# The Face Lab: Agent-Direct Score B (81.5%)

Site: http://thefacelab.ca/
Report: https://directindex.org/r/thefacelab.ca
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Face Lab is mostly ready for agents.
An AI assistant can open The Face Lab's website. What The Face Lab offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.thefacelab.ca/new-treatments (on the business's own site)
- Order directly: https://squareup.com/gift/YT63VJZT6PFC8/order (through square acting for the business)
- Menu: https://www.thefacelab.ca/s/Treatment-Menu-Updated-10072026.pdf
- Phone: 4166403242

## What to fix first

- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Price list of services is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The Face Lab",
  "url": "http://thefacelab.ca/",
  "telephone": "4166403242",
  "address": "1457 Dundas St West 201, M6J 1Y7, Toronto",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.6494689,
    "longitude": -79.4305843
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.thefacelab.ca/new-treatments",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://squareup.com/gift/YT63VJZT6PFC8/order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Face Lab

> local business in 1457 Dundas St West 201, M6J 1Y7, Toronto, Toronto hairdressers and beauty salons. Phone 4166403242.

## Book or order directly

- Book: https://www.thefacelab.ca/new-treatments (on the business's own site)
- Order: https://squareup.com/gift/YT63VJZT6PFC8/order (through square acting for the business)
- Menu: https://www.thefacelab.ca/s/Treatment-Menu-Updated-10072026.pdf

## About

- Website: http://thefacelab.ca/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.
- **Ordering through square on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
104 of 2213 in Toronto hairdressers and beauty salons. Top 5% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 18% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 56% | no |

Nearest places in the index: Lebel and Crowe (C, 90 m, https://directindex.org/r/commonpeoplesalon.ca); Fifteen Twelve Salon (C, 159 m, https://directindex.org/r/shopfifteentwelve.com); Sandi White Studio (B, 170 m, https://directindex.org/r/sandiwhite.ca); Loft Urban Salon Toronto (B, 295 m, https://directindex.org/r/thelofttoronto.ca); Grateful Head (C, 355 m, https://directindex.org/r/gratefulheadsalon.ca); ESHK Hair Toronto (B, 359 m, https://directindex.org/r/eshk-hair.com); Nuova Pelle Cosmetic Clinic (C, 368 m, https://directindex.org/r/nuovapelle.ca); VSL Beauty Bar (F, 376 m, https://directindex.org/r/vslbeauty.ca); Splash Steam and Sauna (F, 394 m, https://directindex.org/r/splashsteamandsauna.com); Blade Beauty Boutique (C, 395 m, https://directindex.org/r/bladebeauty.ca).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Squarespace 65% (49% A or B, 11547 sites); Sites using Square 65% (41% A or B, 1644 sites); This site 81.5%.

See what an AI agent reads on this site: https://directindex.org/r/thefacelab.ca/agent-view

## Businesses like The Face Lab in Toronto hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Toronto hairdressers and beauty salons | 2213 | 52% | 25% | 81.5% |
| Sites built with Squarespace in Toronto hairdressers and beauty salons | 206 | 67% | 50% | 81.5% |
| Sites using Square in Toronto hairdressers and beauty salons | 103 | 63% | 36% | 81.5% |
| Sites built with Squarespace and using Square in Toronto hairdressers and beauty salons | 15 | 70% | 67% | 81.5% |

The best of the sites built with Squarespace and using Square in Toronto hairdressers and beauty salons: Shervin Mr. Fade (B 78.8%, https://directindex.org/r/shervin-mrfade.com); Lovoux (B 75.4%, https://directindex.org/r/lovoux.com); Salon August (B 75.4%, https://directindex.org/r/salonaugust.com); Tac-TiQ Hair Salon (B 75.4%, https://directindex.org/r/canadastyles.com); Sandi White Studio (B 73.8%, https://directindex.org/r/sandiwhite.ca).

With the two fixes above (Structured data is incomplete; Price list of services is a PDF), the score would be about 95.4%, which would be first of 2,213 in Toronto hairdressers and beauty salons.

## The direct record
What agents get for The Face Lab, as JSON: https://directindex.org/api/direct/thefacelab.ca
- Book: https://www.thefacelab.ca/new-treatments (own site; found by the scan of 2026-10-19, not yet tested)
- Order: https://squareup.com/gift/YT63VJZT6PFC8/order (vendor on own site: Square; found by the scan of 2026-10-19, not yet tested)
- Menu: https://www.thefacelab.ca/s/Treatment-Menu-Updated-10072026.pdf (pdf; from the scan)
- Hours: none on record
- Phone: 4166403242
- Stable links that count: https://directindex.org/go/thefacelab.ca/book, https://directindex.org/go/thefacelab.ca/order, https://directindex.org/go/thefacelab.ca/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes

Found one hop past the home page: contact page /contact-us: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 13 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thefacelab.ca
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/thefacelab.ca/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thefacelab.ca/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thefacelab.ca&force=1