# The Skin Boutique Skin and Laser clinic: Agent-Direct Score C (67.7%)

Site: http://www.theskinboutique.ie/
Report: https://directindex.org/r/theskinboutique.ie
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Skin Boutique Skin and Laser clinic is partly visible to agents.
An AI assistant can open The Skin Boutique Skin and Laser clinic's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Phorest.

## Direct links
- Book directly: http://phorest.com/book/salons/theskinboutiquem (through phorest acting for the business)
- Phone: +35318464060
- Address: 13 St Olave's, K36 VH66, Malahide
- Prices: 4 prices on the site, the middle one €25.50

## Nearby, also direct
Places near The Skin Boutique Skin and Laser clinic that take a booking or an order on their own website, with no marketplace in between.
- Parkside Beauty & Nails (2.4 km): https://directindex.org/r/parkside.beauty
- CultureClub Beauty (2.5 km): https://directindex.org/r/cultureclubbeauty.ie
- The Zzzen Den (2.5 km): https://directindex.org/r/thezzzenden.com
- Nail Loft (2.6 km): https://directindex.org/r/nailloft.ie
- Tanning Shop (2.6 km): https://directindex.org/r/thetanningshop.ie

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2018.** Visitors and assistants may read that year as the last time anyone looked after the site. In Dublin, 58% of comparable sites that show a year say 2025 or later.
- **4 prices on the landing page, the middle one €25.50.** In Dublin, the middle price of comparable sites that show prices is €55.50.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The Skin Boutique Skin and Laser clinic",
  "url": "http://www.theskinboutique.ie/",
  "telephone": "+35318464060",
  "address": "13 St Olave's, K36 VH66, Malahide",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.42575544,
    "longitude": -6.17580158
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "http://phorest.com/book/salons/theskinboutiquem",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Skin Boutique Skin and Laser clinic

> organization in 13 St Olave's, K36 VH66, Malahide, Dublin hairdressers and beauty salons. Phone +35318464060.

## Book or order directly

- Book: http://phorest.com/book/salons/theskinboutiquem (through phorest acting for the business)

## About

- Website: http://www.theskinboutique.ie/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments through phorest on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Phorest works with agents through its partners.** Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Terms read on 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
203 of 819 in Dublin hairdressers and beauty salons. Top 25% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 35% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 54% | no |

Nearest places in the index: For Your Eyes Only (F, 15 m, https://directindex.org/r/image.ie); Emily Grace Aesthetics (D, 2355 m, https://directindex.org/r/emilygraceaesthetics.ie); Parkside Beauty & Nails (C, 2435 m, https://directindex.org/r/parkside.beauty); CultureClub Beauty (D, 2483 m, https://directindex.org/r/cultureclubbeauty.ie); The Zzzen Den (B, 2542 m, https://directindex.org/r/thezzzenden.com); KA Hair Solutions (F, 2558 m, https://directindex.org/r/hairsolutions.ie); Sport and Remedial Massage (D, 2609 m, https://directindex.org/r/sportandremedialmassage.ie); Nail Loft (C, 2616 m, https://directindex.org/r/nailloft.ie); Tanning Shop (B, 2623 m, https://directindex.org/r/thetanningshop.ie); Barber Co. (C, 2636 m, https://directindex.org/r/gents.ie).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); Sites using Phorest 63% (33% A or B, 1471 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/theskinboutique.ie/agent-view

## Businesses like The Skin Boutique Skin and Laser clinic in Dublin hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dublin hairdressers and beauty salons | 819 | 52% | 21% | 67.7% |
| Sites built with WordPress in Dublin hairdressers and beauty salons | 366 | 56% | 19% | 67.7% |
| Sites using Phorest in Dublin hairdressers and beauty salons | 188 | 60% | 23% | 67.7% |
| Sites built with WordPress and using Phorest in Dublin hairdressers and beauty salons | 116 | 59% | 16% | 67.7% |

The best of the sites built with WordPress and using Phorest in Dublin hairdressers and beauty salons: Twenty11 Atelier (A 87.7%, https://directindex.org/r/twenty11.ie); Edvard & Pink (B 81.5%, https://directindex.org/r/edvardandpink.ie); Moyo Hairdressing (B 78.5%, https://directindex.org/r/moyo.ie); Ross Adams (B 78.5%, https://directindex.org/r/rossadamshairandbeauty.com); Noir Hand & Foot Spa (B 76.9%, https://directindex.org/r/noirhandandfootspa.com).

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 8th of 819 in Dublin hairdressers and beauty salons, up from 203rd.

## The direct record
What agents get for The Skin Boutique Skin and Laser clinic, as JSON: https://directindex.org/api/direct/theskinboutique.ie
- Book: http://phorest.com/book/salons/theskinboutiquem (vendor on own site: Phorest; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +35318464060
- Stable links that count: https://directindex.org/go/theskinboutique.ie/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Phorest: Through partners. Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/theskinboutique.ie
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/theskinboutique.ie/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/theskinboutique.ie/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=theskinboutique.ie&force=1
