# Truth BBQ: Agent-Direct Score F (27.7%)

Site: https://www.truthbbq.com/
Report: https://directindex.org/r/truthbbq.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Truth BBQ is largely invisible to agents.
AI assistants can't open Truth BBQ's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://www.toasttab.com/truth-bbq-htx-110-s-heights-blvd (through toast acting for the business)
- Phone: +18328350001
- Address: 110 S Heights Blvd, 77007-5807, Houston

## Nearby, also direct
Places near Truth BBQ that take a booking or an order on their own website, with no marketplace in between.
- Fainmous BBQ (1.1 km): https://directindex.org/r/fainmousbbq.com
- Handam BBQ (1.6 km): https://directindex.org/r/handamheights.com
- Loro Heights (2.6 km): https://directindex.org/r/loroeats.com
- Brookstreet Bar-B-Q (2.6 km): https://directindex.org/r/brookstreetbbq.com
- Pinkerton's Barbecue (3.6 km): https://directindex.org/r/pinkertonsbbq.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Truth BBQ",
  "url": "https://www.truthbbq.com/",
  "telephone": "+18328350001",
  "address": "110 S Heights Blvd, 77007-5807, Houston",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 29.76907339,
    "longitude": -95.39752577
  },
  "servesCuisine": [
    "barbecue"
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.toasttab.com/truth-bbq-htx-110-s-heights-blvd",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Restaurant).** no address, phone or hours in it
- **Ordering through toast on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Toast works with agents through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
Not ranked yet in Houston.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 89% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 89% | no |
| Structured data with address, phone and hours | 70% | no |
| Have an llms.txt | 30% | no |

Nearest places with a similar menu: Fainmous BBQ (A, 1094 m, https://directindex.org/r/fainmousbbq.com); Handam BBQ (C, 1591 m, https://directindex.org/r/handamheights.com); Loro Heights (B, 2593 m, https://directindex.org/r/loroeats.com); Brookstreet Bar-B-Q (A, 2623 m, https://directindex.org/r/brookstreetbbq.com); Gyu-Kaku (D, 2968 m, https://directindex.org/r/reins.co.jp); Foreign Grill (D, 3201 m, https://directindex.org/r/foreigngrilltx.com); Village Bar B Que (F, 3298 m, https://directindex.org/r/villagebbqhouston.com); Charlie's BBQ & Salads (F, 3546 m, https://directindex.org/r/charliesbarbecue.com); Pinkerton's Barbecue (A, 3636 m, https://directindex.org/r/pinkertonsbbq.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Houston and named 62 places. Truth BBQ wasn't one of them. See who was named: https://directindex.org/city/houston/recommended


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Toast 72% (57% A or B, 3305 sites); This site 27.7%.

See what an AI agent reads on this site: https://directindex.org/r/truthbbq.com/agent-view

## Businesses like Truth BBQ in Houston

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Houston | 365 | 53% | 38% | 27.7% |
| Sites built with WordPress in Houston | 501 | 62% | 42% | 27.7% |
| Sites using Toast in Houston | 263 | 72% | 57% | 27.7% |
| Sites built with WordPress and using Toast in Houston | 71 | 73% | 65% | 27.7% |

The best of the sites built with WordPress and using Toast in Houston: 2 Phat Bastard Pies (A 100%, https://directindex.org/r/2phatbastardpies.com); Aladdin Mediterranean cuisine (A 100%, https://directindex.org/r/aladdinshouston.com); Burger Bodega (A 100%, https://directindex.org/r/burgerbodega.com); Casa do Brasil (A 93.8%, https://directindex.org/r/casadobrasil.com); Sweet Spot (A 93.8%, https://directindex.org/r/sweetspottx.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete; No menu or price list found), the score would be about 87.7%. That would be 40th of 365 in Houston, up from not ranked today.

## The direct record
What agents get for Truth BBQ, as JSON: https://directindex.org/api/direct/truthbbq.com
- Book: none on record
- Order: https://www.toasttab.com/truth-bbq-htx-110-s-heights-blvd (vendor on own site: Toast; found by the scan of 2026-10-23, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +18328350001
- Stable links that count: https://directindex.org/go/truthbbq.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Toast): yes
- Vendor terms for agents, Toast: Through partners. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/truthbbq.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/truthbbq.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=truthbbq.com&force=1