# The Brazilian Wax: Agent-Direct Score C (69.2%)

Site: http://thebrazilianwax.co.uk/
Report: https://directindex.org/r/thebrazilianwax.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Brazilian Wax is partly visible to agents.
An AI assistant can open The Brazilian Wax's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://thebrazilianwax.co.uk/book-appointment (on the business's own site)
- Phone: +447927560046
- Address: 239 High Holborn, WC1V 7, London
- Prices: 65 prices on the site, the middle one £49.00

## Nearby, also direct
Places near The Brazilian Wax that take a booking or an order on their own website, with no marketplace in between.
- La Rose Clinic (40 m): https://directindex.org/r/laroseclinic.co.uk
- Hairform Studio (50 m): https://directindex.org/r/hairformstudio.com
- e Life Health Center | Holborn Massage & Head Spa (170 m): https://directindex.org/r/elifehealth.co.uk
- Ena Salon (170 m): https://directindex.org/r/enasalon.com
- Browhaus (190 m): https://directindex.org/r/browhaus.com

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.

## What the site tells visitors (Measured, not scored)
- **65 prices on the landing page, the middle one £49.00.** In London, the middle price of comparable sites that show prices is £46.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The Brazilian Wax",
  "url": "http://thebrazilianwax.co.uk/",
  "telephone": "+447927560046",
  "address": "239 High Holborn, WC1V 7, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.51761929,
    "longitude": -0.11901444
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://thebrazilianwax.co.uk/book-appointment",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
Not ranked yet in London hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | yes |

Nearest places in the index: Health First Asian Massage Spa Holborn (C, 33 m, https://directindex.org/r/healthfirstspa.co.uk); La Rose Clinic (F, 35 m, https://directindex.org/r/laroseclinic.co.uk); Carbon Skin Clinic (C, 47 m, https://directindex.org/r/carbonskinclinic.co.uk); Hairform Studio (C, 49 m, https://directindex.org/r/hairformstudio.com); Sense Spa (F, 78 m, https://directindex.org/r/sensespalondon.com); e Life Health Center | Holborn Massage & Head Spa (B, 170 m, https://directindex.org/r/elifehealth.co.uk); Ena Salon (F, 172 m, https://directindex.org/r/enasalon.com); Blanco Lash Studio (C, 190 m, https://directindex.org/r/blancolashstudio.com); Browhaus (B, 190 m, https://directindex.org/r/browhaus.com); Beauty Result Essential (B, 195 m, https://directindex.org/r/beautyresultessential.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A waxing appointment tomorrow, book it." (Gemini)


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 69.2%.

See what an AI agent reads on this site: https://directindex.org/r/thebrazilianwax.co.uk/agent-view

## Named by Gemini for "A waxing appointment tomorrow, book it" in London hairdressers and beauty salons, October 2026
- "A waxing appointment tomorrow, book it." (2026-10-26): Gemini with a link to this site. https://directindex.org/city/london-salons/recommended/waxing
Named by 1 of 3 assistants asked. Badge: https://directindex.org/badge/named/thebrazilianwax.co.uk.svg

## Businesses like The Brazilian Wax in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in London hairdressers and beauty salons | 2154 | 57% | 22% | 69.2% |

The best of the sites built with WordPress in London hairdressers and beauty salons: Tranquilstate Professional Male Grooming (A 95.4%, https://directindex.org/r/tranquilstate.co.uk); DJN Physios Tottenham Court Road (A 93.8%, https://directindex.org/r/djnphysioslondon.co.uk); Headmasters (A 88.8%, https://directindex.org/r/headmasters.com); LN Micropigmentation Clinic (A 87.7%, https://directindex.org/r/liananunes.com); Omniya Clinic (A 87.5%, https://directindex.org/r/omniya.co.uk).

## The direct record
What agents get for The Brazilian Wax, as JSON: https://directindex.org/api/direct/thebrazilianwax.co.uk
- Book: https://thebrazilianwax.co.uk/book-appointment (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +447927560046
- Stable links that count: https://directindex.org/go/thebrazilianwax.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /book-appointment: booking via acuity.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thebrazilianwax.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/thebrazilianwax.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thebrazilianwax.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thebrazilianwax.co.uk&force=1