# The Fernery Mosman: Agent-Direct Score F (36.9%)

Site: https://www.thefernerymosman.com.au/reservations/#id-reserve
Report: https://directindex.org/r/thefernerymosman.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Fernery Mosman is largely invisible to agents.
AI assistants can't open The Fernery Mosman's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.thefernerymosman.com.au/reservations/#id-reserve (on the business's own site)
- Phone: +61299602888

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows 0284599410, but OpenStreetMap or Overture Maps lists +61299602888. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The Fernery Mosman",
  "url": "https://www.thefernerymosman.com.au/reservations/#id-reserve",
  "telephone": "+61299602888",
  "address": "719 Military Rd, 2088, Sydney",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -33.82831,
    "longitude": 151.24374
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.thefernerymosman.com.au/reservations/#id-reserve",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
1942 of 2594 in Sydney cafes and bars. Top 75% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 95% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 32% | no |
| Have an llms.txt | 23% | no |

Nearest places in the index: Avenue Road Cafe (B, 217 m, https://directindex.org/r/avenueroadcafe.com.au); The Classic Cupcake Co (F, 241 m, https://directindex.org/r/theccc.com.au); The Source Espresso Bar (F, 290 m, https://directindex.org/r/thesourceespresso.com); Bloom at Mosman (D, 355 m, https://directindex.org/r/bloomatmosman.com.au); The Hunter (D, 445 m, https://directindex.org/r/hunterwinebar.com); Buena Vista Hotel (B, 448 m, https://directindex.org/r/thebuena.com.au); Don Adan Coffee House, Don Adan Coffee Too & Don Adan Coffee Tree (F, 497 m, https://directindex.org/r/donadancoffee.com.au); The Boathouse (B, 859 m, https://directindex.org/r/theboathousegroup.com.au); Analog (F, 922 m, https://directindex.org/r/analogmosman.com); Shot on Military (F, 1280 m, https://directindex.org/r/shotonmilitary.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 36.9%.

See what an AI agent reads on this site: https://directindex.org/r/thefernerymosman.com.au/agent-view

## Businesses like The Fernery Mosman in Sydney cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Sydney cafes and bars | 2594 | 54% | 30% | 36.9% |
| Sites built with WordPress in Sydney cafes and bars | 866 | 61% | 36% | 36.9% |

The best of the sites built with WordPress in Sydney cafes and bars: Cafe Xpress 31 (A 100%, https://directindex.org/r/cafexpress31.com.au); Cardea (A 100%, https://directindex.org/r/cardeasydney.com.au); Kuro (A 100%, https://directindex.org/r/kurosydney.com); Lapstone Hotel (A 100%, https://directindex.org/r/lapstonehotel.com.au); Richard's On The Park (A 100%, https://directindex.org/r/kookaburrahotel.au).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 25th of 2,594 in Sydney cafes and bars, up from 1942nd.

## The direct record
What agents get for The Fernery Mosman, as JSON: https://directindex.org/api/direct/thefernerymosman.com.au
- Book: https://www.thefernerymosman.com.au/reservations/#id-reserve (own site; found by the scan of 2026-10-18, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61299602888
- Stable links that count: https://directindex.org/go/thefernerymosman.com.au/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/thefernerymosman.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thefernerymosman.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thefernerymosman.com.au&force=1