# MUSE at RSA House: Agent-Direct Score B (71.2%)

Site: https://www.thersa.org/about/muse-at-rsa-house/
Report: https://directindex.org/r/thersa.org
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
MUSE at RSA House is mostly ready for agents.
Some AI assistants are turned away by MUSE at RSA House's website. What MUSE at RSA House offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.thersa.org/visit/muse-at-rsa-house/#book-a-table (on the business's own site)
- Menu: https://www.thersa.org/wp-content/uploads/2026/10/Muse-Menu.pdf
- Phone: +442074516855
- Address: 18 Adam Street, WC2N 6, London

## Nearby, also direct
Places near MUSE at RSA House that take a booking or an order on their own website, with no marketplace in between.
- Mr Fogg's Society of Exploration (100 m): https://directindex.org/r/mr-foggs.com
- The Porterhouse (110 m): https://directindex.org/r/porterhouse.london
- Afternoon Tea at The Savoy - Gallery (120 m): https://directindex.org/r/thesavoylondon.com
- The Shelter (130 m): https://directindex.org/r/bigeasy.co.uk
- The Theodore Bullfrog (140 m): https://directindex.org/r/theodore-bullfrog.co.uk

## What to fix first
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (challenge:attention required), ClaudeBot (challenge:attention required) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows +4420 7930 5115, but OpenStreetMap or Overture Maps lists +442074516855. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "MUSE at RSA House",
  "url": "https://www.thersa.org/about/muse-at-rsa-house/",
  "telephone": "+442074516855",
  "address": "18 Adam Street, WC2N 6, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.50955328,
    "longitude": -0.12226651
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.thersa.org/visit/muse-at-rsa-house/#book-a-table",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# MUSE at RSA House

> organization in 18 Adam Street, WC2N 6, London, London cafes and bars. Phone +442074516855.

## Book or order directly

- Book: https://www.thersa.org/visit/muse-at-rsa-house/#book-a-table (on the business's own site)
- Menu: https://www.thersa.org/wp-content/uploads/2026/10/Muse-Menu.pdf

## About

- Website: https://www.thersa.org/about/muse-at-rsa-house/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
1721 of 5907 in London cafes and bars. Top 29% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 94% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 22% | no |

Nearest places in the index: Nell Gwynne Tavern (B, 86 m, https://directindex.org/r/thenellgwynne.com); Bedford & Strand (F, 95 m, https://directindex.org/r/bedford-strand.com); Mr Fogg's Society of Exploration (B, 97 m, https://directindex.org/r/mr-foggs.com); The Retro Bar (B, 103 m, https://directindex.org/r/retrobarlondon.co.uk); The Porterhouse (B, 112 m, https://directindex.org/r/porterhouse.london); Afternoon Tea at The Savoy - Gallery (B, 124 m, https://directindex.org/r/thesavoylondon.com); The Shelter (B, 134 m, https://directindex.org/r/bigeasy.co.uk); Lady of the Grapes (D, 137 m, https://directindex.org/r/ladyofthegrapes.com); The Theodore Bullfrog (A, 139 m, https://directindex.org/r/theodore-bullfrog.co.uk); Tarmac London (F, 143 m, https://directindex.org/r/tarmac.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 71.2%.

See what an AI agent reads on this site: https://directindex.org/r/thersa.org/agent-view

## Businesses like MUSE at RSA House in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 5907 | 50% | 30% | 71.2% |
| Sites built with WordPress in London cafes and bars | 1757 | 61% | 38% | 71.2% |

The best of the sites built with WordPress in London cafes and bars: Artistcafelondon (A 100%, https://directindex.org/r/artistcafelondon.co.uk); Bar Américain (A 100%, https://directindex.org/r/brasseriezedel.com); Cinnamon Culture (A 100%, https://directindex.org/r/cinnamonculture.com); Eastcheap Records (A 100%, https://directindex.org/r/eastcheaprecords.com); Loiutyr (A 100%, https://directindex.org/r/laballerina.co.uk).

With the three fixes above (The server turns AI crawlers away at the door; Structured data is incomplete; Menu or price list is a PDF), the score would be about 95.4%. That would be 51st of 5,907 in London cafes and bars, up from 1721st.

## The direct record
What agents get for MUSE at RSA House, as JSON: https://directindex.org/api/direct/thersa.org
- Book: https://www.thersa.org/visit/muse-at-rsa-house/#book-a-table (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://www.thersa.org/wp-content/uploads/2026/10/Muse-Menu.pdf (pdf; from the scan)
- Hours: none on record
- Phone: +442074516855
- Stable links that count: https://directindex.org/go/thersa.org/book, https://directindex.org/go/thersa.org/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 13 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thersa.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/thersa.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thersa.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thersa.org&force=1
