# National Museum of Iceland: Agent-Direct Score C (55.4%) Site: http://www.thjodminjasafn.is/ Report: https://directindex.org/r/thjodminjasafn.is Scanned: 2026-11-04 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) National Museum of Iceland is partly visible to agents. An AI assistant can open National Museum of Iceland's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Bókun. ## Direct links - Book directly: https://widgets.bokun.io/assets/javascripts/apps/build/BokunWidgetsLoader.js?bookingChannelUUID=740552a6-08f0-48cc-9b8a-a8c1ac3ca16c (through bokun acting for the business) - Phone: +3545302200 - Address: Suðurgata 41, 102, Reykjavíkurborg - Languages: English, Icelandic ## Nearby, also direct Places near National Museum of Iceland that take a booking or an order on their own website, with no marketplace in between. - Enjoy Iceland Tours (600 m): https://directindex.org/r/enjoyicelandtours.com - Global Horizons-Iceland (730 m): https://directindex.org/r/globalhorizons-usa.org - City Walk Reykjavik (740 m): https://directindex.org/r/citywalk.is - Alamo Rent A Car (800 m): https://directindex.org/r/alamo.com - National Car Rental (800 m): https://directindex.org/r/nationalcar.com ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # National Museum of Iceland > local business in Suðurgata 41, 102, Reykjavíkurborg, Reykjavík tours, attractions and museums. Phone +3545302200. ## Book or order directly - Book: https://widgets.bokun.io/assets/javascripts/apps/build/BokunWidgetsLoader.js?bookingChannelUUID=740552a6-08f0-48cc-9b8a-a8c1ac3ca16c (through bokun acting for the business) ## About - Website: http://www.thjodminjasafn.is/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Tickets through bokun on your own domain.** There's no marketplace commission, and the customer stays yours. - **Bókun works with agents through its partners.** Bókun lists no traveller terms; its API terms have no bot clause and let developers use the API only to build applications for a vendor's use under a Bókun partner or services agreement. Terms read on 2026-10-15: https://www.bokun.io/legal/api-terms. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands 62 of 118 in Reykjavík tours, attractions and museums. Top 53% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | yes | | Publish the menu or price list as HTML | 8% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes | | Structured data with address, phone and hours | 25% | no | | Have an llms.txt | 42% | no | Nearest places in the index: Tónlistarsafn Íslands (F, 150 m, https://directindex.org/r/tonlistarsafn.is); Listasafn Íslands (D, 528 m, https://directindex.org/r/listasafn.is); Enjoy Iceland Tours (B, 598 m, https://directindex.org/r/enjoyicelandtours.com); Global Horizons-Iceland (C, 729 m, https://directindex.org/r/globalhorizons-usa.org); City Walk Reykjavik (B, 743 m, https://directindex.org/r/citywalk.is); Alamo Rent A Car (F, 804 m, https://directindex.org/r/alamo.com); National Car Rental (C, 804 m, https://directindex.org/r/nationalcar.com); Reykjavik Excursions (C, 826 m, https://directindex.org/r/re.is); Gray Line Iceland (B, 904 m, https://directindex.org/r/grayline.is); Fjallabak trekking (B, 904 m, https://directindex.org/r/fjallabak.is). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Recommended when people ask: "A walking tour on Sunday morning with tickets online." (Gemini); "A food tour this Saturday evening for two, book it." (Gemini); "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" (ChatGPT, Gemini); "Kayaking or paddleboarding tomorrow morning, tickets online." (Gemini); "A local cooking class this week, book two places." (Gemini) Compared with its peers: Sites built with Webflow 56% (22% A or B, 9629 sites); Sites using Bókun 63% (45% A or B, 120 sites); This site 55.4%. See what an AI agent reads on this site: https://directindex.org/r/thjodminjasafn.is/agent-view ## Named by ChatGPT and Gemini for 5 questions, including "A walking tour on Sunday morning with tickets online" in Reykjavík tours, attractions and museums, November 2026 - "A walking tour on Sunday morning with tickets online." (2026-11-04): Gemini with a link to this site. https://directindex.org/city/reykjavik-tours/recommended/walking-tour - "A food tour this Saturday evening for two, book it." (2026-11-04): Gemini with a link to this site. https://directindex.org/city/reykjavik-tours/recommended/food-tour - "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" (2026-11-04): ChatGPT with a link to this site; Gemini with a link to this site. https://directindex.org/city/reykjavik-tours/recommended/museum-tickets - "Kayaking or paddleboarding tomorrow morning, tickets online." (2026-11-04): Gemini with a link to this site. https://directindex.org/city/reykjavik-tours/recommended/kayak - "A local cooking class this week, book two places." (2026-11-04): Gemini with a link to this site. https://directindex.org/city/reykjavik-tours/recommended/cooking-class Named by 2 of 2 assistants asked. Badge: https://directindex.org/badge/named/thjodminjasafn.is.svg ## Businesses like National Museum of Iceland in Reykjavík tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Reykjavík tours, attractions and museums | 118 | 53% | 22% | 55.4% | | Sites built with Webflow in Reykjavík tours, attractions and museums | 7 | 67% | 57% | 55.4% | | Sites using Bókun in Reykjavík tours, attractions and museums | 16 | 60% | 38% | 55.4% | | Sites built with Webflow and using Bókun in Reykjavík tours, attractions and museums | 3 | 66% | 33% | 55.4% | The best of the sites using Bókun in Reykjavík tours, attractions and museums: Buggy Adventures (B 84.6%, https://directindex.org/r/buggyadventures.is); Aurora Reykjavik Northern Lights Center (B 80%, https://directindex.org/r/aurorareykjavik.is); Travel Reykjavik (B 80%, https://directindex.org/r/travelreykjavik.com); EastWest (B 76.9%, https://directindex.org/r/eastwest.is); Mountaineers of Iceland (B 72.3%, https://directindex.org/r/mountaineers.is). With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 87.7%, which would be first of 118 in Reykjavík tours, attractions and museums. ## The direct record What agents get for National Museum of Iceland, as JSON: https://directindex.org/api/direct/thjodminjasafn.is - Book: https://widgets.bokun.io/assets/javascripts/apps/build/BokunWidgetsLoader.js?bookingChannelUUID=740552a6-08f0-48cc-9b8a-a8c1ac3ca16c (vendor on own site: Bókun; found by the scan of 2026-11-04, not yet tested) - Order: none on record - Menu: none on record - Hours: none on record - Phone: +3545302200 - Stable links that count: https://directindex.org/go/thjodminjasafn.is/book ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Bókun: Through partners. Bókun lists no traveller terms; its API terms have no bot clause and let developers use the API only to build applications for a vendor's use under a Bókun partner or services agreement. Read 2026-10-15: https://www.bokun.io/legal/api-terms ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 1 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/thjodminjasafn.is - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/thjodminjasafn.is/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/thjodminjasafn.is/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thjodminjasafn.is&force=1