# UBurger: Agent-Direct Score F (35.4%)

Site: http://www.uburger.com
Report: https://directindex.org/r/uburger.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
UBurger is largely invisible to agents.
AI assistants can't open UBurger's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://direct.chownow.com/order/908/locations (through chownow acting for the business)
- Phone: (857) 239-8080
- Address: 140 Tremont St, 02111, Boston
- Prices: 7 prices on the site, the middle one $2.50

## Nearby, also direct
Places near UBurger that take a booking or an order on their own website, with no marketplace in between.
- Mooyah (60 m): https://directindex.org/r/mooyah.com
- Wendy's (350 m): https://directindex.org/r/wendys.com
- Burg & Shaw (540 m): https://directindex.org/r/burgshaw.com
- Rock Bottom (610 m): https://directindex.org/r/rockbottom.com
- Tasty Burger (1.5 km): https://directindex.org/r/tastyburger.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **The footer says © 2024.** Visitors and assistants may read that year as the last time anyone looked after the site. In Boston, 77% of comparable sites that show a year say 2025 or later.
- **7 prices on the landing page, the middle one $2.50.** In Boston, the middle price of comparable sites that show prices is $14.99.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "UBurger",
  "url": "http://www.uburger.com",
  "telephone": "(857) 239-8080",
  "address": "140 Tremont St, 02111, Boston",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 42.3562144,
    "longitude": -71.0622822
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://direct.chownow.com/order/908/locations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (LocalBusiness).** address, opening hours
- **Ordering through chownow on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
1047 of 1416 in Boston. Top 74% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 99% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 58% | no |
| Have an llms.txt | 33% | no |

Nearest places with a similar menu: Mooyah (C, 62 m, https://directindex.org/r/mooyah.com); Wendy's (B, 348 m, https://directindex.org/r/wendys.com); Four Burgers (F, 528 m, https://directindex.org/r/fourburgers.com); Burg & Shaw (C, 540 m, https://directindex.org/r/burgshaw.com); Wheelhouse (D, 586 m, https://directindex.org/r/wheelhouseboston.com); Rock Bottom (A, 610 m, https://directindex.org/r/rockbottom.com); Billy's Sub Shop (F, 1265 m, https://directindex.org/r/billysboston.com); Tasty Burger (A, 1482 m, https://directindex.org/r/tastyburger.com); Sofa Cafe (F, 1721 m, https://directindex.org/r/sofacafeusa.com); 5 Napkin Burger (A, 1912 m, https://directindex.org/r/5napkinburger.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Boston and named 35 places. UBurger wasn't one of them. See who was named: https://directindex.org/city/boston/recommended


Compared with its peers: Sites built with GoDaddy Website Builder 36% (9% A or B, 3331 sites); Sites using ChowNow 70% (50% A or B, 424 sites); This site 35.4%.

See what an AI agent reads on this site: https://directindex.org/r/uburger.com/agent-view

## Businesses like UBurger in Boston

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Boston | 1416 | 53% | 37% | 35.4% |
| Sites built with GoDaddy Website Builder in Boston | 37 | 44% | 11% | 35.4% |
| Sites using ChowNow in Boston | 35 | 67% | 46% | 35.4% |
| Sites built with GoDaddy Website Builder and using ChowNow in Boston | 5 | 45% | 0% | 35.4% |

The best of the sites built with GoDaddy Website Builder and using ChowNow in Boston: Bangkok Pinto (C 56.9%, https://directindex.org/r/bangkok-pinto.com); Noodle Street (C 55.4%, https://directindex.org/r/noodlestreet.com); East Boston Farm Stand (D 44.6%, https://directindex.org/r/bostonfarmstand.com); Stop & Taste Pizza (F 33.8%, https://directindex.org/r/stopandtastepizza.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No menu or price list found; Structured data is incomplete), the score would be about 87.7%. That would be 163rd of 1,416 in Boston, up from 1047th.

## The direct record
What agents get for UBurger, as JSON: https://directindex.org/api/direct/uburger.com
- Book: none on record
- Order: https://direct.chownow.com/order/908/locations (vendor on own site: ChowNow; found by the scan of 2026-10-23, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: (857) 239-8080
- Stable links that count: https://directindex.org/go/uburger.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, ChowNow: Not stated. ChowNow's customer terms (8 September 2025) bar automated means such as spiders, robots and crawlers to download or scrape data, except search engines; they do not address an agent placing an order for a person, and no agent programme was found. Read 2026-10-15: https://get.chownow.com/terms-of-service

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 13 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/uburger.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/uburger.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=uburger.com&force=1