# The Craft Beer Co.: Agent-Direct Score B (73.8%)

Site: http://www.thecraftbeerco.com/hammersmith
Report: https://directindex.org/r/thecraftbeerco.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Craft Beer Co. is mostly ready for agents.

## Direct links
- Book directly: https://book.thecraftbeerco.com/?pub=hammersmith (on the business's own site)
- Phone: +44 20 8748 7033

## What to fix first
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list lives on another site.** (+5 points) The link points to theclementattlee.co.uk, so the credit and the traffic go there. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Agents and browsers downrank or refuse it.
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Craft Beer Co.",
  "url": "http://www.thecraftbeerco.com/hammersmith",
  "telephone": "+44 20 8748 7033",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Broadway Shopping Centre 17-18",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4916954,
    "longitude": -0.2241818
  },
  "acceptsReservations": "https://book.thecraftbeerco.com/?pub=hammersmith",
  "hasMenu": "https://www.theclementattlee.co.uk/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://book.thecraftbeerco.com/?pub=hammersmith",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Craft Beer Co.

> bar or pub in Broadway Shopping Centre 17-18 London, London cafes and bars. Phone +44 20 8748 7033.

## Book or order directly

- Book: https://book.thecraftbeerco.com/?pub=hammersmith (on the business's own site)
- Menu: https://www.theclementattlee.co.uk/

## About

- Website: http://www.thecraftbeerco.com/hammersmith
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Booking on your own site.** Agents can book without a marketplace in the loop.

## Where it stands
601 of 2869 in London cafes and bars. Top 21% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 93% | yes |
| Structured data with address, phone and hours | 56% | no |
| Have an llms.txt | 13% | no |

Nearest places in the index: Distillers (A, 273 m, https://directindex.org/r/distillershammersmith.co.uk); Dartmouth Castle (F, 393 m, https://directindex.org/r/thedartmouthcastle.co.uk); The Stonemasons Arms (B, 510 m, https://directindex.org/r/stonemasonsarms.co.uk); The Queen's Head (A, 521 m, https://directindex.org/r/queensheadhammersmith.co.uk); The Blue Boat (A, 528 m, https://directindex.org/r/theblueboat.co.uk); Latymers (A, 546 m, https://directindex.org/r/latymershammersmith.co.uk); Smith's Cocktail Bar (D, 623 m, https://directindex.org/r/brookgreenhotel.co.uk); Credit Munch Cafe (D, 662 m, https://directindex.org/r/creditmunchcatering.co.uk); Bertotti (A, 678 m, https://directindex.org/r/bertotti.co.uk); Mooboo Bubble Tea (B, 727 m, https://directindex.org/r/mooboo.co).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Squarespace 64% (46% A or B, 6916 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/thecraftbeerco.com/agent-view

## Businesses like The Craft Beer Co. in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London cafes and bars | 2869 | 44% | 31% | 73.8% |
| Built with Squarespace in London cafes and bars | 326 | 69% | 52% | 73.8% |

The best of Built with Squarespace in London cafes and bars: Humble Grape (A 100%, https://directindex.org/r/humblegrape.co.uk); Nightjar (A 100%, https://directindex.org/r/barnightjar.com); Balls (A 93.8%, https://directindex.org/r/shoreditchballs.com); Brags & Brams (A 93.8%, https://directindex.org/r/bragsandbrams.com); Coach and Horses (A 93.8%, https://directindex.org/r/thecoachandhorses.info).

With the three fixes above (Structured data is incomplete; Menu or price list lives on another site; No working HTTPS) the score would be about 95.4%: 17th of 2,869 in London cafes and bars, up from 601st.

## The direct record
What agents get for The Craft Beer Co., as JSON: https://directindex.org/api/direct/thecraftbeerco.com
- Book: https://book.thecraftbeerco.com/?pub=hammersmith (own site; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: https://www.theclementattlee.co.uk/ (external; from the scan)
- Hours: none on record
- Phone: +44 20 8748 7033
- Stable links that count: https://directindex.org/go/thecraftbeerco.com/book, https://directindex.org/go/thecraftbeerco.com/menu

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 11 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thecraftbeerco.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/thecraftbeerco.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thecraftbeerco.com&force=1