# The Plough: Agent-Direct Score C (68.8%)

Site: https://www.theploughoxford.co.uk/
Report: https://directindex.org/r/theploughoxford.co.uk
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Plough is partly visible to agents.
Some AI assistants are turned away by The Plough's website. It can read what The Plough offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.theploughoxford.co.uk/contact (on the business's own site)
- Order directly: https://www.theploughoxford.co.uk/images/menus/summer-pre-order-menu-2026.pdf (on the business's own site)
- Menu: https://www.theploughoxford.co.uk/summer-menu
- Phone: +44 1865 556969
- Address: The Green, Upper Wolvercote OX2 8BD Oxford
- Hours, from OpenStreetMap: Mon–Tue closed; Wed–Fri 11:30–15:00, 17:45–23:30; Sat 11:30–23:30; Sun 12:00–21:00
- Its menu mentions: a children's menu

## Nearby, also direct
Places near The Plough that take a booking or an order on their own website, with no marketplace in between.
- Leo’s Bar (470 m): https://directindex.org/r/leonardohotels.co.uk
- The Wolvercote Inn (760 m): https://directindex.org/r/wolvercoteoxford.co.uk
- The Trout Inn (1.2 km): https://directindex.org/r/thetroutoxford.co.uk
- Starbucks (1.2 km): https://directindex.org/r/starbucks.co.uk
- Colombia Coffee Roasters (1.3 km): https://directindex.org/r/colombiacoffeeroasters.co.uk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as GPTBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Plough",
  "url": "https://www.theploughoxford.co.uk/",
  "telephone": "+44 1865 556969",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "The Green, Upper Wolvercote",
    "postalCode": "OX2 8BD",
    "addressLocality": "Oxford"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.7835029,
    "longitude": -1.2824834
  },
  "openingHours": "We-Fr 11:30-15:00,17:45-23:30; Sa 11:30-23:30; Su 12:00-21:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "11:30",
      "closes": "15:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "17:45",
      "closes": "23:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "11:30",
      "closes": "23:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "21:00"
    }
  ],
  "acceptsReservations": "https://www.theploughoxford.co.uk/contact",
  "hasMenu": "https://www.theploughoxford.co.uk/summer-menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.theploughoxford.co.uk/contact",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.theploughoxford.co.uk/images/menus/summer-pre-order-menu-2026.pdf",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Plough

> bar or pub in The Green, Upper Wolvercote OX2 8BD Oxford, Oxford cafes and bars. Phone +44 1865 556969.

## Book or order directly

- Book: https://www.theploughoxford.co.uk/contact (on the business's own site)
- Order: https://www.theploughoxford.co.uk/images/menus/summer-pre-order-menu-2026.pdf (on the business's own site)
- Menu: https://www.theploughoxford.co.uk/summer-menu

## Opening hours

We-Fr 11:30-15:00,17:45-23:30; Sa 11:30-23:30; Su 12:00-21:00

## About

- Website: https://www.theploughoxford.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
Not ranked yet in Oxford cafes and bars.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 89% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 72% | no |
| Have an llms.txt | 50% | no |

Nearest places in the index: Leo’s Bar (C, 469 m, https://directindex.org/r/leonardohotels.co.uk); Wild Bean Cafe (F, 577 m, https://directindex.org/r/bp.com); The Mill Cafe (C, 760 m, https://directindex.org/r/thewolvercotemill.org); The Wolvercote Inn (A, 760 m, https://directindex.org/r/wolvercoteoxford.co.uk); The Meet Point Coffee (F, 1163 m, https://directindex.org/r/meetpointcoffee.co.uk); The Trout Inn (A, 1194 m, https://directindex.org/r/thetroutoxford.co.uk); Starbucks (D, 1197 m, https://directindex.org/r/starbucks.co.uk); Colombia Coffee Roasters (C, 1261 m, https://directindex.org/r/colombiacoffeeroasters.co.uk); Crepeaffaire (A, 1327 m, https://directindex.org/r/crepeaffaire.com); Taylor's (F, 1366 m, https://directindex.org/r/taylorsoxford.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Oxford cafes and bars and named 47 places. The Plough wasn't one of them. See who was named: https://directindex.org/city/oxford-cafes-bars/recommended


See what an AI agent reads on this site: https://directindex.org/r/theploughoxford.co.uk/agent-view

## The direct record
What agents get for The Plough, as JSON: https://directindex.org/api/direct/theploughoxford.co.uk
- Book: https://www.theploughoxford.co.uk/contact (own site; found by the scan of 2026-10-24, not yet tested)
- Order: https://www.theploughoxford.co.uk/images/menus/summer-pre-order-menu-2026.pdf (own site; found by the scan of 2026-10-24, not yet tested)
- Menu: https://www.theploughoxford.co.uk/summer-menu (html_page; from the scan)
- Hours: We-Fr 11:30-15:00,17:45-23:30; Sa 11:30-23:30; Su 12:00-21:00 (closed now) (from OpenStreetMap)
- Phone: +44 1865 556969
- Stable links that count: https://directindex.org/go/theploughoxford.co.uk/book, https://directindex.org/go/theploughoxford.co.uk/order, https://directindex.org/go/theploughoxford.co.uk/menu
- Agents and people followed 3 direct links to this business this month (3 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: menu page /summer-menu: ordering link (own domain).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/theploughoxford.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/theploughoxford.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/theploughoxford.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=theploughoxford.co.uk&force=1