# London Metropolitan Archives: Agent-Direct Score D (53.8%)

Site: https://www.thelondonarchives.org/
Report: https://directindex.org/r/thelondonarchives.org
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
London Metropolitan Archives is hard for agents to use.
An AI assistant can open London Metropolitan Archives's website. It can read what London Metropolitan Archives offers. To book or order, it is sent to Eventbrite, a marketplace.

## Direct links
- Menu: https://www.thelondonarchives.org/your-research/magna-carta-in-the-city-of-london
- Phone: +442073323820
- Address: 40 Northampton Rd, EC1R 0HB, London
- Prices: 3 prices on the site, the middle one £15.00

## Nearby, also direct
Places near London Metropolitan Archives that take a booking or an order on their own website, with no marketplace in between.
- Fly Easy Tours Ltd (260 m): https://directindex.org/r/flyeasytours.com
- Your Golf Travel (270 m): https://directindex.org/r/yourgolftravel.com
- Quentin Blake Centre for Illustration (360 m): https://directindex.org/r/qbcentre.org.uk
- ETOA - European tourism association (540 m): https://directindex.org/r/etoa.org
- Wexas Travel Management (620 m): https://directindex.org/r/wexas.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Tickets only through eventbrite.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **3 prices on the landing page, the middle one £15.00.** In London, the middle price of comparable sites that show prices is £128.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "London Metropolitan Archives",
  "url": "https://www.thelondonarchives.org/",
  "telephone": "+442073323820",
  "address": "40 Northampton Rd, EC1R 0HB, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.52538776,
    "longitude": -0.10754833
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# London Metropolitan Archives

> local business in 40 Northampton Rd, EC1R 0HB, London, London tours, attractions and museums. Phone +442073323820.

## Book or order directly

- Menu: https://www.thelondonarchives.org/your-research/magna-carta-in-the-city-of-london

## About

- Website: https://www.thelondonarchives.org/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Tickets and prices is an HTML page.** Agents can read the items and prices.

## Where it stands
Not ranked yet in London tours, attractions and museums.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | no |
| Publish the menu or price list as HTML | 13% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: Islington Museum (D, 244 m, https://directindex.org/r/islington.gov.uk); Fly Easy Tours Ltd (C, 260 m, https://directindex.org/r/flyeasytours.com); Your Golf Travel (B, 273 m, https://directindex.org/r/yourgolftravel.com); Artangel Office (F, 336 m, https://directindex.org/r/artangel.org.uk); Quentin Blake Centre for Illustration (B, 357 m, https://directindex.org/r/qbcentre.org.uk); Golden Circle Marrakech (D, 490 m, https://directindex.org/r/goldencirclemarrakech.com); GO London hiking (C, 525 m, https://directindex.org/r/golondonhiking.co.uk); ETOA - European tourism association (C, 542 m, https://directindex.org/r/etoa.org); The Luxury Chalet Company (D, 597 m, https://directindex.org/r/luxurychaletco.com); Wexas Travel Management (C, 623 m, https://directindex.org/r/wexas.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. London Metropolitan Archives wasn't one of them. See who was named: https://directindex.org/city/london-tours/recommended


Compared with its peers: Sites using Eventbrite 54% (19% A or B, 379 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/thelondonarchives.org/agent-view

## Businesses like London Metropolitan Archives in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites using Eventbrite in London tours, attractions and museums | 12 | 45% | 0% | 53.8% |

The best of the sites using Eventbrite in London tours, attractions and museums: GO London hiking (C 66.2%, https://directindex.org/r/golondonhiking.co.uk); Kirkaldy Testing Museum (C 58.5%, https://directindex.org/r/testingworks.org.uk); Freud Museum London (D 51.2%, https://directindex.org/r/freud.org.uk); RNLI Tower Pier Lifeboat Station (D 44.6%, https://directindex.org/r/rnli.org); Dorich House Museum (D 43.1%, https://directindex.org/r/dorichhousemuseum.org.uk).

## The direct record
What agents get for London Metropolitan Archives, as JSON: https://directindex.org/api/direct/thelondonarchives.org
- Book: none on record
- Order: none on record
- Menu: https://www.thelondonarchives.org/your-research/magna-carta-in-the-city-of-london (html_page; from the scan)
- Hours: none on record
- Phone: +442073323820
- Stable links that count: https://directindex.org/go/thelondonarchives.org/menu
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Eventbrite: Not stated. Eventbrite's terms of service (20 August 2025), section 13.1, bar scraping, crawling or automated means to extract data from the sites; they do not address an agent buying a ticket for a person; the separate API terms cover developer apps. Read 2026-10-15: https://www.eventbrite.com/help/en-us/articles/251210/eventbrite-terms-of-service/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/thelondonarchives.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/thelondonarchives.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thelondonarchives.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thelondonarchives.org&force=1
