# The Good Skin Company: Agent-Direct Score B (73.8%)

Site: https://thegoodskincompany.com/
Report: https://directindex.org/r/thegoodskincompany.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Good Skin Company is mostly ready for agents.

## Direct links
- Book directly: https://good-skin-company.uk1.cliniko.com/bookings#service (through cliniko acting for the business)

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "The Good Skin Company",
  "url": "https://thegoodskincompany.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "High Street"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4259635,
    "longitude": -0.3570389
  },
  "openingHours": "Fr 10:00-18:00; We,Th 10:00-19:00; Sa 10:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "10:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday"
      ],
      "opens": "10:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://good-skin-company.uk1.cliniko.com/bookings#service",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Good Skin Company

> beauty salon in High Street, London hairdressers and beauty salons.

## Book or order directly

- Book: https://good-skin-company.uk1.cliniko.com/bookings#service (through cliniko acting for the business)

## Opening hours

Fr 10:00-18:00; We,Th 10:00-19:00; Sa 10:00-17:00

## About

- Website: https://thegoodskincompany.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** address, opening hours
- **Appointments through cliniko on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
143 of 995 in London hairdressers and beauty salons. Top 14% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: Cyrus (F, 351 m, https://directindex.org/r/cyrushairdressers.co.uk); The Place (F, 1282 m, https://directindex.org/r/hairattheplace.co.uk); TW Perfection (C, 1337 m, https://directindex.org/r/twperfection.co.uk); Bodyshape (F, 1403 m, https://directindex.org/r/body-shape.co.uk); Ako Barber Shop (B, 1434 m, https://directindex.org/r/richmond-barbers.com); Gents Barber (F, 2173 m, https://directindex.org/r/gents-barbers.co.uk); Haka Barbers (F, 2790 m, https://directindex.org/r/service.gov.uk); Harri’s Beauty Clinic (C, 2794 m, https://directindex.org/r/harrisbeautyclinic.co.uk); Revitalise (C, 3328 m, https://directindex.org/r/revitalise-hair-beauty.com); Joseph's (B, 4131 m, https://directindex.org/r/joseph-hair.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Squarespace 65% (48% A or B, 7098 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/thegoodskincompany.com/agent-view

## Businesses like The Good Skin Company in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London hairdressers and beauty salons | 995 | 43% | 17% | 73.8% |
| Built with Squarespace in London hairdressers and beauty salons | 61 | 66% | 43% | 73.8% |
| Using Cliniko in London hairdressers and beauty salons | 2 | 73% | 100% | 73.8% |
| Built with Squarespace and using Cliniko in London hairdressers and beauty salons | 1 | 74% | 100% | 73.8% |

The best of Built with Squarespace in London hairdressers and beauty salons: Masaj (A 93.8%, https://directindex.org/r/masaj.me); Brow Base (B 81.5%, https://directindex.org/r/browbaselondon.co.uk); Eton Crop (B 81.5%, https://directindex.org/r/etoncrop.co.uk); Hilario Barbershop & Hair Salon (B 81.5%, https://directindex.org/r/hilario.uk); L' Spa Nails (B 81.5%, https://directindex.org/r/lspanails.com).

With the two fixes above (No price list of services found; Structured data is incomplete) the score would be about 87.7%: 4th of 995 in London hairdressers and beauty salons, up from 143rd.

## The direct record
What agents get for The Good Skin Company, as JSON: https://directindex.org/api/direct/thegoodskincompany.com
- Book: https://good-skin-company.uk1.cliniko.com/bookings#service (vendor on own site: Cliniko; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Fr 10:00-18:00; We,Th 10:00-19:00; Sa 10:00-17:00 (open now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/thegoodskincompany.com/book
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Cliniko: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 13 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thegoodskincompany.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/thegoodskincompany.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thegoodskincompany.com&force=1