# The Mercantile Social: Agent-Direct Score C (55.4%)

Site: https://themercantilesocial.ca/
Report: https://directindex.org/r/themercantilesocial.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Mercantile Social is partly visible to agents.
An AI assistant can open The Mercantile Social's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +1-902-425-8682
- Address: Hollis Street 1579 B3J 1V3 Halifax
- Hours, from OpenStreetMap: Mon closed; Tue–Thu 12:00–10:30; Fri–Sat 12:00–11:30; Sun 12:00–09:30
- Step-free access (OpenStreetMap)

## Nearby, also direct
Places near The Mercantile Social that take a booking or an order on their own website, with no marketplace in between.
- Barrios Kitchen & Bar (110 m): https://directindex.org/r/barrioshfx.ca
- The Middle Spoon Desserterie & Bar (110 m): https://directindex.org/r/themiddlespoon.com
- India Paradise (130 m): https://directindex.org/r/indiaparadise.ca
- Cut Contemporary Steak House & Urban Grill (150 m): https://directindex.org/r/rcr.ca
- Sketti and Ball (190 m): https://directindex.org/r/skettiandballco.ca

## What to fix first
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "The Mercantile Social",
  "url": "https://themercantilesocial.ca/",
  "telephone": "+1-902-425-8682",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Hollis Street 1579",
    "postalCode": "B3J 1V3",
    "addressLocality": "Halifax"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 44.6461024,
    "longitude": -63.5718696
  },
  "openingHours": "Mo off; Tu-Th 12:00-10:30; Fr,Sa 12:00-11:30; Su 12:00-09:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "12:00",
      "closes": "10:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "11:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "09:30"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Mercantile Social

> restaurant in Hollis Street 1579 B3J 1V3 Halifax, Halifax. Phone +1-902-425-8682.

## Opening hours

Mo off; Tu-Th 12:00-10:30; Fr,Sa 12:00-11:30; Su 12:00-09:30

## About

- Website: https://themercantilesocial.ca/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, opening hours

## Where it stands
Not ranked yet in Halifax.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 92% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 25% | no |
| Have an llms.txt | 33% | no |

Nearest places in the index: Great Wall Restaurant (D, 110 m, https://directindex.org/r/thegreatwall.ca); Barrios Kitchen & Bar (B, 111 m, https://directindex.org/r/barrioshfx.ca); The Middle Spoon Desserterie & Bar (A, 112 m, https://directindex.org/r/themiddlespoon.com); India Paradise (B, 133 m, https://directindex.org/r/indiaparadise.ca); Cut Contemporary Steak House & Urban Grill (B, 154 m, https://directindex.org/r/rcr.ca); Latitude 44° (C, 160 m, https://directindex.org/r/lat44hfx.com); Highwayman (B, 177 m, https://directindex.org/r/highwaymanhfx.com); Sketti and Ball (C, 192 m, https://directindex.org/r/skettiandballco.ca); Dharma sushi (D, 192 m, https://directindex.org/r/dharmasushi.ca); Classic Pizza (F, 193 m, https://directindex.org/r/order-online.ai).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Halifax and named 99 places. The Mercantile Social wasn't one of them. See who was named: https://directindex.org/city/halifax/recommended


Compared with its peers: Sites built with Squarespace 61% (41% A or B, 33756 sites); This site 55.4%.

See what an AI agent reads on this site: https://directindex.org/r/themercantilesocial.com/agent-view

## Businesses like The Mercantile Social in Halifax

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with Squarespace in Halifax | 15 | 73% | 73% | 55.4% |

The best of the sites built with Squarespace in Halifax: Hamachi Kita (A 86.2%, https://directindex.org/r/hamachikita.com); Cheese Curds Gourmet Burgers and Poutinerie/Habaneros Modern Taco Bar (B 84.6%, https://directindex.org/r/cheesecurdsburgers.com); Chkn Chop (B 83.1%, https://directindex.org/r/chknchop.com); Mezza Lebanese Kitchen (B 78.5%, https://directindex.org/r/ordermezza.com); Studio East Food+Drink (B 78.5%, https://directindex.org/r/studioeastfood.ca).

## The direct record
What agents get for The Mercantile Social, as JSON: https://directindex.org/api/direct/themercantilesocial.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo off; Tu-Th 12:00-10:30; Fr,Sa 12:00-11:30; Su 12:00-09:30 (open now) (from OpenStreetMap)
- Phone: +1-902-425-8682

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 13 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/themercantilesocial.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/themercantilesocial.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/themercantilesocial.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=themercantilesocial.com&force=1