic.co.uk); Freedom Clinics (B, 1473 m, https://directindex.org/r/freedomclinics.com); City Square Medical Group (F, 1474 m, https://directindex.org/r/citysquaremedicalgroup.nhs.uk); Complex Smile Implant Centre (D, 1524 m, https://directindex.org/r/dentalatelier.london); London PrimeVets (C, 1583 m, https://directindex.org/r/londonprimevets.co.uk); JM Radiology Reporting (C, 1603 m, https://directindex.org/r/jm-radiology.co.uk); Nuffield Health Fitness & Wellbeing (C, 1698 m, https://directindex.org/r/nuffieldhealth.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 57% (26% A or B, 35830 sites); This site 45.1%.

See what an AI agent reads on this site: https://directindex.org/r/ultrasmile.co.uk/agent-view

## Businesses like UltraSmile Dentistry in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London dentists, clinics and vets | 1090 | 43% | 12% | 45.1% |
| Built with WordPress in London dentists, clinics and vets | 534 | 57% | 19% | 45.1% |

The best of Built with WordPress in London dentists, clinics and vets: Mr Sachin Malde - Harley Street (B 82.5%, https://directindex.org/r/londonurologist.net); Physio & More Ltd (B 81.5%, https://directindex.org/r/physioandmore.co.uk); Dr. Vikas Acharya (B 78.8%, https://directindex.org/r/nosedoctor.co.uk); smile cliniq (B 78.8%, https://directindex.org/r/smilecliniq.com); Acuherbal (B 77.5%, https://directindex.org/r/acuherbal.co.uk).

With the three fixes above (No way to book an appointment online; No list of services and prices found; The server turns AI crawlers away at the door) the score would be about 86.2%: 3rd of 1,090 in London dentists, clinics and vets, up from 533rd.

## The direct record
What agents get for UltraSmile Dentistry, as JSON: https://directindex.org/api/direct/ultrasmile.co.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 09:00-21:00; Sa 09:00-14:00; Su off (closed now) (from OpenStreetMap)
- Phone: +44 20 3930 4309

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/ultrasmile.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/ultrasmile.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ultrasmile.co.uk&force=1