# This is Holland: Agent-Direct Score B (73.8%)

Site: https://www.thisisholland.com/
Report: https://directindex.org/r/thisisholland.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
This is Holland is mostly ready for agents.

## Direct links
- Book directly: https://www.thisisholland.com/tickets-en-prijzen/ (on the business's own site)

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristAttraction",
  "name": "This is Holland",
  "url": "https://www.thisisholland.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Overhoeksplein 51",
    "postalCode": "1031KS",
    "addressLocality": "Amsterdam"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.3842002,
    "longitude": 4.902329
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.thisisholland.com/tickets-en-prijzen/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# This is Holland

> tourist attraction in Overhoeksplein 51 1031KS Amsterdam, Amsterdam tours, attractions and museums.

## Book or order directly

- Book: https://www.thisisholland.com/tickets-en-prijzen/ (on the business's own site)

## About

- Website: https://www.thisisholland.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Person).** but without address, phone or hours
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Since the scan of 2026-10-14 (D then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
25 of 121 in Amsterdam tours, attractions and museums. Top 21% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 23% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 8% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: A'DAM VR Game Park (B, 61 m, https://directindex.org/r/adam-vr.com); Eye Filmmuseum (F, 104 m, https://directindex.org/r/eyefilm.nl); Nxt Museum (C, 786 m, https://directindex.org/r/nxtmuseum.com); Venustempel Sexmuseum (C, 914 m, https://directindex.org/r/sexmuseumamsterdam.nl); Het Majoor Bosshardthuis (C, 976 m, https://directindex.org/r/majoorbosshardthuis.nl); Ons' Lieve Heer op Solder (B, 1024 m, https://directindex.org/r/opsolder.nl); Multatuli Museum (C, 1066 m, https://directindex.org/r/multatuli-museum.nl); Beurs van Berlage (C, 1098 m, https://directindex.org/r/beursvanberlage.com); Oude Kerk (D, 1132 m, https://directindex.org/r/oudekerk.nl); Erotisch Museum (F, 1163 m, https://directindex.org/r/erotisch-museum.nl).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 51%, 2026-10-14 74%.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/thisisholland.com/agent-view

## Businesses like This is Holland in Amsterdam tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Amsterdam tours, attractions and museums | 121 | 55% | 23% | 73.8% |
| Built with WordPress in Amsterdam tours, attractions and museums | 49 | 60% | 31% | 73.8% |

The best of Built with WordPress in Amsterdam tours, attractions and museums: Friendship Cruises (A 86.3%, https://directindex.org/r/friendshipamsterdam.com); H'ART Museum (B 84.6%, https://directindex.org/r/hartmuseum.nl); Grachtenhuis (B 78.5%, https://directindex.org/r/grachten.museum); Rembrandthuis (B 78.5%, https://directindex.org/r/rembrandthuis.nl); Hembrug Museum (B 75.4%, https://directindex.org/r/zaansmuseum.nl).

With the two fixes above (Structured data is incomplete; No tickets and prices found) the score would be about 95.4%: first of 121 in Amsterdam tours, attractions and museums.

## The direct record
What agents get for This is Holland, as JSON: https://directindex.org/api/direct/thisisholland.com
- Book: https://www.thisisholland.com/tickets-en-prijzen/ (own site; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/thisisholland.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thisisholland.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/thisisholland.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thisisholland.com&force=1