# TOW: Agent-Direct Score B (78.5%)

Site: http://www.theoddwine.com/
Report: https://directindex.org/r/theoddwine.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
TOW is mostly ready for agents.
An AI assistant can open TOW's website. It can read what TOW offers. It finds a way to book or order directly, through Superb.

## Direct links
- Book directly: https://theoddwine.superbexperience.com/ (through superb acting for the business)
- Menu: https://www.theoddwine.com/menu/
- Phone: +390209943642
- Address: Via Losanna, 16, 20154, Milano
- Its menu mentions: a lunch or set menu
- Languages: Italian, English

## Nearby, also direct
Places near TOW that take a booking or an order on their own website, with no marketplace in between.
- Porticcioli Milano (60 m): https://directindex.org/r/porticciolimilano.it
- Bon Wei (140 m): https://directindex.org/r/bon-wei.it
- Trattoria Lazzati (140 m): https://directindex.org/r/trattorialazzati.com
- Osteria Le Pietre Cavate (160 m): https://directindex.org/r/lepietrecavate.com

## What to fix first
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "TOW",
  "url": "http://www.theoddwine.com/",
  "telephone": "+390209943642",
  "address": "Via Losanna, 16, 20154, Milano",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.48569846,
    "longitude": 9.16349981
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://theoddwine.superbexperience.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# TOW

> organization in Via Losanna, 16, 20154, Milano, Milan. Phone +390209943642.

## Book or order directly

- Book: https://theoddwine.superbexperience.com/ (through superb acting for the business)
- Menu: https://www.theoddwine.com/menu/

## About

- Website: http://www.theoddwine.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through superb on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
316 of 2361 in Milan. Top 13% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 93% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 27% | no |
| Have an llms.txt | 27% | no |

Nearest places in the index: Porticcioli Milano (B, 61 m, https://directindex.org/r/porticciolimilano.it); Pier 52 (F, 110 m, https://directindex.org/r/playrestaurant.tv); Rame Bistrot (C, 120 m, https://directindex.org/r/ramebistrot.com); Bon Wei (B, 138 m, https://directindex.org/r/bon-wei.it); Ichimi (F, 142 m, https://directindex.org/r/ichimi2.it); Pintxo (D, 143 m, https://directindex.org/r/pintxomilano.it); Trattoria Lazzati (B, 144 m, https://directindex.org/r/trattorialazzati.com); Katei (F, 147 m, https://directindex.org/r/kateirestaurant.com); Premiato Forno Cantoni (F, 154 m, https://directindex.org/r/fornocantoni.it); Osteria Le Pietre Cavate (A, 156 m, https://directindex.org/r/lepietrecavate.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about Milan and named 65 places. TOW wasn't one of them. See who was named: https://directindex.org/city/milan/recommended


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Superb 64% (32% A or B, 175 sites); This site 78.5%.

See what an AI agent reads on this site: https://directindex.org/r/theoddwine.com/agent-view

## Businesses like TOW in Milan

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Milan | 2361 | 52% | 27% | 78.5% |
| Sites built with WordPress in Milan | 1136 | 62% | 36% | 78.5% |
| Sites using Superb in Milan | 67 | 65% | 39% | 78.5% |
| Sites built with WordPress and using Superb in Milan | 48 | 68% | 48% | 78.5% |

The best of the sites built with WordPress and using Superb in Milan: Casottel (B 84.6%, https://directindex.org/r/casottel.it); Tite (B 83.8%, https://directindex.org/r/ricorditrattoria.it); Insieme Restaurant (B 83.1%, https://directindex.org/r/insieme.restaurant); Cantina Piemontese (B 78.5%, https://directindex.org/r/cantina-piemontese.it); Moebius (B 78.5%, https://directindex.org/r/moebiusmilano.it).

With the fix above (Structured data is incomplete), the score would be about 87.7%. That would be 79th of 2,361 in Milan, up from 316th.

## The direct record
What agents get for TOW, as JSON: https://directindex.org/api/direct/theoddwine.com
- Book: https://theoddwine.superbexperience.com/ (vendor on own site: Superb; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://www.theoddwine.com/menu/ (html_page; from the scan)
- Hours: none on record
- Phone: +390209943642
- Stable links that count: https://directindex.org/go/theoddwine.com/book, https://directindex.org/go/theoddwine.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Superb: Not stated. Superb's published terms (2026) are merchant-facing and forbid scraping, probing or systematically accessing the platform with automated tools without written consent; no guest terms were found, so what a guest's agent may do is not stated. Read 2026-10-15: https://www.superbexperience.com/terms-of-service

Found one hop past the home page: menu page /menu/: booking via superb.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 16 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/theoddwine.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/theoddwine.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/theoddwine.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=theoddwine.com&force=1
