# Trueke: Agent-Direct Score F (12.3%)

Site: http://www.truekemx.com/
Report: https://directindex.org/r/truekemx.com
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Trueke is largely invisible to agents.
AI assistants can't open Trueke's website, so they go by what other sites say about it.

## Direct links
- Phone: +525562716036
- Address: Zamora #169 casa 4, Col. Condesa, Del. Cuauhtémoc. Ciudad de México, 06140, Cuauhtémoc
- Prices: 4 prices on the site, the middle one MX$1.50
- Languages: English, Spanish

## Nearby, also direct
Places near Trueke that take a booking or an order on their own website, with no marketplace in between.
- SNTSS Turismo CEN-Oficial (340 m): https://directindex.org/r/sigueme.mx

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No ticket link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one MX$1.50.** In Mexico City, the middle price of comparable sites that show prices is MX$20.87.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Trueke",
  "url": "http://www.truekemx.com/",
  "telephone": "+525562716036",
  "address": "Zamora #169 casa 4, Col. Condesa, Del. Cuauhtémoc. Ciudad de México, 06140, Cuauhtémoc",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 19.41297326,
    "longitude": -99.18008388
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
389 of 432 in Mexico City tours, attractions and museums. Top 90% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 89% | no |
| Publish the menu or price list as HTML | 16% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 86% | no |
| Structured data with address, phone and hours | 9% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: RRD (D, 286 m, https://directindex.org/r/erreerrede.org); SNTSS Turismo CEN-Oficial (C, 341 m, https://directindex.org/r/sigueme.mx); Forza Travel (F, 364 m, https://directindex.org/r/forzatravel.com); SAT MEXICO CORPORATION (F, 365 m, https://directindex.org/r/satmexico.net); Transportación México Alemana S.A de C.V. (D, 365 m, https://directindex.org/r/tytmexico.com.mx); MGC Servicios Turísticos (F, 552 m, https://directindex.org/r/mgc.com.mx); Paladar (F, 563 m, https://directindex.org/r/paladar.lat); Espacio Travesias (F, 565 m, https://directindex.org/r/espaciotravesias.com); Club Travesías (D, 565 m, https://directindex.org/r/travesiasdigital.com); Alebrije Travelers (C, 580 m, https://directindex.org/r/alebrije-travelers.com.mx).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Mexico City tours, attractions and museums and named 54 places. Trueke wasn't one of them. See who was named: https://directindex.org/city/mexico-city-tours/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 12.3%.

See what an AI agent reads on this site: https://directindex.org/r/truekemx.com/agent-view

## Businesses like Trueke in Mexico City tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Mexico City tours, attractions and museums | 432 | 43% | 7% | 12.3% |
| Sites built with WordPress in Mexico City tours, attractions and museums | 139 | 49% | 9% | 12.3% |

The best of the sites built with WordPress in Mexico City tours, attractions and museums: Atayan Viajes (A 86.2%, https://directindex.org/r/atayan.viajes); Globos Aerostáticos MX (B 84.6%, https://directindex.org/r/globosaerostaticos.org); 2bTRAVEL (B 76.9%, https://directindex.org/r/2btravel.com.mx); Lucha Mexico Experience Tours (B 76.9%, https://directindex.org/r/luchamexicoexperience.com); Fundación Herdez (B 75.4%, https://directindex.org/r/fundacionherdez.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No ticket link on the website; Structured data is incomplete), the score would be about 84.6%. That would be 2nd of 432 in Mexico City tours, attractions and museums, up from 389th.

## The direct record
What agents get for Trueke, as JSON: https://directindex.org/api/direct/truekemx.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +525562716036

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/truekemx.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/truekemx.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=truekemx.com&force=1