---
title: What an AI agent reads on The Merchant of Battersea · The Direct Index
url: https://directindex.org/r/themerchantbattersea.com/agent-view?format=md
---

[The Direct Index](https://directindex.org/)
[Scanner](https://directindex.org/scan)[Cities](https://directindex.org/cities)[Numbers](https://directindex.org/stats)[Rankings](https://directindex.org/rankings)[Search](https://directindex.org/search)[Guides](https://directindex.org/guides)[About](https://directindex.org/about)

 [Report](https://directindex.org/r/themerchantbattersea.com) · scanned 2026-10-21

# What an AI agent reads on The Merchant of Battersea

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [themerchantbattersea.com](http://www.themerchantbattersea.com/), taken from the copy the scanner kept.

1,860

characters of text without JavaScript

BarOrPub

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

 Text

## The words an agent gets

Title: The Merchant of Battersea | Battersea Pub for Drinks and Live Sport · language en. First 1,800 of 1,860 characters:

```
The Merchant of Battersea | Battersea Pub for Drinks and Live Sport Skip to contentBook MenusEventsLive SportFind UsFestive Season at The MerchantParty season pending. We&#39;ve got all the festive favourites waiting for you.Book a table The Merchant of BatterseaClapham JunctionView Gallery Your Go-To Battersea Pub for Sport &amp; Live MusicThe Merchant is a lively neighbourhood pub between Clapham Junction and the Common - the place to catch live sport, sip cocktails, and dance to live music. With events every night and a warm, welcoming vibe, it’s your South West London local done right.Book a Table Opening HoursToday (Wed)4:00pm - 11:00pmThursday12:00pm - 12:00amFriday12:00pm - 1:00amSaturday12:00pm - 1:00amSunday12:00pm - 9:00pmMonday4:00pm - 11:00pmTuesday4:00pm - 11:00pmServing HoursToday (Wed)5:00pm - 9:00pmThursday12:00pm - 9:00pmFriday12:00pm - 10:00pmSaturday12:00pm - 10:00pmSunday12:00pm - 7:00pmMondayClosedTuesdayClosedHello FridayRaise a glass to the weekend – £25 Bottles of Prosecco Every Friday!Book Now FACILITIESShow more facilities Dog FriendlyFamily FriendlySky SportsSky TVTNT SportsWiFiShow more facilities WHAT MAKES US SPECIALAn incredible atmosphere for live sport!See what&#39;s onLive SportLooking for the best spot to watch all the live action from here at The Merchant of Battersea.See what&#39;s onREVIEWSRead the latest reviews for The Merchant of Battersea, Clapham JunctionLoading...Loading reviewsView all reviews Sign up to marketing Sign up to hear about the latest news and updates.Email* SIGN UP Call Us+44 20 7228 4187 Location23-25 Battersea RiseClapham JunctionGreater LondonEnglandSW11 1HGGet Directions The Merchant of Battersea Food &amp; DrinkGift CardsFeedbackOur Sister PubsAllergensCustomer Information Enjoy ResponsiblyJoin our TeamContact UsMedia Enquiries
```

 Facts

## What it can say about the business

| A business type in JSON-LD | BarOrPub |
| Name | Merchant |
| Telephone | +44 20 7228 4187 |
| Address | yes |
| Opening hours | yes |
| Menu or price list | a menu or price-list page in HTML www.themerchantbattersea.com/menus |
| Cuisine in structured data | no |
| JSON-LD blocks | 3 (BarOrPub, Corporation, GeoCoordinates, LocalBusiness, PostalAddress) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.themerchantbattersea.com/book-a-table](https://www.themerchantbattersea.com/book-a-table) | booking | the business's own site |
| [bookings.designmynight.com/book?venue_id=657711bfb362967dd965c69c&amp;](https://bookings.designmynight.com/book?venue_id=657711bfb362967dd965c69c&amp;amp;source=partner) | booking | designmynight, acting for the business |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/themerchantbattersea.com) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

[Why direct](https://directindex.org/why)[What agent-direct means](https://directindex.org/agent-direct)[About and principles](https://directindex.org/about)[Methodology](https://directindex.org/methodology)[Privacy](https://directindex.org/privacy)[Terms](https://directindex.org/terms)[Corrections](https://directindex.org/corrections)[Legal notice](https://directindex.org/legal)

#### Use it

[Free scanner](https://directindex.org/scan)[City indexes](https://directindex.org/cities)[Search the index](https://directindex.org/search)[Rankings](https://directindex.org/rankings)[What assistants recommend](https://directindex.org/assistants)[Ask the index](https://directindex.org/ask)

#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Which vendors' terms allow agents](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```
