# HX Hurtigruten Expeditions: Agent-Direct Score B (73.8%) Site: https://www.travelhx.com/en/ Report: https://directindex.org/r/travelhx.com Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) HX Hurtigruten Expeditions is mostly ready for agents. An AI assistant can open HX Hurtigruten Expeditions's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site. ## Direct links - Book directly: https://www.travelhx.com/en/stories/travelling-solo/ (on the business's own site) - Phone: 02039936037 - Address: 1St Floor, 210 Pentonville Road, N1 9JY, London - Languages: English ## Nearby, also direct Places near HX Hurtigruten Expeditions that take a booking or an order on their own website, with no marketplace in between. - Saga (540 m): https://directindex.org/r/saga.co.uk - Enterprise Car & Van Hire - London St. Pancras (620 m): https://directindex.org/r/enterprise.co.uk ## What to fix first - **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # HX Hurtigruten Expeditions > organization in 1St Floor, 210 Pentonville Road, N1 9JY, London, London tours, attractions and museums. Phone 02039936037. ## Book or order directly - Book: https://www.travelhx.com/en/stories/travelling-solo/ (on the business's own site) ## About - Website: https://www.travelhx.com/en/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (Organization).** no address, phone or hours in it - **Tickets on your own site.** Agents can buy tickets without going through a marketplace. ## Where it stands 163 of 1861 in London tours, attractions and museums. Top 9% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 93% | yes | | Publish the menu or price list as HTML | 13% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes | | Structured data with address, phone and hours | 7% | no | | Have an llms.txt | 31% | no | Nearest places in the index: Key Travel (F, 151 m, https://directindex.org/r/keytravel.com); Anavara (C, 201 m, https://directindex.org/r/anavara.com); Sumak Sustainable Travel (C, 280 m, https://directindex.org/r/sumak-travel.org); London Canal Museum (D, 345 m, https://directindex.org/r/canalmuseum.org.uk); Visit King's Cross (F, 349 m, https://directindex.org/r/visitkingscross.com); Visit Lanka Ltd. (D, 376 m, https://directindex.org/r/visitlanka.co.uk); Saga (C, 541 m, https://directindex.org/r/saga.co.uk); Mix Mag (F, 551 m, https://directindex.org/r/mixmag.net); Queer Britain (D, 609 m, https://directindex.org/r/queerbritain.org.uk); Enterprise Car & Van Hire - London St. Pancras (D, 621 m, https://directindex.org/r/enterprise.co.uk). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. HX Hurtigruten Expeditions wasn't one of them. See who was named: https://directindex.org/city/london-tours/recommended See what an AI agent reads on this site: https://directindex.org/r/travelhx.com/agent-view ## Businesses like HX Hurtigruten Expeditions in London tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in London tours, attractions and museums | 1861 | 44% | 12% | 73.8% | The best of the businesses of the same kind in London tours, attractions and museums: Skiology (A 90.8%, https://directindex.org/r/skiology.co.uk); Elgin Car Service (A 89.2%, https://directindex.org/r/theelgin.com); Erna Low Ltd. (A 89.2%, https://directindex.org/r/ernalow.co.uk); Bustronome London (A 86.2%, https://directindex.org/r/bustronome.com); First Travel Services (A 86.2%, https://directindex.org/r/airporttransferservices.co.uk). With the two fixes above (Structured data is incomplete; No tickets and prices found), the score would be about 95.4%, which would be first of 1,861 in London tours, attractions and museums. ## The direct record What agents get for HX Hurtigruten Expeditions, as JSON: https://directindex.org/api/direct/travelhx.com - Book: https://www.travelhx.com/en/stories/travelling-solo/ (own site; found by the scan of 2026-10-21, not yet tested) - Order: none on record - Menu: none on record - Hours: none on record - Phone: 02039936037 - Stable links that count: https://directindex.org/go/travelhx.com/book ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no Found one hop past the home page: booking page /en/stories/travelling-solo/: business JSON-LD. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 8 | 25 | | Actionable | 15 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/travelhx.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/travelhx.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/travelhx.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=travelhx.com&force=1