# The Midtown Shave: Agent-Direct Score C (62.6%)

Site: http://themidtownshave.com/
Report: https://directindex.org/r/themidtownshave.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Midtown Shave is partly visible to agents.
Some AI assistants are turned away by The Midtown Shave's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Square.

## Direct links
- Order directly: https://squareup.com/appointments/book/a29rsemj2zvlqm/LWBSWTZ4NDWZD/services (through square acting for the business)
- Phone: +12123004655
- Address: 146 E 49th St, 10017, New York
- Prices: 28 prices on the site, the middle one $45.00

## Nearby, also direct
Places near The Midtown Shave that take a booking or an order on their own website, with no marketplace in between.
- Sogo Nails (130 m): https://directindex.org/r/sogonails.com

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as GPTBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows 2123004655%20, but OpenStreetMap or Overture Maps lists +12123004655. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **The footer says © 2022.** Visitors and assistants may read that year as the last time anyone looked after the site. In New York, 69% of comparable sites that show a year say 2025 or later.
- **28 prices on the landing page, the middle one $45.00.** In New York, the middle price of comparable sites that show prices is $79.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The Midtown Shave",
  "url": "http://themidtownshave.com/",
  "telephone": "+12123004655",
  "address": "146 E 49th St, 10017, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7554454,
    "longitude": -73.97208681
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://squareup.com/appointments/book/a29rsemj2zvlqm/LWBSWTZ4NDWZD/services",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Midtown Shave

> organization in 146 E 49th St, 10017, New York, New York hairdressers and beauty salons. Phone +12123004655.

## Book or order directly

- Order: https://squareup.com/appointments/book/a29rsemj2zvlqm/LWBSWTZ4NDWZD/services (through square acting for the business)

## About

- Website: http://themidtownshave.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Ordering through square on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
1506 of 5003 in New York hairdressers and beauty salons. Top 30% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 48% | no |

Nearest places in the index: Dapper Barbershop (D, 20 m, https://directindex.org/r/dapperbarbernyc.com); L'Envie Hair Studio (F, 95 m, https://directindex.org/r/lenviestudio.com); RH Plus Salon (D, 111 m, https://directindex.org/r/rhplusny.com); Sogo Nails (C, 129 m, https://directindex.org/r/sogonails.com); Royal Reflection Wellness Spa (C, 131 m, https://directindex.org/r/royalreflectionspa.com); Sheva Thai Spa (F, 139 m, https://directindex.org/r/shevaspany.com); Blossom Spa (F, 179 m, https://directindex.org/r/blossomspany.com); Laura Geller Make Up (B, 206 m, https://directindex.org/r/laurageller.com); Body Perfection (F, 219 m, https://directindex.org/r/jwbodyperfection.com); Hisako Salon (C, 226 m, https://directindex.org/r/hisakosalon.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Square 65% (41% A or B, 5073 sites); This site 62.6%.

See what an AI agent reads on this site: https://directindex.org/r/themidtownshave.com/agent-view

## Businesses like The Midtown Shave in New York hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York hairdressers and beauty salons | 5003 | 48% | 19% | 62.6% |
| Sites built with WordPress in New York hairdressers and beauty salons | 1225 | 57% | 24% | 62.6% |
| Sites using Square in New York hairdressers and beauty salons | 308 | 62% | 31% | 62.6% |
| Sites built with WordPress and using Square in New York hairdressers and beauty salons | 89 | 63% | 26% | 62.6% |

The best of the sites built with WordPress and using Square in New York hairdressers and beauty salons: Elke Von Freudenberg . Celebrity Eyebrow Specialist (A 95.4%, https://directindex.org/r/elkevonfreudenberg.com); M.Studio (A 88.8%, https://directindex.org/r/mstudio-nyc.com); NAGI HAIR NEW YORK (A 86.2%, https://directindex.org/r/nagihairny.com); Stefi Studio (B 84.6%, https://directindex.org/r/stefistudio.com); Curlventure Hair (B 80%, https://directindex.org/r/curlventurehair.com).

With the three fixes above (No price list of services found; Structured data is incomplete; The server turns AI crawlers away at the door), the score would be about 87.7%. That would be 33rd of 5,003 in New York hairdressers and beauty salons, up from 1506th.

## The direct record
What agents get for The Midtown Shave, as JSON: https://directindex.org/api/direct/themidtownshave.com
- Book: none on record
- Order: https://squareup.com/appointments/book/a29rsemj2zvlqm/LWBSWTZ4NDWZD/services (vendor on own site: Square; found by the scan of 2026-10-23, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +12123004655
- Stable links that count: https://directindex.org/go/themidtownshave.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes
- Vendor terms for agents, Square: Yes. Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Read 2026-10-15: https://squareup.com/us/en/press/claude-chatgpt-integrations

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 9 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/themidtownshave.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/themidtownshave.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/themidtownshave.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=themidtownshave.com&force=1
