# The Fallow Deer: Agent-Direct Score D (50.8%)

Site: http://thefallowdeer.com/
Report: https://directindex.org/r/thefallowdeer.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Fallow Deer is hard for agents to use.
Some AI assistants are turned away by The Fallow Deer's website. It can read what The Fallow Deer offers. It finds a phone number, but no link to book or order online.

## Direct links
- Menu: https://thefallowdeer.com/menu/
- Phone: +442089432578
- Address: High Street 130 TW11 8JB Teddington
- Hours, from OpenStreetMap · Overture Maps: Mon–Thu 08:00–17:00; Fri 08:00–17:00, 18:00–23:00; Sat 08:00–17:00; Sun 09:00–17:00
- Its menu mentions: vegan options, vegetarian dishes, allergens

## Nearby, also direct
Places near The Fallow Deer that take a booking or an order on their own website, with no marketplace in between.
- Cafe Benedict (330 m): https://directindex.org/r/cafebenedict.co.uk
- The Anglers (440 m): https://directindex.org/r/anglers-teddington.co.uk
- The Park (490 m): https://directindex.org/r/parkhotelteddington.com
- Swiss Bread Bakery & Café (1.1 km): https://directindex.org/r/swiss-bread.com
- It's All About The Beer (1.2 km): https://directindex.org/r/carpentersarms-ascot.co.uk

## What to fix first
- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "The Fallow Deer",
  "url": "http://thefallowdeer.com/",
  "telephone": "+442089432578",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "High Street 130",
    "postalCode": "TW11 8JB",
    "addressLocality": "Teddington"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4272585,
    "longitude": -0.3278842
  },
  "openingHours": "Mo-Th,Sa 08:00-17:00; Fr 08:00-17:00,18:00-23:00; Su 09:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Saturday"
      ],
      "opens": "08:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "08:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "18:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "hasMenu": "https://thefallowdeer.com/menu/"
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Menu or price list is an HTML page.** Agents can read the items and prices.

## Where it stands
3081 of 5693 in London cafes and bars. Top 54% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 93% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 49% | no |
| Have an llms.txt | 22% | yes |

Nearest places in the index: Organically FoodSpot (C, 85 m, https://directindex.org/r/uk.com); Cafe Benedict (C, 325 m, https://directindex.org/r/cafebenedict.co.uk); The Anglers (A, 438 m, https://directindex.org/r/anglers-teddington.co.uk); The Park (B, 492 m, https://directindex.org/r/parkhotelteddington.com); Woof Coffee (F, 746 m, https://directindex.org/r/woofcoffee.com); Masons Arms (D, 777 m, https://directindex.org/r/the-masons-arms.co.uk); Little Sport Star (D, 912 m, https://directindex.org/r/littlesportstar.com); Swiss Bread Bakery & Café (D, 1137 m, https://directindex.org/r/swiss-bread.com); Mr Panda London Bubble Tea & Kitchen (B, 1150 m, https://directindex.org/r/mrpandalondon.com); It's All About The Beer (A, 1224 m, https://directindex.org/r/carpentersarms-ascot.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London cafes and bars and named 83 places. The Fallow Deer wasn't one of them. See who was named: https://directindex.org/city/london-cafes-bars/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/thefallowdeer.com/agent-view

## Businesses like The Fallow Deer in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 5693 | 50% | 30% | 50.8% |
| Sites built with WordPress in London cafes and bars | 1681 | 61% | 38% | 50.8% |

The best of the sites built with WordPress in London cafes and bars: Artistcafelondon (A 100%, https://directindex.org/r/artistcafelondon.co.uk); Bar Américain (A 100%, https://directindex.org/r/brasseriezedel.com); Cinnamon Culture (A 100%, https://directindex.org/r/cinnamonculture.com); Eastcheap Records (A 100%, https://directindex.org/r/eastcheaprecords.com); Loiutyr (A 100%, https://directindex.org/r/laballerina.co.uk).

With the three fixes above (No booking or ordering link on the website; The server turns AI crawlers away at the door; Structured data is incomplete), the score would be about 95.4%. That would be 52nd of 5,693 in London cafes and bars, up from 3081st.

## The direct record
What agents get for The Fallow Deer, as JSON: https://directindex.org/api/direct/thefallowdeer.com
- Book: none on record
- Order: none on record
- Menu: https://thefallowdeer.com/menu/ (html_page; from the scan)
- Hours: Mo-Th,Sa 08:00-17:00; Fr 08:00-17:00,18:00-23:00; Su 09:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +442089432578
- Stable links that count: https://directindex.org/go/thefallowdeer.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 16 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thefallowdeer.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/thefallowdeer.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thefallowdeer.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thefallowdeer.com&force=1