# The Massage Guy: Agent-Direct Score C (55.4%)

Site: http://www.themassageguy.net
Report: https://directindex.org/r/themassageguy.net
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Massage Guy is partly visible to agents.
An AI assistant can open The Massage Guy's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Jane.

## Direct links
- Book directly: https://themassageguy.janeapp.com/ (through jane acting for the business)
- Phone: 17632508583
- Address: 900 2nd Ave S  Ste 130, 55402-3394, Minneapolis

## Nearby, also direct
Places near The Massage Guy that take a booking or an order on their own website, with no marketplace in between.
- Gent (290 m): https://directindex.org/r/gentcg.com
- The Hair Jurniee (290 m): https://directindex.org/r/thehairjurniee.com
- Nars Cosmetics (340 m): https://directindex.org/r/narscosmetics.com
- Juut Salonspa - Gaviidae Common 1St Floor Downtown (420 m): https://directindex.org/r/juut.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows (763)%20319-0344, but OpenStreetMap or Overture Maps lists 17632508583. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The Massage Guy",
  "url": "http://www.themassageguy.net",
  "telephone": "17632508583",
  "address": "900 2nd Ave S  Ste 130, 55402-3394, Minneapolis",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 44.9737,
    "longitude": -93.271874
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://themassageguy.janeapp.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Massage Guy

> local business in 900 2nd Ave S  Ste 130, 55402-3394, Minneapolis, Minneapolis hairdressers and beauty salons. Phone 17632508583.

## Book or order directly

- Book: https://themassageguy.janeapp.com/ (through jane acting for the business)

## About

- Website: http://www.themassageguy.net
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments through jane on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
181 of 386 in Minneapolis hairdressers and beauty salons. Top 47% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 28% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 5% | no |
| Have an llms.txt | 25% | no |

Nearest places in the index: Anda Spa (C, 238 m, https://directindex.org/r/andaspa.com); Elegant Nails (F, 244 m, https://directindex.org/r/elegantnailsminneapolis.com); At Your Door Hotel Massage (F, 259 m, https://directindex.org/r/projectwellness.com); Shear Trends (D, 262 m, https://directindex.org/r/sheartrendz.com); Gent (C, 285 m, https://directindex.org/r/gentcg.com); The Hair Jurniee (D, 292 m, https://directindex.org/r/thehairjurniee.com); Nars Cosmetics (B, 341 m, https://directindex.org/r/narscosmetics.com); 225 Barbers (D, 381 m, https://directindex.org/r/225barbers.com); Md Complete Skincare (D, 401 m, https://directindex.org/r/mdcomplete.com); Juut Salonspa - Gaviidae Common 1St Floor Downtown (B, 423 m, https://directindex.org/r/juut.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Jane 63% (35% A or B, 1285 sites); This site 55.4%.

See what an AI agent reads on this site: https://directindex.org/r/themassageguy.net/agent-view

## Businesses like The Massage Guy in Minneapolis hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Minneapolis hairdressers and beauty salons | 386 | 50% | 22% | 55.4% |
| Sites built with WordPress in Minneapolis hairdressers and beauty salons | 78 | 52% | 15% | 55.4% |
| Sites using Jane in Minneapolis hairdressers and beauty salons | 3 | 63% | 33% | 55.4% |
| Sites built with WordPress and using Jane in Minneapolis hairdressers and beauty salons | 1 | 55% | 0% | 55.4% |

The best of the sites built with WordPress in Minneapolis hairdressers and beauty salons: A Healing Haven (B 84.6%, https://directindex.org/r/ahealinghaven.com); Twisted Hare Salon and Spa (B 82.5%, https://directindex.org/r/thetwistedhare.com); The Fox Den Salon (B 78.5%, https://directindex.org/r/openhairspace.com); Master Of Massage (B 76.9%, https://directindex.org/r/masterofmassagemn.com); Juut Salonspa - Gaviidae Common 1St Floor Downtown (B 75.4%, https://directindex.org/r/juut.com).

With the two fixes above (No structured data for the business; No price list of services found), the score would be about 87.7%. That would be 2nd of 386 in Minneapolis hairdressers and beauty salons, up from 181st.

## The direct record
What agents get for The Massage Guy, as JSON: https://directindex.org/api/direct/themassageguy.net
- Book: https://themassageguy.janeapp.com/ (vendor on own site: Jane; found by the scan of 2026-10-23, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 17632508583
- Stable links that count: https://directindex.org/go/themassageguy.net/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Jane: Not stated. Jane's terms of use (July 2026) forbid harvesting or collecting information from the services by any robot, spider, crawler or program without Jane's written consent; they do not address an agent booking an appointment for a patient, and no agent booking path is documented. Read 2026-10-15: https://jane.app/terms

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/themassageguy.net
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/themassageguy.net/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/themassageguy.net/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=themassageguy.net&force=1
