# Farm And Market: Agent-Direct Score C (55.8%)

Site: https://www.thefarmandmarket.com
Report: https://directindex.org/r/thefarmandmarket.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Farm And Market is partly visible to agents.
Some AI assistants are turned away by Farm And Market's website. It can read what Farm And Market offers. It finds a way to book or order directly, through SpotOn.

## Direct links
- Book directly: https://tmt.spotapps.co/job-listings?spot_id=176356&callback_url=https://thefarmandmarket.com/# (through spoton acting for the business)
- Order directly: https://order.chownow.com/order/38585/locations/58739 (through chownow acting for the business)
- Menu: https://thefarmandmarket.com/denver-rino-farm-and-market-food-menu
- Phone: 13039276652
- Address: 2401 Larimer St, Denver 80205-2122

## Nearby, also direct
Places near Farm And Market that take a booking or an order on their own website, with no marketplace in between.
- Billy's Gourmet Hot Dogs (80 m): https://directindex.org/r/billysgourmethotdogs.com
- Fin N' Tonic (100 m): https://directindex.org/r/fin-n-tonic.com
- Work and Class (150 m): https://directindex.org/r/workandclassdenver.com
- Cart Driver Ri No (160 m): https://directindex.org/r/cart-driver.com
- MST Denver (200 m): https://directindex.org/r/mstdenver.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Farm And Market",
  "url": "https://www.thefarmandmarket.com",
  "telephone": "13039276652",
  "address": "2401 Larimer St, Denver 80205-2122",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.757022,
    "longitude": -104.987844
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://tmt.spotapps.co/job-listings?spot_id=176356&callback_url=https://thefarmandmarket.com/#",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.chownow.com/order/38585/locations/58739",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Farm And Market

> local business in 2401 Larimer St, Denver 80205-2122, Denver. Phone 13039276652.

## Book or order directly

- Book: https://tmt.spotapps.co/job-listings?spot_id=176356&callback_url=https://thefarmandmarket.com/# (through spoton acting for the business)
- Order: https://order.chownow.com/order/38585/locations/58739 (through chownow acting for the business)
- Menu: https://thefarmandmarket.com/denver-rino-farm-and-market-food-menu

## About

- Website: https://www.thefarmandmarket.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through spoton on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Ordering through chownow on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
798 of 1435 in Denver. Top 56% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 98% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 91% | no |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 33% | no |

Nearest places in the index: Billy's Gourmet Hot Dogs (B, 78 m, https://directindex.org/r/billysgourmethotdogs.com); Fin N' Tonic (A, 95 m, https://directindex.org/r/fin-n-tonic.com); Super Mega Bien (F, 120 m, https://directindex.org/r/supermegabien.com); Work and Class (B, 149 m, https://directindex.org/r/workandclassdenver.com); Cart Driver Ri No (B, 156 m, https://directindex.org/r/cart-driver.com); MST Denver (B, 198 m, https://directindex.org/r/mstdenver.com); Cheesesteak Connection (F, 201 m, https://directindex.org/r/cheesesteakconnection.com); Stowaway Kitchen (A, 205 m, https://directindex.org/r/stowawaydenver.com); Royal Crust (F, 223 m, https://directindex.org/r/royalcrust.com); La Diabla Pozole Y Mezcal (D, 239 m, https://directindex.org/r/pangea-concepts.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Denver and named 102 places. Farm And Market wasn't one of them. See who was named: https://directindex.org/city/denver/recommended


Compared with its peers: Sites using SpotOn 78% (69% A or B, 2369 sites); Sites using ChowNow 73% (55% A or B, 1147 sites); This site 55.8%.

See what an AI agent reads on this site: https://directindex.org/r/thefarmandmarket.com/agent-view

## Businesses like Farm And Market in Denver

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Denver | 1435 | 56% | 39% | 55.8% |
| Sites using SpotOn in Denver | 82 | 77% | 61% | 55.8% |

The best of the sites using SpotOn in Denver: Ace Eat Serve (A 100%, https://directindex.org/r/aceeatserve.com); SubCulture (A 100%, https://directindex.org/r/thisissubculture.com); The Funky Buddha (A 100%, https://directindex.org/r/thefunkybuddhabar.com); ViewHouse Eatery, Bar & Rooftop (A 100%, https://directindex.org/r/viewhouse.com); Bella Italia (A 95.4%, https://directindex.org/r/bellaitaliadenver.com).

With the two fixes above (No structured data for the business; The server turns AI crawlers away at the door), the score would be about 87.7%. That would be 176th of 1,435 in Denver, up from 798th.

## The direct record
What agents get for Farm And Market, as JSON: https://directindex.org/api/direct/thefarmandmarket.com
- Book: https://tmt.spotapps.co/job-listings?spot_id=176356&callback_url=https://thefarmandmarket.com/# (vendor on own site: SpotOn; found by the scan of 2026-10-23, not yet tested)
- Order: https://order.chownow.com/order/38585/locations/58739 (vendor on own site: ChowNow; found by the scan of 2026-10-23, not yet tested)
- Menu: https://thefarmandmarket.com/denver-rino-farm-and-market-food-menu (html_page; from the scan)
- Hours: none on record
- Phone: 13039276652
- Stable links that count: https://directindex.org/go/thefarmandmarket.com/book, https://directindex.org/go/thefarmandmarket.com/order, https://directindex.org/go/thefarmandmarket.com/menu
- Agents and people followed 2 direct links to this business this month (2 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, SpotOn: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thefarmandmarket.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/thefarmandmarket.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thefarmandmarket.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thefarmandmarket.com&force=1