# Travel Department: Agent-Direct Score C (68.8%)

Site: https://www.traveldepartment.co.uk
Report: https://directindex.org/r/traveldepartment.co.uk
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Travel Department is partly visible to agents.

## Direct links
- Book directly: https://www.traveldepartment.co.uk/retrieve-booking (on the business's own site)
- Order directly: https://www.traveldepartment.co.uk/travel-offers (on the business's own site)
- Menu: https://www.traveldepartment.co.uk/holiday/highlights-of-colombia-inc-cartagena-medellin-bogota
- Phone: +44 20 3966 5882

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TravelAgency",
  "name": "Travel Department",
  "url": "https://www.traveldepartment.co.uk",
  "telephone": "+44 20 3966 5882",
  "email": "info@traveldepartment.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "York Street 78",
    "postalCode": "W1H 1DP",
    "addressLocality": "London",
    "addressCountry": "GB"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5200004,
    "longitude": -0.1625072
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.traveldepartment.co.uk/retrieve-booking",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.traveldepartment.co.uk/travel-offers",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Travel Department

> travel agency in York Street 78 W1H 1DP London, London tours, attractions and museums. Phone +44 20 3966 5882.

## Book or order directly

- Book: https://www.traveldepartment.co.uk/retrieve-booking (on the business's own site)
- Order: https://www.traveldepartment.co.uk/travel-offers (on the business's own site)
- Menu: https://www.traveldepartment.co.uk/holiday/highlights-of-colombia-inc-cartagena-medellin-bogota

## About

- Website: https://www.traveldepartment.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets and prices is an HTML page.** Agents can read items and prices directly.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
47 of 345 in London tours, attractions and museums. Top 14% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 14% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 17% | no |

Nearest places in the index: China Holidays (F, 372 m, https://directindex.org/r/chinaholidays.co.uk); IKB Travel (C, 409 m, https://directindex.org/r/ikbtravel.com); London Beatles Store (F, 490 m, https://directindex.org/r/beatlesstorelondon.co.uk); Sherlock Holmes Museum (F, 503 m, https://directindex.org/r/sherlock-holmes.co.uk); Madame Tussauds (B, 619 m, https://directindex.org/r/madametussauds.com); The Wallace Collection (C, 710 m, https://directindex.org/r/wallacecollection.org); St. Marylebone Parish Church (D, 764 m, https://directindex.org/r/stmarylebone.org); Just The Ticket (F, 801 m, https://directindex.org/r/justtheticket.co.uk); Royal Academy of Music Museum (F, 801 m, https://directindex.org/r/ram.ac.uk); The Museum of Philatelic History (F, 876 m, https://directindex.org/r/rpsl.org.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/traveldepartment.co.uk/agent-view

## Businesses like Travel Department in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London tours, attractions and museums | 345 | 44% | 10% | 68.8% |

The best of Same kind in London tours, attractions and museums: Jack the Ripper Museum (B 82.5%, https://directindex.org/r/jacktherippermuseum.com); Sambrook's Brewery Heritage Centre & Beershop (B 82.5%, https://directindex.org/r/sambrooksbrewery.co.uk); Vagina Museum (B 81.5%, https://directindex.org/r/vaginamuseum.co.uk); Naan Staap (B 81.3%, https://directindex.org/r/naanstaap.co.uk); Abbotts Travel (B 80%, https://directindex.org/r/abbottstravel.com).

With the fix above (No structured data for the business) the score would be about 86.3%: first of 345 in London tours, attractions and museums.

## The direct record
What agents get for Travel Department, as JSON: https://directindex.org/api/direct/traveldepartment.co.uk
- Book: https://www.traveldepartment.co.uk/retrieve-booking (own site; could not verify: partial (2026-10-14))
- Order: https://www.traveldepartment.co.uk/travel-offers (own site; found by the scan of 2026-10-14, not yet tested)
- Menu: https://www.traveldepartment.co.uk/holiday/highlights-of-colombia-inc-cartagena-medellin-bogota (html_page; from the scan)
- Hours: none on record
- Phone: +44 20 3966 5882
- Stable links that count: https://directindex.org/go/traveldepartment.co.uk/book, https://directindex.org/go/traveldepartment.co.uk/order, https://directindex.org/go/traveldepartment.co.uk/menu
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/traveldepartment.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/traveldepartment.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=traveldepartment.co.uk&force=1