# Travel Blue: Agent-Direct Score D (45.7%)

Site: http://www.travel-blue.com
Report: https://directindex.org/r/travel-blue.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Travel Blue is hard for agents to use.
Some AI assistants are turned away by Travel Blue's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: 0845 108 8588
- Address: 11 Spring Villa Rd Suite 13, HA8 7EB, Edgware

## Nearby, also direct
Places near Travel Blue that take a booking or an order on their own website, with no marketplace in between.
- Solos Holidays Ltd. (230 m): https://directindex.org/r/solosholidays.com
- Soulfingerproductions (630 m): https://directindex.org/r/soulfingerproductions.com

## What to fix first
- **No ticket link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In London, 78% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Travel Blue",
  "url": "http://www.travel-blue.com",
  "telephone": "0845 108 8588",
  "address": "11 Spring Villa Rd Suite 13, HA8 7EB, Edgware",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.608318223244865,
    "longitude": -0.2795979687757465
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Travel Blue

> organization in 11 Spring Villa Rd Suite 13, HA8 7EB, Edgware, London tours, attractions and museums. Phone 0845 108 8588.

## About

- Website: http://www.travel-blue.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
892 of 1861 in London tours, attractions and museums. Top 48% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: AeroTickets (F, 23 m, https://directindex.org/r/aerotickets.co.uk); Solos Holidays Ltd. (C, 232 m, https://directindex.org/r/solosholidays.com); Uniglobe Total Travel (F, 246 m, https://directindex.org/r/uniglobetotal.co.uk); Soulfingerproductions (C, 630 m, https://directindex.org/r/soulfingerproductions.com); Tropical Holidays Direct (F, 1140 m, https://directindex.org/r/tropicalholidaysdirect.co.uk); Airworld Tours (D, 1143 m, https://directindex.org/r/airworldtours.co.uk); Corporate Travel Services (F, 1323 m, https://directindex.org/r/corporate-online.com); Apartments2book.com Ltd. (F, 1336 m, https://directindex.org/r/apartments2book.com); Lotus Benefit Consultants Ltd. (F, 1360 m, https://directindex.org/r/lotusifa.co.uk); Global Voyages (F, 1366 m, https://directindex.org/r/globalvoyages.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. Travel Blue wasn't one of them. See who was named: https://directindex.org/city/london-tours/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 45.7%.

See what an AI agent reads on this site: https://directindex.org/r/travel-blue.com/agent-view

## Businesses like Travel Blue in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London tours, attractions and museums | 1861 | 44% | 12% | 45.7% |
| Sites built with WordPress in London tours, attractions and museums | 591 | 54% | 19% | 45.7% |

The best of the sites built with WordPress in London tours, attractions and museums: Skiology (A 90.8%, https://directindex.org/r/skiology.co.uk); Bustronome London (A 86.2%, https://directindex.org/r/bustronome.com); First Travel Services (A 86.2%, https://directindex.org/r/airporttransferservices.co.uk); MasterClass Sports Tours (A 86.2%, https://directindex.org/r/edwindoran.com); Masterclass (A 86.2%, https://directindex.org/r/edwindoran.com).

With the three fixes above (No ticket link on the website; Structured data is incomplete; No tickets and prices found), the score would be about 90.3%. That would be 2nd of 1,861 in London tours, attractions and museums, up from 892nd.

## The direct record
What agents get for Travel Blue, as JSON: https://directindex.org/api/direct/travel-blue.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0845 108 8588

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/travel-blue.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/travel-blue.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/travel-blue.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=travel-blue.com&force=1
