# Cowboy Jacks - Mall of America: Agent-Direct Score C (64.6%)

Site: http://www.theaftermidnightgroup.com
Report: https://directindex.org/r/thecowboyjacks.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Cowboy Jacks - Mall of America is partly visible to agents.
An AI assistant can open Cowboy Jacks - Mall of America's website. It can read what Cowboy Jacks - Mall of America offers. It finds a way to book or order directly, through ChowNow.

## Direct links
- Order directly: https://direct.chownow.com/order/19020/locations (through chownow acting for the business)
- Menu: https://www.thecowboyjacks.com/locations
- Phone: (952) 928-5900
- Address: 800 Nicollet Mall, 55402, Minneapolis
- Prices: 9 prices on the site, the middle one $4.00

## Nearby, also direct
Places near Cowboy Jacks - Mall of America that take a booking or an order on their own website, with no marketplace in between.
- Charley's Grilled Subs (40 m): https://directindex.org/r/charleys.com
- 801 Chophouse (50 m): https://directindex.org/r/801chophouse.com
- Zelo (70 m): https://directindex.org/r/zelompls.com
- Aloha Poke Co. (100 m): https://directindex.org/r/alohapokeco.com
- Hell's Kitchen (120 m): https://directindex.org/r/hellskitcheninc.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **9 prices on the landing page, the middle one $4.00.** In Minneapolis, the middle price of comparable sites that show prices is $12.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Cowboy Jacks - Mall of America",
  "url": "http://www.theaftermidnightgroup.com",
  "telephone": "(952) 928-5900",
  "address": "800 Nicollet Mall, 55402, Minneapolis",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 44.97565363978775,
    "longitude": -93.27373586686487
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://direct.chownow.com/order/19020/locations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Ordering through chownow on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
365 of 837 in Minneapolis. Top 44% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 94% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 59% | no |
| Have an llms.txt | 15% | yes |

Nearest places in the index: Charley's Grilled Subs (B, 38 m, https://directindex.org/r/charleys.com); 801 Chophouse (B, 52 m, https://directindex.org/r/801chophouse.com); Come Pho Soup (B, 55 m, https://directindex.org/r/come-pho-soup.com); Zelo (B, 66 m, https://directindex.org/r/zelompls.com); Confetti Blossom (C, 72 m, https://directindex.org/r/confettiblossom.com); La Belle Crepe Catering (C, 86 m, https://directindex.org/r/labellecrepecatering.com); Aloha Poke Co. (B, 103 m, https://directindex.org/r/alohapokeco.com); Hell's Kitchen (A, 115 m, https://directindex.org/r/hellskitcheninc.com); Bép Eatery (C, 128 m, https://directindex.org/r/singleplatform.com); Melting Pot (A, 142 m, https://directindex.org/r/meltingpot.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Minneapolis and named 82 places. Cowboy Jacks - Mall of America wasn't one of them. See who was named: https://directindex.org/city/minneapolis/recommended


Compared with its peers: Sites built with Wix 54% (31% A or B, 42583 sites); Sites using ChowNow 72% (54% A or B, 1059 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/thecowboyjacks.com/agent-view

## Businesses like Cowboy Jacks - Mall of America in Minneapolis

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Minneapolis | 837 | 55% | 37% | 64.6% |
| Sites built with Wix in Minneapolis | 46 | 53% | 20% | 64.6% |
| Sites using ChowNow in Minneapolis | 32 | 73% | 53% | 64.6% |
| Sites built with Wix and using ChowNow in Minneapolis | 2 | 68% | 50% | 64.6% |

The best of the sites using ChowNow in Minneapolis: Cafeteria Las Tapatias (A 100%, https://directindex.org/r/salsaalasalsa.com); Restaurant at the Nicollet Island Inn (A 100%, https://directindex.org/r/nicolletislandinn.com); Clay Oven (A 95.4%, https://directindex.org/r/mnclayoven.com); noa (A 95%, https://directindex.org/r/noaminneapolis.com); Salsa a la Salsa (A 93.8%, https://directindex.org/r/squarespace.com).

With the fix above (No structured data for the business), the score would be about 87.7%. That would be 74th of 837 in Minneapolis, up from 365th.

## The direct record
What agents get for Cowboy Jacks - Mall of America, as JSON: https://directindex.org/api/direct/thecowboyjacks.com
- Book: none on record
- Order: https://direct.chownow.com/order/19020/locations (vendor on own site: ChowNow; found by the scan of 2026-10-23, not yet tested)
- Menu: https://www.thecowboyjacks.com/locations (html_page; from the scan)
- Hours: none on record
- Phone: (952) 928-5900
- Stable links that count: https://directindex.org/go/thecowboyjacks.com/order, https://directindex.org/go/thecowboyjacks.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, ChowNow: Not stated. ChowNow's customer terms (8 September 2025) bar automated means such as spiders, robots and crawlers to download or scrape data, except search engines; they do not address an agent placing an order for a person, and no agent programme was found. Read 2026-10-15: https://get.chownow.com/terms-of-service

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thecowboyjacks.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/thecowboyjacks.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thecowboyjacks.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thecowboyjacks.com&force=1