# The Merchants' Guild: Agent-Direct Score C (65.1%)

Site: https://www.session-zero.co.uk
Report: https://directindex.org/r/themerchantsguild.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Merchants' Guild is partly visible to agents.

## Direct links
- Book directly: https://themerchantsguild.co.uk/book-a-table (on the business's own site)
- Phone: +447799794543

## What to fix first
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "The Merchants' Guild",
  "url": "https://www.session-zero.co.uk",
  "telephone": "+447799794543",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Albion Street 50",
    "postalCode": "G1 1LH",
    "addressLocality": "Glasgow"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.8577414,
    "longitude": -4.2445255
  },
  "openingHours": "Mo-Fr 11:00-23:00 Sa 10:00-23:00 Su 10:00-22:00",
  "servesCuisine": [
    "coffee shop",
    "snack",
    "dessert"
  ],
  "acceptsReservations": "https://themerchantsguild.co.uk/book-a-table",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://themerchantsguild.co.uk/book-a-table",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** but without address, phone or hours
- **Booking on your own site.** Agents can book without a marketplace in the loop.

## Where it stands
71 of 201 in Glasgow cafes and bars. Top 35% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 90% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 86% | no |
| Structured data with address, phone and hours | 29% | no |
| Have an llms.txt | 5% | yes |

Nearest places with a similar menu: iCafe (D, 194 m, https://directindex.org/r/uk.com); Caffè Nero (D, 287 m, https://directindex.org/r/caffenero.com); Synergi2Go (D, 311 m, https://directindex.org/r/strath.ac.uk); Chaiiwala (F, 355 m, https://directindex.org/r/chaiiwala.co.uk); Tinderbox (C, 606 m, https://directindex.org/r/tinderboxespresso.com); Muffin Break (C, 620 m, https://directindex.org/r/muffinbreak.co.uk); Purrple Cat Rescue (B, 692 m, https://directindex.org/r/purrplecatrescue.com); Riverhill Coffee Bar (B, 765 m, https://directindex.org/r/riverhillcoffee.co.uk); Tim Hortons (D, 788 m, https://directindex.org/r/timhortons.co.uk); Stereo (F, 923 m, https://directindex.org/r/stereocafebar.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); This site 65.1%.

See what an AI agent reads on this site: https://directindex.org/r/themerchantsguild.co.uk/agent-view

## Businesses like The Merchants' Guild in Glasgow cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Glasgow cafes and bars | 201 | 48% | 23% | 65.1% |
| Built with WordPress in Glasgow cafes and bars | 74 | 64% | 41% | 65.1% |

The best of Built with WordPress in Glasgow cafes and bars: The Raven (A 88.8%, https://directindex.org/r/theravenglasgow.com); CIBO (A 87.5%, https://directindex.org/r/ciboglasgow.co.uk); Kilmurry & Co (A 87.5%, https://directindex.org/r/kilmurryandco.co.uk); Mooboo (A 87.5%, https://directindex.org/r/mooboo.co); SugarFall Patisserie (A 87.5%, https://directindex.org/r/sugarfall.co.uk).

With the three fixes above (No menu or price list found; The server turns AI crawlers away at the door; Structured data is incomplete) the score would be about 95.4%: first of 201 in Glasgow cafes and bars.

## The direct record
What agents get for The Merchants' Guild, as JSON: https://directindex.org/api/direct/themerchantsguild.co.uk
- Book: https://themerchantsguild.co.uk/book-a-table (own site; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 11:00-23:00 Sa 10:00-23:00 Su 10:00-22:00 (from OpenStreetMap)
- Phone: +447799794543
- Stable links that count: https://directindex.org/go/themerchantsguild.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/themerchantsguild.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/themerchantsguild.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=themerchantsguild.co.uk&force=1