# The Prince: Agent-Direct Score B (73.8%)

Site: http://www.theprincelondon.com/
Report: https://directindex.org/r/theprincelondon.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Prince is mostly ready for agents.
An AI assistant can open The Prince's website. It can read what The Prince offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.theprincelondon.com/events/halloween (on the business's own site)
- Menu: https://www.theprincelondon.com/menus
- Phone: 020 8187 1037
- Address: Lillie Road 14 SW6 1TU London
- Hours, from OpenStreetMap · Overture Maps: Mon–Sun 12:00–23:00
- Outdoor seating (OpenStreetMap)

## Nearby, also direct
Places near The Prince that take a booking or an order on their own website, with no marketplace in between.
- The Lillie Langtry (70 m): https://directindex.org/r/thechaptercollection.co.uk
- The Atlas (130 m): https://directindex.org/r/theatlaspub.co.uk
- The Pembroke (430 m): https://directindex.org/r/thepembrokesw5.co.uk
- The Goose (450 m): https://directindex.org/r/goose-fulham.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Prince",
  "url": "http://www.theprincelondon.com/",
  "telephone": "020 8187 1037",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Lillie Road 14",
    "postalCode": "SW6 1TU",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4872127,
    "longitude": -0.1970765
  },
  "openingHours": "Mo-Su 12:00-23:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "23:00"
    }
  ],
  "acceptsReservations": "https://www.theprincelondon.com/events/halloween",
  "hasMenu": "https://www.theprincelondon.com/menus",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.theprincelondon.com/events/halloween",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
1284 of 5693 in London cafes and bars. Top 23% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 93% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | yes |
| Structured data with address, phone and hours | 49% | no |
| Have an llms.txt | 22% | yes |

Nearest places in the index: The Hoarder Coffee (F, 41 m, https://directindex.org/r/thehoarder.org); The Lillie Langtry (A, 67 m, https://directindex.org/r/thechaptercollection.co.uk); The Atlas (B, 127 m, https://directindex.org/r/theatlaspub.co.uk); The Green Room (C, 187 m, https://directindex.org/r/refettoriofelix.com); Black Rabbit Cafe (C, 273 m, https://directindex.org/r/blackrabbitcafe.co.uk); Teds Place (F, 413 m, https://directindex.org/r/tedsplaceuk.co.uk); The Pembroke (B, 430 m, https://directindex.org/r/thepembrokesw5.co.uk); DNAjuices (F, 430 m, https://directindex.org/r/dnajuices.com); Lytte Coffee (F, 431 m, https://directindex.org/r/lytte.co.uk); The Goose (A, 448 m, https://directindex.org/r/goose-fulham.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London cafes and bars and named 83 places. The Prince wasn't one of them. See who was named: https://directindex.org/city/london-cafes-bars/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/theprincelondon.com/agent-view

## Businesses like The Prince in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 5693 | 50% | 30% | 73.8% |
| Sites built with WordPress in London cafes and bars | 1681 | 61% | 38% | 73.8% |

The best of the sites built with WordPress in London cafes and bars: Artistcafelondon (A 100%, https://directindex.org/r/artistcafelondon.co.uk); Bar Américain (A 100%, https://directindex.org/r/brasseriezedel.com); Cinnamon Culture (A 100%, https://directindex.org/r/cinnamonculture.com); Eastcheap Records (A 100%, https://directindex.org/r/eastcheaprecords.com); Loiutyr (A 100%, https://directindex.org/r/laballerina.co.uk).

With the fix above (No structured data for the business), the score would be about 95.4%. That would be 52nd of 5,693 in London cafes and bars, up from 1284th.

## The direct record
What agents get for The Prince, as JSON: https://directindex.org/api/direct/theprincelondon.com
- Book: https://www.theprincelondon.com/events/halloween (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://www.theprincelondon.com/menus (html_page; from the scan)
- Hours: Mo-Su 12:00-23:00 (closed now) (from OpenStreetMap)
- Phone: 020 8187 1037
- Stable links that count: https://directindex.org/go/theprincelondon.com/book, https://directindex.org/go/theprincelondon.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /events/halloween: booking via designmynight.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/theprincelondon.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/theprincelondon.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/theprincelondon.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=theprincelondon.com&force=1