# Burger Company: Agent-Direct Score F (11.8%)

Site: http://theburgercompany.com
Report: https://directindex.org/r/theburgercompany.com
Scanned: 2026-10-23 (Provisional, with the action test still to come. The hatched part of the bar isn't measured yet.)
Burger Company is largely invisible to agents.
Some AI assistants are turned away by Burger Company's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: (704) 332-7333
- Address: 1500 W Morehead St, 28208, Charlotte

## Nearby, also direct
Places near Burger Company that take a booking or an order on their own website, with no marketplace in between.
- Bussin Smash & Wings (1.1 km): https://directindex.org/r/bussinclt.com
- Queen City Bites and Crafts (1.8 km): https://directindex.org/r/qcbcclt.com
- NADC Burger (1.8 km): https://directindex.org/r/nadcburger.com
- Bang Bang Burgers (2.1 km): https://directindex.org/r/bangbangburgersclt.com
- Shake Shack (2.1 km): https://directindex.org/r/shakeshack.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (challenge:access denied), ClaudeBot (challenge:access denied), PerplexityBot (challenge:access denied) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Burger Company",
  "url": "http://theburgercompany.com",
  "telephone": "(704) 332-7333",
  "address": "1500 W Morehead St, 28208, Charlotte",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 35.22941994701759,
    "longitude": -80.86577169073237
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.

## Where it stands
1095 of 1225 in Charlotte. Top 89% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 93% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | no |
| Structured data with address, phone and hours | 67% | no |
| Have an llms.txt | 40% | yes |

Nearest places with a similar menu: Bussin Smash & Wings (C, 1136 m, https://directindex.org/r/bussinclt.com); Queen City Bites and Crafts (D, 1772 m, https://directindex.org/r/qcbcclt.com); NADC Burger (A, 1819 m, https://directindex.org/r/nadcburger.com); Bang Bang Burgers (B, 2106 m, https://directindex.org/r/bangbangburgersclt.com); Shake Shack (B, 2131 m, https://directindex.org/r/shakeshack.com); Cowbell Burger & Whiskey Bar (C, 2136 m, https://directindex.org/r/eatmorecowbell.com); MOOYAH Burgers, Fries & Shakes (A, 2205 m, https://directindex.org/r/mooyah.com); Dilworth Neighborhood Grille (C, 2683 m, https://directindex.org/r/dilworthgrille.com); Surefire Market (B, 3443 m, https://directindex.org/r/surefiremarketco.com); MrBeast Burger (B, 4160 m, https://directindex.org/r/mrbeastburger.com).

## What assistants answer
Asked on 2026-10-27 with web search on. 0% of the answers pointed to the business's own site or to a vendor working for it. That share is the Cited part of the score.
| Assistant | Official website? | Where to book? | Where to order? |
|---|---|---|---|
| ChatGPT | other site: www.americanburgerco.com | other site: burger-website-clone.vercel.app | marketplace: ubereats |
| Gemini | other site: www.americaburgerco.com | no link | marketplace: grubhub |

The assistants were asked 22 everyday questions about Charlotte and named 121 places. Burger Company wasn't one of them. See who was named: https://directindex.org/city/charlotte/recommended


**What ChatGPT said, Official website? (2026-10-27):** http://www.americanburgerco.com (yellowpages.com (https://www.yellowpages.com/charlotte-nc/mip/american-burger-company-456793299?lid=456793299&utmsource=openai))

**What ChatGPT said, Where to book? (2026-10-27):** I couldn’t find a verified online booking link for The Burger Company in Charlotte. The booking page I found appears to be an unrelated template site, so I wouldn’t use it. (burger-website-clone.vercel.app (https://burger-website-clone.vercel.app/?utmsource=openai))

**What ChatGPT said, Where to order? (2026-10-27):** You can order HC Burger Company for delivery through Uber Eats. Use this link to browse the menu and place your order: Order from HC Burger Company on Uber Eats (https://www.ubereats.com/store/hc-burger-company/rHIuXNSDXPKXxcQRX9t2XA). (ubereats.com (https://www.ubereats.com/store/hc-burger-company/rHIuXNSDXPKXxcQRX9t2XA?utmsource=openai))

**What Gemini said, Official website? (2026-10-27):** The official website for American Burger Co., a restaurant in Charlotte, United States, is https://www.americaburgerco.com/.

**What Gemini said, Where to book? (2026-10-27):** Based on the search results, it appears that "Burger Company" and its variations in Charlotte (such as American Burger Company or HC Burger Company) primarily offer online ordering for delivery or pickup, but do not provide an online table reservation system. Therefore, there is no specific link available to book a table online. You would likely need to contact the restaurant directly by phone to inquire about…

**What Gemini said, Where to order? (2026-10-27):** To order food online from "Burger Company" in Charlotte, United States, you have a couple of options depending on the specific restaurant you are looking for: For American Burger Company: You can order delivery or pickup through Grubhub or Seamless. For HC Burger Company: You can order delivery through Uber Eats.

See what an AI agent reads on this site: https://directindex.org/r/theburgercompany.com/agent-view

## Why the assistants send people elsewhere
Why (2026-10-27): Because the server turns AI crawlers away and the site has no booking link, Gemini gave no link and ChatGPT sent people to a template site instead.

## Businesses like Burger Company in Charlotte

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Charlotte | 1225 | 56% | 38% | 11.8% |

The best of the businesses of the same kind in Charlotte: 204 North (A 100%, https://directindex.org/r/204north.com); Bheemasfoodtruck (A 100%, https://directindex.org/r/bheemascharlotte.com); Bonchon Chicken (A 100%, https://directindex.org/r/bonchon.com); Burger 21 (A 100%, https://directindex.org/r/burger21.com); Carolina Ale House (A 100%, https://directindex.org/r/carolinaalehouse.com).

With the three fixes above (No structured data for the business; No booking or ordering link on the website; The server turns AI crawlers away at the door), the score would be about 58.8%. That would be 664th of 1,225 in Charlotte, up from 1095th.

## The direct record
What agents get for Burger Company, as JSON: https://directindex.org/api/direct/theburgercompany.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: (704) 332-7333

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 10 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 20 |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/theburgercompany.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/theburgercompany.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/theburgercompany.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=theburgercompany.com&force=1