# The Fishmarket: Agent-Direct Score D (46.2%) Site: https://www.thefishmarketnewhaven.co.uk/ Report: https://directindex.org/r/thefishmarketnewhaven.co.uk Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.) The Fishmarket is hard for agents to use. An AI assistant can open the website of The Fishmarket. What The Fishmarket offers is on another site. To book or order, it is sent to Deliveroo, a marketplace. ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Ordering only through deliveroo.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps - **Menu or price list lives on another site.** (+5 points) The link points to deliveroo.co.uk, so the credit and the traffic go there. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # The Fishmarket > restaurant (seafood) in Pier Place 23A EH6 4LP Edinburgh, Edinburgh. ## Book or order directly - Menu: https://deliveroo.co.uk/menu/edinburgh/newhaven/the-fishmarket-newhaven ## Opening hours Mo-Su 11:00-22:00 ## About - Website: https://www.thefishmarketnewhaven.co.uk/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response. ## Where it stands 306 of 431 in Edinburgh. Top 71% of the sites scanned in this index. | What the top tenth of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 73% | no | | Let AI crawlers in (no edge block, no robots.txt block) | 95% | yes | | Structured data with address, phone and hours | 68% | no | | Have an llms.txt | 23% | no | Nearest places in the index: El Castillo Mexican Bar and Grill (C, 39 m, https://directindex.org/r/el-castillo.uk); Pier House (B, 64 m, https://directindex.org/r/lochfyne.com); Norah (B, 117 m, https://directindex.org/r/norahnewhaven.co.uk); Rishis Indian Aroma (F, 157 m, https://directindex.org/r/rishisedinburgh.co.uk); Stone fired (D, 496 m, https://directindex.org/r/stonefired.co.uk); Aida's Filipino Kitchen (F, 943 m, https://directindex.org/r/aidaskitchen.co.uk); SABZI (A, 946 m, https://directindex.org/r/sabzistreetfood.com); Otterstone Bar and Grill (F, 962 m, https://directindex.org/r/vphotel.co.uk); Hung Fung (C, 1000 m, https://directindex.org/r/hungfungonline.co.uk); Frankie & Benny's (A, 1011 m, https://directindex.org/r/frankieandbennys.com). ## What assistants answer Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included. Against its peers: Sites using Deliveroo 65% (41% A or B, 415 sites); This site 46.2%. See what an AI agent reads on this site: https://directindex.org/r/thefishmarketnewhaven.co.uk/agent-view ## Named by ChatGPT for "Seafood dinner with a view, table for four this week" in Edinburgh, October 2026 - "Seafood dinner with a view, table for four this week." (2026-10-15): ChatGPT with a link to this site. https://directindex.org/city/edinburgh/recommended/seafood-view Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/thefishmarketnewhaven.co.uk.svg ## Businesses like The Fishmarket in Edinburgh | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Edinburgh | 431 | 56% | 45% | 46.2% | | Sites using Deliveroo in Edinburgh | 6 | 60% | 33% | 46.2% | The best of the sites using Deliveroo in Edinburgh: FacePlant Foods (B 72.3%, https://directindex.org/r/faceplantfoods.co.uk); Sambuca (B 72.3%, https://directindex.org/r/sambucaitalianrestaurant.co.uk); Alaburrito (C 66.2%, https://directindex.org/r/alaburrito.co.uk); itsu (C 55.4%, https://directindex.org/r/itsu.com); Potoba (D 45.1%, https://directindex.org/r/potoba.co.uk). With the three fixes above (No structured data for the business; Ordering only through deliveroo; Menu or price list lives on another site) the score would be about 95.4%: 6th of 431 in Edinburgh, up from 306th. ## The direct record What agents get for The Fishmarket, as JSON: https://directindex.org/api/direct/thefishmarketnewhaven.co.uk - Book: none on record - Order: none on record - Menu: https://deliveroo.co.uk/menu/edinburgh/newhaven/the-fishmarket-newhaven (external; from the scan) - Hours: Mo-Su 11:00-22:00 (open now) (from OpenStreetMap) - Phone: none on record - Stable links that count: https://directindex.org/go/thefishmarketnewhaven.co.uk/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured - Vendor terms for agents, Deliveroo: Not stated. Deliveroo's terms of service (6 October 2026) and terms of use say nothing about bots or automated ordering; they bar access without authority and interference with the service; no agent programme was found. Read 2026-10-15: https://deliveroo.co.uk/legal Not measured at this scan; the next scan measures it. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 2 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thefishmarketnewhaven.co.uk - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/thefishmarketnewhaven.co.uk/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/thefishmarketnewhaven.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=thefishmarketnewhaven.co.uk&force=1