# The Gentry: Agent-Direct Score F (16.9%)

Site: http://www.thegentry.co.nz/
Report: https://directindex.org/r/thegentry.co.nz
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Gentry is largely invisible to agents.
AI assistants can't open The Gentry's website, so they go by what other sites say about it.

## Direct links
- Phone: +6493030529
- Address: Commercial Bay Level1/7 Queen St, 1010, Auckland
- Prices: 13 prices on the site, the middle one NZ$55.00

## Nearby, also direct
Places near The Gentry that take a booking or an order on their own website, with no marketplace in between.
- Rodney Wayne (60 m): https://directindex.org/r/rodneywayne.co.nz
- The Face Place (120 m): https://directindex.org/r/thefaceplace.co.nz
- Room 104 (210 m): https://directindex.org/r/room104.co.nz

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In Auckland, 64% of comparable sites that show a year say 2025 or later.
- **13 prices on the landing page, the middle one NZ$55.00.** In Auckland, the middle price of comparable sites that show prices is NZ$79.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The Gentry",
  "url": "http://www.thegentry.co.nz/",
  "telephone": "+6493030529",
  "address": "Commercial Bay Level1/7 Queen St, 1010, Auckland",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -36.84382361,
    "longitude": 174.76642191
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it
- **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
837 of 908 in Auckland hairdressers and beauty salons. Top 92% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | no |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 58% | no |

Nearest places in the index: Rodney Wayne (D, 62 m, https://directindex.org/r/rodneywayne.co.nz); ProfessioNail (F, 81 m, https://directindex.org/r/bookingbeauty.co.nz); Gents and Rascals Barbershop (C, 96 m, https://directindex.org/r/gentsandrascals.co.nz); The Face Place (C, 119 m, https://directindex.org/r/thefaceplace.co.nz); High Carb Health Limited NZ (D, 150 m, https://directindex.org/r/highcarbhealth.com); Alara Beauty Studio (F, 207 m, https://directindex.org/r/alara.co.nz); Room 104 (B, 212 m, https://directindex.org/r/room104.co.nz); The Nail Lounge (F, 216 m, https://directindex.org/r/thenaillounge.co.nz); Smart Hair (D, 221 m, https://directindex.org/r/smarthair.co.nz); Auckland Thai Massage (D, 274 m, https://directindex.org/r/aucklandthaimassage.co.nz).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Fresha 50% (3% A or B, 2567 sites); This site 16.9%.

See what an AI agent reads on this site: https://directindex.org/r/thegentry.co.nz/agent-view

## Businesses like The Gentry in Auckland hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Auckland hairdressers and beauty salons | 908 | 52% | 21% | 16.9% |
| Sites built with WordPress in Auckland hairdressers and beauty salons | 286 | 57% | 24% | 16.9% |
| Sites using Fresha in Auckland hairdressers and beauty salons | 92 | 52% | 0% | 16.9% |
| Sites built with WordPress and using Fresha in Auckland hairdressers and beauty salons | 28 | 52% | 0% | 16.9% |

The best of the sites built with WordPress and using Fresha in Auckland hairdressers and beauty salons: Beautilase | Beauty Salon & Skin Care Clinic in Auckland (C 69.2%, https://directindex.org/r/beautilase.co.nz); Valet (C 67.7%, https://directindex.org/r/valetnails.co.nz); Cinderella Beauty & Spa (C 63.1%, https://directindex.org/r/cinderellabeauty.co.nz); La La Lashes (C 61.5%, https://directindex.org/r/lalalashes.co.nz); Edge Cut Colour and Beauty (C 60%, https://directindex.org/r/edgehairandbeautyalbany.co.nz).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Appointments only through fresha; Structured data is incomplete), the score would be about 84.6%. That would be 15th of 908 in Auckland hairdressers and beauty salons, up from 837th.

## The direct record
What agents get for The Gentry, as JSON: https://directindex.org/api/direct/thegentry.co.nz
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +6493030529

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/thegentry.co.nz/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thegentry.co.nz/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thegentry.co.nz&force=1