# Urban Athlete: Agent-Direct Score B (73.8%)

Site: http://www.theurbanathlete.ca
Report: https://directindex.org/r/theurbanathlete.ca
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Urban Athlete is mostly ready for agents.
An AI assistant can open Urban Athlete's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Jane.

## Direct links
- Book directly: https://theurbanathlete.janeapp.com/ (through jane acting for the business)
- Phone: (416) 481-8880
- Address: 505 Eglinton Avenue West, M5N 1B1, Toronto
- Hours, from theurbanathlete.ca: Mon–Thu 07:00–20:00; Fri 07:00–18:00; Sat 09:00–13:00; Sun closed
- Open on Saturday
- Open after 19:00 on a weekday

## Nearby, also direct
Places near Urban Athlete that take a booking or an order on their own website, with no marketplace in between.
- Frame Fidelity (10 m): https://directindex.org/r/framefidelity.com
- Dr. Matthew Orzech and Associates (40 m): https://directindex.org/r/eglintonavenuewestdental.com
- The Circumcision Clinic  (50 m): https://directindex.org/r/thecircumcisionclinic.ca
- Kindercare Pediatrics (60 m): https://directindex.org/r/kindercare.ca
- Brush Floss & Smile (70 m): https://directindex.org/r/brushflossandsmile.com

## What to fix first
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2019.** Visitors and assistants may read that year as the last time anyone looked after the site. In Toronto, 74% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Urban Athlete",
  "url": "http://www.theurbanathlete.ca",
  "telephone": "(416) 481-8880",
  "address": "505 Eglinton Avenue West, M5N 1B1, Toronto",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.703430861831215,
    "longitude": -79.41346593002325
  },
  "openingHours": "Mo-Th 07:00-20:00; Fr 07:00-18:00; Sa 09:00-13:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "07:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "07:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "13:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://theurbanathlete.janeapp.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Urban Athlete

> local business in 505 Eglinton Avenue West, M5N 1B1, Toronto, Toronto dentists, clinics and vets. Phone (416) 481-8880.

## Book or order directly

- Book: https://theurbanathlete.janeapp.com/ (through jane acting for the business)

## Opening hours

Mo-Th 07:00-20:00; Fr 07:00-18:00; Sa 09:00-13:00

## About

- Website: http://www.theurbanathlete.ca
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, opening hours
- **Appointments through jane on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
Not ranked yet in Toronto dentists, clinics and vets.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 46% | no |
| Have an llms.txt | 48% | no |

Nearest places in the index: Frame Fidelity (B, 12 m, https://directindex.org/r/framefidelity.com); Forest Hill Dental (D, 14 m, https://directindex.org/r/fhfh.ca); Dr. Matthew Orzech and Associates (B, 39 m, https://directindex.org/r/eglintonavenuewestdental.com); The Circumcision Clinic  (C, 46 m, https://directindex.org/r/thecircumcisionclinic.ca); Neurology Centre of Toronto (F, 51 m, https://directindex.org/r/neurologycentretoronto.com); Kindercare Pediatrics (C, 58 m, https://directindex.org/r/kindercare.ca); Brush Floss & Smile (B, 73 m, https://directindex.org/r/brushflossandsmile.com); Goldman Arnold M (F, 80 m, https://directindex.org/r/goldmanpodiatry.com); Midroni Family Dental Care (F, 84 m, https://directindex.org/r/midronidental.com); Watson Medical Clinic (C, 108 m, https://directindex.org/r/watsonmedicalclinic.ca).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Toronto dentists, clinics and vets and named 57 places. Urban Athlete wasn't one of them. See who was named: https://directindex.org/city/toronto-clinics/recommended


Compared with its peers: Sites built with Squarespace 61% (41% A or B, 33756 sites); Sites using Jane 63% (35% A or B, 1328 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/theurbanathlete.ca/agent-view

## Businesses like Urban Athlete in Toronto dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with Squarespace in Toronto dentists, clinics and vets | 131 | 65% | 36% | 73.8% |
| Sites using Jane in Toronto dentists, clinics and vets | 175 | 63% | 37% | 73.8% |
| Sites built with Squarespace and using Jane in Toronto dentists, clinics and vets | 39 | 68% | 51% | 73.8% |

The best of the sites built with Squarespace and using Jane in Toronto dentists, clinics and vets: Kelly Maslen (B 81.5%, https://directindex.org/r/beachacupuncture.ca); Rehab Hero Don Mills (B 81.5%, https://directindex.org/r/rehabhero.ca); The Movement Clinic (B 81.5%, https://directindex.org/r/themoveclinicto.com); Bayview Physiotherapy & Sports Medicine Clinic Toronto (B 75.4%, https://directindex.org/r/bayviewphysio.ca); Bloom (B 75.4%, https://directindex.org/r/bloomhealthclinic.ca).

## The direct record
What agents get for Urban Athlete, as JSON: https://directindex.org/api/direct/theurbanathlete.ca
- Book: https://theurbanathlete.janeapp.com/ (vendor on own site: Jane; found by the scan of 2026-10-19, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Th 07:00-20:00; Fr 07:00-18:00; Sa 09:00-13:00 (closed now) (from theurbanathlete.ca)
- Phone: (416) 481-8880
- Stable links that count: https://directindex.org/go/theurbanathlete.ca/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Jane: Not stated. Jane's terms of use (July 2026) forbid harvesting or collecting information from the services by any robot, spider, crawler or program without Jane's written consent; they do not address an agent booking an appointment for a patient, and no agent booking path is documented. Read 2026-10-15: https://jane.app/terms

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 13 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/theurbanathlete.ca
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/theurbanathlete.ca/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/theurbanathlete.ca/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=theurbanathlete.ca&force=1