# Face Haus: Agent-Direct Score F (35.4%)

Site: http://www.thefacehaus.com/
Report: https://directindex.org/r/thefacehaus.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Face Haus is largely invisible to agents.
AI assistants can't open Face Haus's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://booking.thefacehaus.com/ (on the business's own site)
- Phone: +19175659221
- Address: 1140 3rd Ave, 10065-6116, New York
- Prices: 53 prices on the site, the middle one $36.00

## Nearby, also direct
Places near Face Haus that take a booking or an order on their own website, with no marketplace in between.
- Jean Claude Biguine (180 m): https://directindex.org/r/biguine.us
- Hairapy By ET (250 m): https://directindex.org/r/hairapybyet.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **The footer says © 2020.** Visitors and assistants may read that year as the last time anyone looked after the site.
- **53 prices on the landing page, the middle one $36.00.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Face Haus",
  "url": "http://www.thefacehaus.com/",
  "telephone": "+19175659221",
  "address": "1140 3rd Ave, 10065-6116, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.766335,
    "longitude": -73.963432
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://booking.thefacehaus.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
3568 of 4986 in New York hairdressers and beauty salons. Top 72% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 48% | no |

Nearest places in the index: Amoy (B, 167 m, https://directindex.org/r/amoycouturehair.com); Jean Claude Biguine (B, 177 m, https://directindex.org/r/biguine.us); Hairapy By ET (B, 249 m, https://directindex.org/r/hairapybyet.com); Davide Torchio Hair Salon New York (F, 285 m, https://directindex.org/r/davidetorchiosalon.com); Elite Barbers (D, 288 m, https://directindex.org/r/elitebarbersnyc.com); Lovella Salon (C, 301 m, https://directindex.org/r/lovellanyc.com); Renaissance Medical By Dr. Yixiu Zheng (C, 330 m, https://directindex.org/r/zhengmd.com); York Barber Shop (C, 342 m, https://directindex.org/r/yorkbarbershop.com); Arya Salon Nyc (C, 348 m, https://directindex.org/r/arya.salon); Mankind Barbers (B, 364 m, https://directindex.org/r/mankindbarbersnyc.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 48% (26% A or B, 7656 sites); This site 35.4%.

See what an AI agent reads on this site: https://directindex.org/r/thefacehaus.com/agent-view

## Businesses like Face Haus in New York hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York hairdressers and beauty salons | 4986 | 48% | 19% | 35.4% |
| Sites built with Shopify in New York hairdressers and beauty salons | 99 | 45% | 22% | 35.4% |

The best of the sites built with Shopify in New York hairdressers and beauty salons: Sugared + Bronzed (A 87.5%, https://directindex.org/r/sugaredandbronzed.com); The Organic Pharmacy (B 78.5%, https://directindex.org/r/theorganicpharmacy.com); Jolieden's Beauty Bar (B 76.9%, https://directindex.org/r/joliedensbeautybar.com); Ania Rybka Salon (B 75.4%, https://directindex.org/r/aniarybkasalon.com); Ascend Day Spa (B 75.4%, https://directindex.org/r/ascendspa.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 4,986 in New York hairdressers and beauty salons.

This site appears in 2 cities (2 places on thefacehaus.com). https://directindex.org/brand/thefacehaus.com

## The direct record
What agents get for Face Haus, as JSON: https://directindex.org/api/direct/thefacehaus.com
- Book: https://booking.thefacehaus.com/ (own site; found by the scan of 2026-10-23, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +19175659221
- Stable links that count: https://directindex.org/go/thefacehaus.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/thefacehaus.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thefacehaus.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thefacehaus.com&force=1