# Travel Key: Agent-Direct Score D (46.6%) Site: http://www.travelkey.com.au Report: https://directindex.org/r/travelkey.com.au Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Travel Key is hard for agents to use. Some AI assistants are turned away by Travel Key's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Viator, a marketplace. ## Direct links - Phone: (08) 9444 2633 ## What to fix first - Prices: 7 prices on the site, the middle one A$8.00 ## What the site tells visitors (Measured, not scored) - **7 prices on the landing page, the middle one A$8.00.** - **Tickets only through viator.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Travel Key > organization in 389 Oxford St #2, 6016, Mount Hawthorn, Perth tours, attractions and museums. Phone (08) 9444 2633. ## About - Website: http://www.travelkey.com.au - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **Structured data found (Organization).** no address, phone or hours in it - **Viator works with agents through its partners.** Viator's terms of use (30 November 2025), section 4.2, bar any robot, spider or AI system except as Viator permits in writing; approved Merchant API partners and its Gemini connected app are the sanctioned routes. Terms read on 2026-10-15: https://www.viator.com/support/termsAndConditions. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands 178 of 325 in Perth tours, attractions and museums. Top 55% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 9% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 100% | no | | Structured data with address, phone and hours | 6% | no | | Have an llms.txt | 35% | no | Nearest places in the index: ANZAC Cottage (D, 596 m, https://directindex.org/r/nationaltrustwa.com.au); Au Revoir Travel (F, 1359 m, https://directindex.org/r/aurevoirtravel.com.au); Cape Leeuwin, Augusta, Wa (B, 1427 m, https://directindex.org/r/capesfoundation.org.au); Best Flights (D, 1454 m, https://directindex.org/r/helloworld.com.au); Travel Directors (B, 1591 m, https://directindex.org/r/traveldirectors.com.au); Kings Tours & Travel (C, 1965 m, https://directindex.org/r/kingstours.com.au); Motive Apartments (F, 2035 m, https://directindex.org/r/motiveapartments.com.au); Discover Australia Holidays (D, 2129 m, https://directindex.org/r/discoveraustralia.com.au); Magic Carpet Tours and Travel (C, 2259 m, https://directindex.org/r/magiccarpettours.com.au); The Nostalgia Box Museum (B, 2261 m, https://directindex.org/r/thenostalgiabox.com.au). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 46.6%. See what an AI agent reads on this site: https://directindex.org/r/travelkey.com.au/agent-view ## Businesses like Travel Key in Perth tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Perth tours, attractions and museums | 325 | 50% | 16% | 46.6% | | Sites built with WordPress in Perth tours, attractions and museums | 153 | 56% | 24% | 46.6% | | Sites using Viator in Perth tours, attractions and museums | 1 | 47% | 0% | 46.6% | | Sites built with WordPress and using Viator in Perth tours, attractions and museums | 1 | 47% | 0% | 46.6% | The best of the sites built with WordPress in Perth tours, attractions and museums: Warp Training Australia (A 90.8%, https://directindex.org/r/wta.edu.au); Imagine Cruising (A 86.2%, https://directindex.org/r/imaginecruising.com.au); Frontline Fleet (B 80%, https://directindex.org/r/easyrentacar.com.au); Globetrotter Corporate Travel (B 80%, https://directindex.org/r/globetrotter.com.au); On the Ferry to Rottnest Island (B 80%, https://directindex.org/r/rottnestexpress.com.au). With the three fixes above (Tickets only through viator; No tickets and prices found; The server turns AI crawlers away at the door), the score would be about 86.2%. That would be 3rd of 325 in Perth tours, attractions and museums, up from 178th. ## The direct record What agents get for Travel Key, as JSON: https://directindex.org/api/direct/travelkey.com.au - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: (08) 9444 2633 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Viator: Through partners. Viator's terms of use (30 November 2025), section 4.2, bar any robot, spider or AI system except as Viator permits in writing; approved Merchant API partners and its Gemini connected app are the sanctioned routes. Read 2026-10-15: https://www.viator.com/support/termsAndConditions ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 18.3 | 25 | | Readable | 9 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/travelkey.com.au - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: yes - OAuth protected resource metadata: yes - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/travelkey.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/travelkey.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=travelkey.com.au&force=1