# The Mad Hatter: Agent-Direct Score F (33.8%)

Site: https://themadhattertx.com
Report: https://directindex.org/r/themadhattertx.com
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Mad Hatter is largely invisible to agents.
AI assistants cannot open the website of The Mad Hatter, so they rely on what other sites say about it.

## Direct links
- Order directly: http://toasttab.com/the-mad-hatter-neighborhood-pub-richardson-120-w-cityline-drive-suite-600 (through toast acting for the business)
- Phone: +1-214-434-1777

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Mad Hatter",
  "url": "https://themadhattertx.com",
  "telephone": "+1-214-434-1777",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "West CityLine Drive 120",
    "postalCode": "75082",
    "addressLocality": "Richardson"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 33.0013544,
    "longitude": -96.7050173
  },
  "openingHours": "11:00-02:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "11:00",
      "closes": "02:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "http://toasttab.com/the-mad-hatter-neighborhood-pub-richardson-120-w-cityline-drive-suite-600",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (LocalBusiness).** address, phone
- **Ordering through toast on your own domain.** No marketplace commission, and the guest stays yours.
- **Toast works with agents through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
150 of 175 in Dallas cafes and bars. Top 86% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 89% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | no |
| Structured data with address, phone and hours | 56% | no |
| Have an llms.txt | 33% | no |

Nearest places in the index: The Brass Tap (C, 368 m, https://directindex.org/r/brasstapbeerbar.com); Elevated Coffee and Tea (D, 384 m, https://directindex.org/r/elevatedcoffeetea.com); Pax & Beneficia Coffee (A, 1370 m, https://directindex.org/r/paxandbeneficia.com); Sweetwaters Coffee & Tea (B, 1640 m, https://directindex.org/r/sweetwaterscafe.com); The Filmore Pub (C, 2068 m, https://directindex.org/r/thefillmorepub.com); Lemma Coffee Co (D, 2102 m, https://directindex.org/r/lemmacoffeeco.com); Royal Roastery Express (A, 2923 m, https://directindex.org/r/royalroastery.com); Junbi Matcha & Tea (B, 3243 m, https://directindex.org/r/junbishop.com); Ding Tea (C, 4220 m, https://directindex.org/r/dingtea.com); Peace Middle East Cafe (C, 4231 m, https://directindex.org/r/peacemiddleeastcafe.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 51% (26% A or B, 5296 sites); Sites using Toast 72% (58% A or B, 2267 sites); This site 33.8%.

See what an AI agent reads on this site: https://directindex.org/r/themadhattertx.com/agent-view

## Businesses like The Mad Hatter in Dallas cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dallas cafes and bars | 175 | 57% | 29% | 33.8% |
| Sites built with Wix in Dallas cafes and bars | 20 | 35% | 5% | 33.8% |
| Sites using Toast in Dallas cafes and bars | 21 | 62% | 33% | 33.8% |
| Sites built with Wix and using Toast in Dallas cafes and bars | 6 | 43% | 0% | 33.8% |

The best of the sites built with Wix and using Toast in Dallas cafes and bars: The Old Monk (C 61.5%, https://directindex.org/r/oldmonkdallas.com); The Skellig (C 61.5%, https://directindex.org/r/theskelligdallas.com); Sclafani's New York Bagels & Sandwiches (D 47.7%, https://directindex.org/r/snybagels.com); Spider Murphy's Pub (F 26.2%, https://directindex.org/r/spidermurphyspub.com); The Lion & Crown (F 26.2%, https://directindex.org/r/lionandcrownpub.com).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No menu or price list found; Structured data is incomplete) the score would be about 87.7%: 12th of 175 in Dallas cafes and bars, up from 150th.

## The direct record
What agents get for The Mad Hatter, as JSON: https://directindex.org/api/direct/themadhattertx.com
- Book: none on record
- Order: http://toasttab.com/the-mad-hatter-neighborhood-pub-richardson-120-w-cityline-drive-suite-600 (vendor on own site: Toast; found by the scan of 2026-10-16, not yet tested)
- Menu: none on record
- Hours: 11:00-02:00 (open now) (from OpenStreetMap)
- Phone: +1-214-434-1777
- Stable links that count: https://directindex.org/go/themadhattertx.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Toast): yes
- Vendor terms for agents, Toast: Through partners. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 12 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/themadhattertx.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/themadhattertx.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=themadhattertx.com&force=1