# The New Zealand Coffee Co.: Agent-Direct Score C (55.4%)

Site: http://www.thenzcoffeeco.co.nz/
Report: https://directindex.org/r/thenzcoffeeco.co.nz
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The New Zealand Coffee Co. is partly visible to agents.
An AI assistant can open The New Zealand Coffee Co.'s website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +6493020450
- Address: 346 Church St, 1061, Auckland
- Prices: 11 prices on the site, the middle one NZ$15.50

## Nearby, also direct
Places near The New Zealand Coffee Co. that take a booking or an order on their own website, with no marketplace in between.
- TST Springs Tavern (1.2 km): https://directindex.org/r/springstavern.co.nz
- State Ave (1.4 km): https://directindex.org/r/navajosteakhouse.co.nz
- Weta Coffee (1.8 km): https://directindex.org/r/wetacoffee.co.nz
- sorella cafe (2.1 km): https://directindex.org/r/sorellacafe.co.nz
- HARPER Café & Restaurant (2.2 km): https://directindex.org/r/claragroup.co.nz

## What to fix first
- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **11 prices on the landing page, the middle one NZ$15.50.** In Auckland, the middle price of comparable sites that show prices is NZ$21.48.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The New Zealand Coffee Co.",
  "url": "http://www.thenzcoffeeco.co.nz/",
  "telephone": "+6493020450",
  "address": "346 Church St, 1061, Auckland",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -36.91964019,
    "longitude": 174.81427285
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The New Zealand Coffee Co.

> organization in 346 Church St, 1061, Auckland, Auckland cafes and bars. Phone +6493020450.

## About

- Website: http://www.thenzcoffeeco.co.nz/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
305 of 632 in Auckland cafes and bars. Top 48% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 97% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 22% | no |
| Have an llms.txt | 36% | no |

Nearest places in the index: FRED Coffee Roasters (C, 1 m, https://directindex.org/r/fredcoffee.com); Lilyworld (C, 297 m, https://directindex.org/r/lilyworld.co.nz); Dilly's (F, 784 m, https://directindex.org/r/dillyscafe.co.nz); Cafe Risque (F, 940 m, https://directindex.org/r/caferisque.co.nz); TST Springs Tavern (A, 1249 m, https://directindex.org/r/springstavern.co.nz); State Ave (A, 1399 m, https://directindex.org/r/navajosteakhouse.co.nz); Weta Coffee (F, 1757 m, https://directindex.org/r/wetacoffee.co.nz); Basilur Tea - Outlet Store (F, 2106 m, https://directindex.org/r/basilurtea.co.nz); sorella cafe (A, 2117 m, https://directindex.org/r/sorellacafe.co.nz); HARPER Café & Restaurant (B, 2201 m, https://directindex.org/r/claragroup.co.nz).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 55.4%.

See what an AI agent reads on this site: https://directindex.org/r/thenzcoffeeco.co.nz/agent-view

Read by AI agents 3 times this month (ClaudeBot 3).

## Businesses like The New Zealand Coffee Co. in Auckland cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Auckland cafes and bars | 632 | 53% | 30% | 55.4% |
| Sites built with WordPress in Auckland cafes and bars | 147 | 61% | 37% | 55.4% |

The best of the sites built with WordPress in Auckland cafes and bars: Aroma Bakery and Cafe (A 100%, https://directindex.org/r/aromaalbany.co.nz); Fuel Cafe (A 95.4%, https://directindex.org/r/arenaentertainment.co.nz); The Delicious Cafe and Catering (A 95.4%, https://directindex.org/r/thedeliciouscafe.co.nz); The Arbory Coatesville - cafe restaurant bar (A 90.8%, https://directindex.org/r/thearborycoatesville.co.nz); Browns Bay Brewing Company (A 89.2%, https://directindex.org/r/brownsbaybrewing.co.nz).

With the three fixes above (No booking or ordering link on the website; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 3rd of 632 in Auckland cafes and bars, up from 305th.

## The direct record
What agents get for The New Zealand Coffee Co., as JSON: https://directindex.org/api/direct/thenzcoffeeco.co.nz
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +6493020450

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thenzcoffeeco.co.nz
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/thenzcoffeeco.co.nz/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thenzcoffeeco.co.nz/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thenzcoffeeco.co.nz&force=1
