# The Dapper Fox: Agent-Direct Score C (60%)

Site: https://thedapperfoxbarbers.co.uk
Report: https://directindex.org/r/thedapperfoxbarbers.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Dapper Fox is partly visible to agents.

## Direct links
- Phone: +44 20 8977 7500

## What to fix first
- **Appointments only through fresha.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Price list of services lives on another site.** (+5 points) The link points to fresha.com, so the credit and the traffic go there. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "The Dapper Fox",
  "url": "https://thedapperfoxbarbers.co.uk",
  "telephone": "+44 20 8977 7500",
  "email": "info@thedapperfoxbarbers.co.uk",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Ryeland Boulevard 27",
    "postalCode": "SW18 1UN",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4572057,
    "longitude": -0.1932245
  },
  "openingHours": "Mo-Fr 09:00-18:00; Sa 09:00-18:00; Su 10:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
366 of 995 in London hairdressers and beauty salons. Top 37% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 31% | yes |

Nearest places in the index: iLuvo Beauty (B, 109 m, https://directindex.org/r/iluvo.co.uk); Tomas Bak Hair & Beauty (B, 431 m, https://directindex.org/r/tomasbak.com); Barnes & Bray (D, 435 m, https://directindex.org/r/barnesandbray.com); Lady J (F, 513 m, https://directindex.org/r/markplant.co.uk); Seven Garçons (F, 764 m, https://directindex.org/r/sevengarcons.com); Victoria Nails Bar (C, 1225 m, https://directindex.org/r/camerini.co.uk); Peterpenny’s (C, 1443 m, https://directindex.org/r/peterpennys.co.uk); Four Mirrors (B, 1594 m, https://directindex.org/r/fourmirrors.co.uk); Vanity (B, 1694 m, https://directindex.org/r/vanityaesthetics.co.uk); Hay Beauty (F, 1783 m, https://directindex.org/r/chevilleparquet.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using Fresha 53% (3% A or B, 147 sites); This site 60%.

See what an AI agent reads on this site: https://directindex.org/r/thedapperfoxbarbers.co.uk/agent-view

## Businesses like The Dapper Fox in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London hairdressers and beauty salons | 995 | 43% | 17% | 60% |
| Built with WordPress in London hairdressers and beauty salons | 350 | 62% | 31% | 60% |
| Using Fresha in London hairdressers and beauty salons | 45 | 52% | 7% | 60% |
| Built with WordPress and using Fresha in London hairdressers and beauty salons | 16 | 52% | 0% | 60% |

The best of Built with WordPress and using Fresha in London hairdressers and beauty salons: The Nailounge (C 66.2%, https://directindex.org/r/thenailounge.co.uk); Tony's Mens Hairstylists (C 66.2%, https://directindex.org/r/tonysbarbers.co.uk); Ben Forrest (C 60%, https://directindex.org/r/benforrest.co.uk); The Shoreditch SPA (C 60%, https://directindex.org/r/theshoreditchspa.com); Garcia Hair Lounge (C 58.5%, https://directindex.org/r/garciahairlounge.co.uk).

With the three fixes above (Appointments only through fresha; Structured data is incomplete; Price list of services lives on another site) the score would be about 95.4%: first of 995 in London hairdressers and beauty salons.

## The direct record
What agents get for The Dapper Fox, as JSON: https://directindex.org/api/direct/thedapperfoxbarbers.co.uk
- Book: none on record
- Order: none on record
- Menu: https://www.fresha.com/a/the-dapper-fox-wandsworth-london-27-ryeland-boulevard-mlzuikpw/all-offer?multi=true&amp;menu=true&amp;entryPoint=venue_choose_location (external; from the scan)
- Hours: Mo-Fr 09:00-18:00; Sa 09:00-18:00; Su 10:00-17:00 (open now) (from OpenStreetMap)
- Phone: +44 20 8977 7500
- Stable links that count: https://directindex.org/go/thedapperfoxbarbers.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 11 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thedapperfoxbarbers.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/thedapperfoxbarbers.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thedapperfoxbarbers.co.uk&force=1