# The London Skin and Hair Clinic Holborn: Agent-Direct Score B (84.6%)

Site: https://www.thelondonskinandhairclinic.com/
Report: https://directindex.org/r/thelondonskinandhairclinic.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The London Skin and Hair Clinic Holborn is mostly ready for agents.
An AI assistant can open The London Skin and Hair Clinic Holborn's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://thelondonskinandhairclinic.com/book-online/ (on the business's own site)
- Order directly: https://thelondonskinandhairclinic.com/cma-2014-order/ (on the business's own site)
- Phone: 020 7183 4565
- Address: High Holborn 233 WC1V 7DN London
- Hours, from thelondonskinandhairclinic.com: Mon–Fri 09:00–18:00; Sat 09:30–17:00; Sun closed
- Open on Saturday

## Nearby, also direct
Places near The London Skin and Hair Clinic Holborn that take a booking or an order on their own website, with no marketplace in between.
- STD Check London (200 m): https://directindex.org/r/sexualhealthclinic.london
- Dr. Fabio Castiglione Urologo Londra (290 m): https://directindex.org/r/urologolondra.com
- Holistic Andrology (300 m): https://directindex.org/r/urologistandandrologistlondon.com

## What to fix first
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2022.** Visitors and assistants may read that year as the last time anyone looked after the site. In London, 75% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

llms.txt. Save as /llms.txt at the root of the site.

```
# The London Skin and Hair Clinic Holborn

> medical clinic in High Holborn 233 WC1V 7DN London, London dentists, clinics and vets. Phone 020 7183 4565.

## Book or order directly

- Book: https://thelondonskinandhairclinic.com/book-online/ (on the business's own site)
- Order: https://thelondonskinandhairclinic.com/cma-2014-order/ (on the business's own site)

## Opening hours

Mo-Fr 09:00-18:00; Sa 09:30-17:00

## About

- Website: https://www.thelondonskinandhairclinic.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, phone, opening hours
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
Not ranked yet in London dentists, clinics and vets.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 30% | yes |
| Have an llms.txt | 42% | no |

Nearest places in the index: London Real Skin (C, 8 m, https://directindex.org/r/londonrealskin.com); Home Vets Central London (C, 30 m, https://directindex.org/r/homevetslondon.com); The British Dermatological Nursing Group (B, 54 m, https://directindex.org/r/bdng.org.uk); Attain Commissioning Services (B, 156 m, https://directindex.org/r/attain.co.uk); The Helios Centre (F, 160 m, https://directindex.org/r/helioscentre.org.uk); STD Check London (B, 199 m, https://directindex.org/r/sexualhealthclinic.london); Harley Medical Group (F, 288 m, https://directindex.org/r/betterways.shop); Dr. Fabio Castiglione Urologo Londra (B, 293 m, https://directindex.org/r/urologolondra.com); Holistic Andrology (B, 297 m, https://directindex.org/r/urologistandandrologistlondon.com); DottoreLondon (C, 299 m, https://directindex.org/r/dottorelondon.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A dermatologist for a skin check, the first slot I can book online." (Gemini)


Compared with its peers: Sites built with WordPress 55% (24% A or B, 251601 sites); This site 84.6%.

See what an AI agent reads on this site: https://directindex.org/r/thelondonskinandhairclinic.com/agent-view

## Named by Gemini for "A dermatologist for a skin check, the first slot I can book online" in London dentists, clinics and vets, October 2026
- "A dermatologist for a skin check, the first slot I can book online." (2026-10-26): Gemini with a link to this site. https://directindex.org/city/london-clinics/recommended/dermatologist
Named by 1 of 3 assistants asked. Badge: https://directindex.org/badge/named/thelondonskinandhairclinic.com.svg

## Businesses like The London Skin and Hair Clinic Holborn in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in London dentists, clinics and vets | 2369 | 61% | 33% | 84.6% |

The best of the sites built with WordPress in London dentists, clinics and vets: Grosvenor Gardens Healthcare (A 95.4%, https://directindex.org/r/gghealthcare.uk); Mayfair Health (A 95.4%, https://directindex.org/r/mayfairhealth.co.uk); Raynes Park Physio (A 95.4%, https://directindex.org/r/raynespark-physio.co.uk); The Hearing Care Partnership (A 95.4%, https://directindex.org/r/thcp.co.uk); DJN Physios (A 93.8%, https://directindex.org/r/djnphysioslondon.co.uk).

## The direct record
What agents get for The London Skin and Hair Clinic Holborn, as JSON: https://directindex.org/api/direct/thelondonskinandhairclinic.com
- Book: https://thelondonskinandhairclinic.com/book-online/ (own site; found by the scan of 2026-10-21, not yet tested)
- Order: https://thelondonskinandhairclinic.com/cma-2014-order/ (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: none on record
- Hours: Mo-Fr 09:00-18:00; Sa 09:30-17:00 (closed now) (from thelondonskinandhairclinic.com)
- Phone: 020 7183 4565
- Stable links that count: https://directindex.org/go/thelondonskinandhairclinic.com/book, https://directindex.org/go/thelondonskinandhairclinic.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thelondonskinandhairclinic.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/thelondonskinandhairclinic.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thelondonskinandhairclinic.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thelondonskinandhairclinic.com&force=1