# The Estie: Agent-Direct Score D (53.8%)

Site: http://www.theestie.com/
Report: https://directindex.org/r/theestie.com
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Estie is hard for agents to use.
An AI assistant can open the website of The Estie. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly, through Square.

## Direct links
- Order directly: https://the-estie.square.site/ (through square acting for the business)
- Phone: +17869212926

## What to fix first

- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The Estie",
  "url": "http://www.theestie.com/",
  "telephone": "+17869212926",
  "address": "245 NE 14th St, 33132-1601, Miami",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 25.788565,
    "longitude": -80.189579
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://the-estie.square.site/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Ordering through square on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
1124 of 2337 in Miami hairdressers and beauty salons. Top 48% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 12% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 56% | yes |

Nearest places in the index: Permanista (D, 1 m, https://directindex.org/r/permanista.com); Beauty Connect (B, 28 m, https://directindex.org/r/bluxlash.com); Oxy Salon Suites (D, 45 m, https://directindex.org/r/oxysalonsuites.com); Signature Hairstyling (F, 54 m, https://directindex.org/r/signaturehairstyling.com); Mommyssage (D, 68 m, https://directindex.org/r/prenatalmassagemiami.com); Simon Barbershop (F, 77 m, https://directindex.org/r/simon-barbershop.com); Scissorhandsbarbershopmiami (D, 259 m, https://directindex.org/r/scissorhandsbarbershopfl.com); The Dapper Scoundrel (C, 293 m, https://directindex.org/r/thedapperscoundrel.com); HeadSpace Salon (F, 363 m, https://directindex.org/r/glossgenuis.com); Lash Lux (D, 370 m, https://directindex.org/r/lashluxmiami.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.


Against its peers: Sites built with GoDaddy Website Builder 44% (17% A or B, 1146 sites); Sites using Square 65% (42% A or B, 1380 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/theestie.com/agent-view

## Businesses like The Estie in Miami hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Miami hairdressers and beauty salons | 2337 | 48% | 20% | 53.8% |
| Sites built with GoDaddy Website Builder in Miami hairdressers and beauty salons | 129 | 32% | 5% | 53.8% |
| Sites using Square in Miami hairdressers and beauty salons | 138 | 63% | 35% | 53.8% |
| Sites built with GoDaddy Website Builder and using Square in Miami hairdressers and beauty salons | 10 | 42% | 10% | 53.8% |

The best of the sites built with GoDaddy Website Builder and using Square in Miami hairdressers and beauty salons: Glam Beauty Lounge and Spa (B 72.3%, https://directindex.org/r/glambeautyloungeandspa.com); Andrea skin care (C 55.4%, https://directindex.org/r/andreaskincaremiami.com); Jules Of the Nile Salon (D 46.2%, https://directindex.org/r/julesofthenilesalon.com); Piel De Miel Spa (D 46.2%, https://directindex.org/r/pieldemielspa.com); Turn Back Time Facials (D 46.2%, https://directindex.org/r/turnbacktimefacials.com).

With the two fixes above (No structured data for the business; No price list of services found) the score would be about 87.7%: 9th of 2,337 in Miami hairdressers and beauty salons, up from 1124th.

## The direct record
What agents get for The Estie, as JSON: https://directindex.org/api/direct/theestie.com
- Book: none on record
- Order: https://the-estie.square.site/ (vendor on own site: Square; found by the scan of 2026-10-17, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +17869212926
- Stable links that count: https://directindex.org/go/theestie.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes
- Vendor terms for agents, Square: Yes. Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Read 2026-10-15: https://squareup.com/us/en/press/claude-chatgpt-integrations

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/theestie.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/theestie.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/theestie.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=theestie.com&force=1