# The Rustic - San Francisco: Agent-Direct Score B (76.9%)

Site: http://www.therusticsf.com/
Report: https://directindex.org/r/therusticsf.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Rustic - San Francisco is mostly ready for agents.
An AI assistant can open The Rustic - San Francisco's website. What The Rustic - San Francisco offers is in a PDF or an image, and assistants read those badly. To book or order, it is sent to OpenTable, a marketplace.

## Direct links
- Order directly: https://order.toasttab.com/online/therusticsf (through toast acting for the business)
- Menu: https://www.therusticsf.com/_files/ugd/18bb20_f603397eeaeb4658b57e2e581c6064ee.pdf
- Phone: +14158727123
- Address: 215 Church St, 94114, San Francisco

## Nearby, also direct
Places near The Rustic - San Francisco that take a booking or an order on their own website, with no marketplace in between.
- Tavola Rustica (0 m): https://directindex.org/r/tavolarustica.com
- Uva Enoteca (590 m): https://directindex.org/r/uvaenoteca.com
- Delfina (750 m): https://directindex.org/r/delfinasf.com
- Poesia (840 m): https://directindex.org/r/poesiasf.com
- The Sausage Factory (910 m): https://directindex.org/r/thesausagefactorysf.com

## What to fix first
- **Booking only through opentable.** (+5 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+4 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The Rustic - San Francisco",
  "url": "http://www.therusticsf.com/",
  "telephone": "+14158727123",
  "address": "215 Church St, 94114, San Francisco",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.76720765,
    "longitude": -122.42878371
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.toasttab.com/online/therusticsf",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address
- **Ordering through toast on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Toast works with agents through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
511 of 2391 in San Francisco. Top 21% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 89% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 55% | no |
| Have an llms.txt | 25% | yes |

Nearest places with a similar menu: Tavola Rustica (B, 2 m, https://directindex.org/r/tavolarustica.com); Plin (F, 589 m, https://directindex.org/r/plinsf.com); Uva Enoteca (A, 594 m, https://directindex.org/r/uvaenoteca.com); Locanda (F, 707 m, https://directindex.org/r/locandasf.com); Delfina (B, 753 m, https://directindex.org/r/delfinasf.com); Poesia (C, 840 m, https://directindex.org/r/poesiasf.com); The Sausage Factory (B, 913 m, https://directindex.org/r/thesausagefactorysf.com); Pasta Panino (C, 942 m, https://directindex.org/r/pastapanino.com); Bar Bambino (B, 951 m, https://directindex.org/r/barbambino.com); Il Borgo (B, 963 m, https://directindex.org/r/usmenuguide.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about San Francisco and named 113 places. The Rustic - San Francisco wasn't one of them. See who was named: https://directindex.org/city/san-francisco/recommended


Compared with its peers: Sites built with Wix 54% (31% A or B, 42583 sites); Sites using OpenTable 69% (51% A or B, 6152 sites); Sites using Toast 73% (62% A or B, 6097 sites); This site 76.9%.

See what an AI agent reads on this site: https://directindex.org/r/therusticsf.com/agent-view

## Businesses like The Rustic - San Francisco in San Francisco

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in San Francisco | 2391 | 49% | 32% | 76.9% |
| Sites built with Wix in San Francisco | 173 | 63% | 46% | 76.9% |
| Sites using OpenTable in San Francisco | 142 | 70% | 54% | 76.9% |
| Sites built with Wix and using OpenTable in San Francisco | 10 | 56% | 40% | 76.9% |

The best of the sites built with Wix and using OpenTable in San Francisco: BANSANG (B 80%, https://directindex.org/r/bansangsf.com); The Vault Steakhouse (B 76.9%, https://directindex.org/r/vaultsteakhouse.com); Crustacean (B 72.3%, https://directindex.org/r/crustaceansfpine.com); Pasta Panino (C 64.6%, https://directindex.org/r/pastapanino.com); Dacha (D 53.8%, https://directindex.org/r/dachaprojects.com).

With the three fixes above (Booking only through opentable; Structured data is incomplete; Menu or price list is a PDF), the score would be about 95.4%. That would be 42nd of 2,391 in San Francisco, up from 511th.

## The direct record
What agents get for The Rustic - San Francisco, as JSON: https://directindex.org/api/direct/therusticsf.com
- Book: none on record
- Order: https://order.toasttab.com/online/therusticsf (vendor on own site: Toast; found by the scan of 2026-10-24, not yet tested)
- Menu: https://www.therusticsf.com/_files/ugd/18bb20_f603397eeaeb4658b57e2e581c6064ee.pdf (pdf; from the scan)
- Hours: none on record
- Phone: +14158727123
- Stable links that count: https://directindex.org/go/therusticsf.com/order, https://directindex.org/go/therusticsf.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Toast): yes
- Vendor terms for agents, Toast: Through partners. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

Found one hop past the home page: contact page /blank-1: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 15 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/therusticsf.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/therusticsf.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/therusticsf.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=therusticsf.com&force=1