# The Jolly Sailor: Agent-Direct Score D (53.8%)

Site: https://www.thejollysailorsouthnorwood.co.uk/index
Report: https://directindex.org/r/thejollysailorsouthnorwood.co.uk
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Jolly Sailor is hard for agents to use.
An AI assistant can open the website of The Jolly Sailor. It can read what The Jolly Sailor offers. It finds no link to book or order online, only a phone number.

## Direct links
- Menu: https://www.thejollysailorsouthnorwood.co.uk/drinks
- Phone: +44 20 3581 1865

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+13 points) Only a phone number or WhatsApp, which agents cannot use yet. If you take bookings or orders through a platform, link to it from the site so an agent can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Jolly Sailor",
  "url": "https://www.thejollysailorsouthnorwood.co.uk/index",
  "telephone": "+44 20 3581 1865",
  "email": "info@thejollysailorsouthnorwood.co.uk",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "High Street 64",
    "postalCode": "SE25 6EB",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.3992942,
    "longitude": -0.0745606
  },
  "openingHours": "Mo-We 14:00-23:00; Th 14:00-00:00; Fr 13:00-00:00; Sa 12:00-00:00; Su 12:00-23:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday"
      ],
      "opens": "14:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday"
      ],
      "opens": "14:00",
      "closes": "00:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "13:00",
      "closes": "00:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "00:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "23:00"
    }
  ],
  "hasMenu": "https://www.thejollysailorsouthnorwood.co.uk/drinks"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Jolly Sailor

> bar or pub in High Street 64 SE25 6EB London, London cafes and bars. Phone +44 20 3581 1865.

## Book or order directly

- Menu: https://www.thejollysailorsouthnorwood.co.uk/drinks

## Opening hours

Mo-We 14:00-23:00; Th 14:00-00:00; Fr 13:00-00:00; Sa 12:00-00:00; Su 12:00-23:00

## About

- Website: https://www.thejollysailorsouthnorwood.co.uk/index
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.

## Since the scan of 2026-10-14 (D then)
- Fixed: nothing
- New: nothing

## Where it stands
1310 of 2270 in London cafes and bars. Top 58% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 96% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 68% | no |
| Have an llms.txt | 11% | no |

Nearest places in the index: The White Hart (B, 2045 m, https://directindex.org/r/thewhitehartse19.co.uk); The Alma (B, 2046 m, https://directindex.org/r/thealmapub.com); Sunrise Cafe (D, 2213 m, https://directindex.org/r/placejuice.com); Everyman Bar (C, 2221 m, https://directindex.org/r/everymancinema.com); Cadence Performance (B, 2274 m, https://directindex.org/r/cadenceperformance.com); Bloom (C, 2282 m, https://directindex.org/r/bloomcafecrystalpalace.co.uk); Ivy and the Wolf – Plant Shop, Homeware & Café (B, 2316 m, https://directindex.org/r/ivyandthewolf.com); Craft & Courage (D, 2320 m, https://directindex.org/r/craftandcourage.co.uk); Westow House (A, 2330 m, https://directindex.org/r/westowhouse.co.uk); Nama Cake House (F, 2338 m, https://directindex.org/r/namacafe.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 54%, 2026-10-15 54%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/thejollysailorsouthnorwood.co.uk/agent-view

## Businesses like The Jolly Sailor in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 2270 | 52% | 37% | 53.8% |
| Sites built with WordPress in London cafes and bars | 744 | 65% | 46% | 53.8% |

The best of the sites built with WordPress in London cafes and bars: Bar Américain (A 100%, https://directindex.org/r/brasseriezedel.com); The Alexandra (A 100%, https://directindex.org/r/alexandrawimbledon.com); The Cherry Tree (A 100%, https://directindex.org/r/thecherrytreedulwich.co.uk); The Roundhouse (A 100%, https://directindex.org/r/theroundhousewandsworth.com); Hope & Anchor (A 95.4%, https://directindex.org/r/hopeandanchorbrixton.co.uk).

With the two fixes above (No structured data for the business; No booking or ordering link on the website) the score would be about 95.4%: 16th of 2,270 in London cafes and bars, up from 1310th.

## The direct record
What agents get for The Jolly Sailor, as JSON: https://directindex.org/api/direct/thejollysailorsouthnorwood.co.uk
- Book: none on record
- Order: none on record
- Menu: https://www.thejollysailorsouthnorwood.co.uk/drinks (html_page; from the scan)
- Hours: Mo-We 14:00-23:00; Th 14:00-00:00; Fr 13:00-00:00; Sa 12:00-00:00; Su 12:00-23:00 (open now) (from OpenStreetMap)
- Phone: +44 20 3581 1865
- Stable links that count: https://directindex.org/go/thejollysailorsouthnorwood.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thejollysailorsouthnorwood.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/thejollysailorsouthnorwood.co.uk/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thejollysailorsouthnorwood.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thejollysailorsouthnorwood.co.uk&force=1